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- All HBS Web
(1,077)
- News (126)
- Research (831)
- Events (11)
- Multimedia (4)
- Faculty Publications (380)
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- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
increased the likelihood that participants would buy both indulgent and organic items. Moreover, it increased the amount of money they'd be willing to pay for those items. But the researchers had another... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
actions were taken by physicians following DTCA discussions with patients. Such actions involved referring the patient to a specialist, suggesting a lifestyle change, and recommending an OTC (over-the-counter) drug or diagnostic test. For some View Details
Keywords: by Manda Salls
- 01 Oct 2001
- Research & Ideas
Five Questions for Stuart Gilson
restructuring as the process through which a company radically changes the contractual relationships that exist among its creditors, shareholders, employees, and other stakeholders. The goal of restructuring is to increase the overall... View Details
Keywords: by Sean Silverthorne
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
our account suggests, people default to the belief that others have relatively narrow and homogeneous preferences, and thus predict that dissimilar items are disliked,” the researchers write in “The Role of... View Details
- 12 Oct 1999
- Research & Ideas
Paid for Success: Options for Compensating CEOs
is higher than the exercise price of the option) within the agreed upon time frame, the likelihood can be so slight that they no longer provide much incentive. Hall has found that when options fall out View Details
Keywords: by Judith A. Ross
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
negative event. Meanwhile, he says, "those that make less extreme claims either are disregarded by the press or have a far less likelihood of seeing their failings exposed." While that conclusion may seem... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
host's profile picture is the second-most prominent element on any listing page, displayed next to the default picture of the property.) "Research has shown that when something is more salient, you respond... View Details
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
Would-be innovators know that one of their biggest challenges is systematically identifying the innovations with the greatest likelihood of creating disruptive growth. Pick the... View Details
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
mistake to miss a false negative, and there are indeed steps that companies can take to mitigate the likelihood of their development. Spotting Them, Managing Them By their very nature, false negatives are... View Details
- 27 Jan 2016
- Research & Ideas
A Politician's Investment Portfolio Might Tip Off Corruption Potential
result of circumstance and situation. Minor disagrees. “That’s the distinction I was trying to make here--that it is some type of individual characteristic that will predict not only productivity and some... View Details
Keywords: by Roberta Holland
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
personality.” So how do firms increase the likelihood that their ads will go viral? For starters, they need to prioritize entertainment over facts and figures. To paraphrase an old campaign, these are not your father's Oldsmobile ads.... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
her belt, the likelihood of the sale being a spec drops to about 40 percent. Advice for the novice seller Apart from investing in the idea to further resolve uncertainty, other ways for unknown writers to... View Details
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
the street instead, particularly if he gets a big breakup fee out of it. If all this sounds too crazy to work, it's actually the default in the British system. In the United Kingdom, the seller has the right... View Details
Keywords: by Julia Hanna
- 06 Aug 2024
- Op-Ed
What the World Could Learn from America's Immigration Backlash—100 Years Ago
space. Since governments have limited resources, it is simply not possible to fully accommodate and support the integration of many immigrants and refugees who arrive simultaneously. Moreover, gradual changes in the composition View Details
Keywords: by Marco Tabellini
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
project variables that can be changed are therefore the cost of the mission and its scope (or complexity). These two variables, in turn, influence the level of risk in the mission (i.e., the View Details
Keywords: by Sean Silverthorne