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- All HBS Web
(1,899)
- People (7)
- News (493)
- Research (1,063)
- Events (15)
- Multimedia (10)
- Faculty Publications (607)
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- Web
Site Credits | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits... View Details
- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
seriously, the main threat probably comes from competing platforms—alternative systems that enable large numbers of developers to form competing innovation ecosystems. These other platforms, promoted by competitors such as Sun and IBM,... View Details
Keywords: by Sean Silverthorne
- 28 Sep 2023
- News
Screen Time
iStock/ST.art MBA 1982’s Section B had already formed a close-knit group that gathered often in the decades following their time at the School, when the pandemic appeared in the spring of 2020. Unable to enjoy one another’s company in person, the group didn’t miss a... View Details
Keywords: Margie Kelley
- 10 Oct 2023
- Blog Post
Policy Drivers for Environmental Justice: What Businesses Need to Know
topic and hope that this piece provides a helpful starter guide on the intersection of business and environmental justice. Summary: Policy Drivers for Environmental Justice in the US – What Businesses Need to Know Overview This research sought to answer three View Details
- Web
Competitiveness of States & Regions - Institute For Strategy And Competitiveness
States The Institute has developed research-based economic agendas for all 50 United States. Alabama Alaska Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana View Details
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 22 Oct 2014
- HBS Seminar
Koleman Strumpf, University of Kansas School of Business
- Web
2018 Financial Risk and Regulation Survey - Behavioral Finance & Financial Stability
that under-provision of credit due to excessive regulation posed a great threat to the financial system. Figure 6: In Your View, Do Any of the Following Pose a Threat to the U.S. Financial System? These two main concerns - political risk... View Details
- Fast Answer
Executive compensation
Where do I find information on executive compensation? To find out executive compensation information: In Nexis Uni Enter "Executive Compensation" in the main search box. Select desired source from the sources... View Details
- Fast Answer
Patent terminology: Classification codes
A section A45 class A45B sub class A45B 19/00 main group A45B 19/08 sub group There are several patent classification systems. Among them, the Corporate Patent Classification system (CPC) and International Patent... View Details
- 13 Jun 2019
- Blog Post
Expanding My Worldview Through FIELD Global Immersion
are my main takeaways? Business shapes and is shaped by its cultural context; never take those who have come before you for granted; and the best leaders know how to work with others, across cultures and nationalities, to accomplish great... View Details
- Fast Answer
Insider Data from Thomson Reuters Ownership Data
Codes box on the main WRDS search page Enter multiple codes by leaving a single space between them Change All Records drop down box to Exclude Problematic Records Leave all other boxes in this step as is Step Three: Variables In... View Details
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Dean’s House | About
main floor, with a circular staircase leading to a sitting room, bedrooms, and baths on the second and third floors. The surrounding garden was part of Frederick Law Olmsted’s original landscape design. At the time of its completion, the... View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
- 18 Dec 2013
- HBS Case
Lessons from the Lance Armstrong Cheating Scandal
illegal substances.) In his interview with Winfrey, Armstrong's main defense was a variation of "everyone else is doing it." “How do you start to go down that slippery slope?” Because doping was so widespread in the sport, he... View Details
- 24 May 2017
- News
Adebayo O. Ogunlesi, JD/MBA 1979
Return to Alumni Achievement Awards main page TIMELINE 1953 Born, Ibadan, Nigeria 1975 Earns BA, Philosophy, Politics, and Economics, Oxford 1979 Earns JD/MBA 1980 Clerks for US Supreme Court Associate Justice Thurgood Marshall 1982 Joins... View Details
Keywords: Susan Young
- Web
Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
Mount Auburn Street in Cambridge, moved to a barn in Weston, then a building on Dartmouth Street in Boston's Back Bay convenient to the Massachusetts Institute of Technology (MIT) and the Boston Public Library, to a larger space on Columbus Avenue in Boston, and... View Details
- Web
After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade
in future. Hong-Kong had the call. 23 Augustine Heard & Co. moved its main office to Hong Kong in 1857 and continued to expand its operations with branches in Foochow and Shanghai, agencies in Amoy and Ningbo, and later offices in Japan... View Details
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
perspective. Over the long term, a main driver of a country's exchange rate is probably its current account deficit or surplus. In the medium term, you probably want to look at inflation rates. But at the day-to-day level, changes in... View Details
Keywords: by Sean Silverthorne