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Show Results For
- All HBS Web
(950)
- News (180)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
- 01 Dec 2016
- News
Alumni Books of 2016
Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the authors... View Details
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that connect companies and contractors... View Details
Keywords: Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
the company into Arrow to maximize its value if he does the deal. Provides information to permit valuing the acquisition and developing a post-merger integration strategy and plan. Purchase this case:... View Details
Keywords: Martha Lagace
- 01 Jan 2003
- News
Greylock
One of the country's most renowned venture capital firms, for nearly four decades Greylock has emphasized building businesses rather than stocks, providing hands-on assistance to entrepreneurs, and helping companies contribute new... View Details
- 01 Jun 1998
- News
Diversity and Community
the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped... View Details
Keywords: Garry Emmons
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
business model for decades. Shrewd observers knew it. The company did not transform itself because it could continue to coast along, living in the reflected aura of its past glory. GM's leadership acted in 2008 as if it were 1998 or 1988.... View Details
- 14 May 2013
- First Look
First Look: May 14
effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link: http://www.nejm.org/doi/full/10.1056/NEJMp1301814 2006 Marketing Science The... View Details
Keywords: Sean Silverthorne
- 19 Nov 2014
- HBS Case
Marketing Marijuana
advertising of marijuana, retail storefronts in Denver, Vail, and other ski towns have become the marketing battleground—featuring attractive sales staff in quality retail spaces in prime locations for foot traffic, all of which drives up... View Details
- 20 Oct 2009
- First Look
First Look: October 20
individuals near a firm's headquarters—for the presence of a large, non-managerial individual shareholder in a firm. These shareholders have a large impact on firms, controlling for selection effects. Download the paper: http://www.hbs.edu/research/pdf/10-028.pdf... View Details
Keywords: Martha Lagace
- Web
What Google, Lego, and Other Brands Know About the Promise and Peril of AI | Working Knowledge
success stories include: Orange The French telecom company cleverly used AI facial editing technology in a 2023 advertisement that ran during the Women's World Cup. The ad first depicted what looked like the... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and View Details
Keywords: by Jean Ayers
- Web
From Concept to Product | Baker Library
eye-catching advertisements and easy-to-read user manuals, and the company distributed cameras and films through dealers and in exhibitions, trade shows, conventions, and theme parks. Polaroid demonstrations... View Details
- Web
Online Creating Brand Value Course | HBS Online
interested in on-campus programming. Learner Stories 90% are more self-assured at work Not only was I able to expand my network so that I know someone in every major city around the world, but it also helped me land a job at a company... View Details
- 30 Apr 2013
- First Look
First Look: April 30
an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by... View Details
Keywords: Sean Silverthorne
- 30 Jul 2013
- First Look
First Look: July 30
https://www.hbs.edu/faculty/Pages/download.aspx?name=13-052.pdf Clusters and the New Growth Path for Europe By: Ketels, Christian, and Sergiy Protsiv Abstract—This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to... View Details
Keywords: Anna Secino
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace digital... View Details
- 10 Aug 2010
- First Look
First Look: August 10
that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
Web-based technologies. Recent HBS research has focused on a number of companies led by these pioneering senior executives. The profiles that follow shed some light on the challenges they face and reveal the extent to which the... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
encountered across many buying contexts. Companies that are not particularly competitive on the focal dimensions (the toy in my example) might benefit from this effect if they can feature good deals on secondary features. But View Details