Publications
Publications
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(10,693)
- Faculty Publications (904)
- July 2003
- Article
Probabilistic Representation of Complexity
By: Nabil I Al-Najjar, Ramon Casadesus-Masanell and Emre Ozdenoren
We study individuals' behavior in an environment that is deterministic, but too complex to permit tractable deterministic representation. Under mild conditions, behavior is represented by a unique probabilistic model in which the agent's inability to think through all... View Details
- May 2003
- Module Note
Managing Product Development
By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
- May 2003
- Module Note
Product Development Process Design and Improvement
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
- May 2003
- Case
Environmental Defense
Analyzes the strategy and management of Environmental Defense, a leading environmental advocacy group, emphasizing the group's activity in the energy and agribusiness industries. From a strategy formulation standpoint, the case encourages students to think of the... View Details
- 2003
- Report
UK Competitiveness: Moving to the Next Stage
By: Michael E. Porter and Christian H.M. Ketels
In October 2002, the Economic and Social Research Council (ESRC) appointed Professor Michael Porter and his team to conduct a brief, three-month review of the existing evidence on UK competitiveness. The effort was funded jointly by the ESRC and the Department of... View Details
- March 2003 (Revised March 2004)
- Case
P&G Japan: The SK-II Globalization Project
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
- March 2003
- Background Note
Management and Creativity in Television Broadcasting
By: Rosabeth M. Kanter and Douglas A Raymond
Management and creativity are sometimes assumed to be unrelated or even conflicting concepts. In the best cases, management controls enable artistic success by gathering resources and providing discipline. However, if pushed too far, the same discipline can stifle... View Details
- February 2003 (Revised October 2003)
- Case
Versity.com
By: Leslie A. Perlow
Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details
- 2003
- Case
Lakhdar Brahimi / Negotiating a New Government for Afghanistan
By: James K. Sebenius and Kristin Schneeman
Part of the PON Great Negotiator Case Study Series, this factual case study examines former UN Special Envoy Lakhdar Brahimi's involvement in negotiating an interim Afghani government after the fall of the Taliban in 2001. As a result of these efforts, Brahimi... View Details
- September 2002
- Case
Abercrombie & Kent
By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy
Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details
- July 2001 (Revised March 2002)
- Case
Nasdaq Stock Market, Inc., The
By: Andre F. Perold and Austin K Scee
NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details
- July 2001 (Revised October 2002)
- Case
Centra Software
By: John A. Deighton and Laetitia Pouliquen
Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details
- April 2001 (Revised August 2001)
- Case
UNext: Business Education and e-Learning
By: Michael G. Rukstad, David J. Collis and Tyrell Levine
UNEXT has signed agreements with Columbia, Stanford, Chicago, Carnegie Mellon, and the London School of Economics to create online business courses. The company is backed by Michael Milken and Larry Ellison and has four Nobel laureates on its advisory board. Describes... View Details
- March 2000
- Background Note
Fall Before Rising, A: The Story of Jai Jaikumar (A)
By: H. Kent Bowen, Richard Compton Squire, Sarah Patricia Vickers-Willis and Harry James Wilson
What is the relationship between good fortune, professional success, and a moral obligation to other people? Jai Jaikumar, who as a youth was saved by a shepherd woman after a tragic mountaineering accident in the Himalayas, and who later rose to the top of his... View Details
- January 2000 (Revised September 2002)
- Case
Hitting the Wall: Nike and International Labor Practices
By: Debora L. Spar and Jennifer Burns
In the mid-1990s Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on... View Details
- November 1999 (Revised March 2003)
- Case
Webvan: Groceries on the Internet
By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
- 1999
- Article
Effects of Instructional Style on Problem-Solving Creativity
By: A. M. Ruscio and T. M. Amabile
This study sought to determine the impact of 2 differing instructional approaches on creative problem-solving performance. Eighty-two college students completed a novel structure-building task after receiving algorithmic instruction (providing a rote, step-by-step... View Details
- 1999
- Chapter
On the Role of Reinforcement Learning in Experimental Games: The Cognitive Game Theory Approach
By: Ido Erev and A. E. Roth
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
- June 1997 (Revised May 1998)
- Case
Mobil USM&R (A1)
By: Robert S. Kaplan
First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details