Publications

Educators

Web

EMARKETER | Baker Library

EMARKETER Market data, statistics, and analysis on the internet, e-business, and emerging technologies. Read More EMARKETER is useful for understanding the growth and impact of the internet as well as for... View Details

01 Jun 2006
News

Faculty Research Online

The Trouble behind Livedoor When Livedoor CEO Takafumi Horie was arrested early this year, it shook Japan’s economic underpinnings. Assistant Professor Robin Greenwood discusses what went wrong with one of that country’s most-watched View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

16 Jul 2001
Research & Ideas

How to Compete Like a Judo Strategist

nearly sinking CNET by diverting essential resources into Snap!, "Know your limits. Only enter markets where you have a strong competitive advantage. Don't ever risk your core, unless you have to." "Singularity of... View Details

Keywords: by David B. Yoffie & Mary Kwak

2025
Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno

Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details

Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction

SSRN

Web

Timothy C. Draper | Baker Library

Skype. Tim’s original suggestion to use “viral marketing” in web-based email to virally spread an Internet product to its market was instrumental to the successes of Hotmail, and has been adopted as a... View Details

07 Nov 2005
What Do You Think?

Is Less Becoming More?

Amazon stimulates sales by its listing of thousands of books that would otherwise be out of print, given their meager sales through traditional channels. Internet technology and supply chain efficiencies have made this possible. The... View Details

Keywords: by James Heskett; Consumer Products

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

2004
Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

Internet and credit or debit cards. The rapid accumulation of information in data warehouses, as reflected in the value of EMC stock (at least up to a year ago), was testimony to this, regardless of whether very many organizations had... View Details

Keywords: by James Heskett

01 Sep 2024
News

The Exchange: Lessons from the Edge

Image by John Ritter Professors Geoff Jones and Tarun Khanna had been toiling away from their respective HBS offices for many years, each of them interested in emerging markets but expressed through different disciplines: Jones, a historian, was studying how the world... View Details

Keywords: Jen McFarland Flint; Educational Support Services; Educational Services

February 2005 (Revised May 2005)
Case

Intelliseek

Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details

Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry

Educators

2014
Article

Drivers and Dynamics of Online Word of Mouth

By: Frank Nagle and Christoph Riedl

Keywords: Online Word Of Mouth; Online Communities; Online Product Reviews; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Digital Marketing

01 Mar 2007
News

Microsoft’s Ballmer Makes His Pitch

BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers, broadband Internet access, cell... View Details

Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

16 million internet properties pass through the company’s network, which acts like a neighborhood watch for the internet—spotting potential threats but also helping websites run faster and better. It was named one of the world’s most... View Details

21 Dec 2015
Op-Ed

Without Immigrants, We Wouldn't Have Google

out of keeping with the spirit of America and harmful in the long run. "Outsiders keep our commercial markets vital by offering perspectives that differ from the prevailing view" After all, what is the secret sauce of US... View Details

Keywords: by Shane Greenstein; Information Technology

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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01 Jun 2002
News

Books

Buy, Lie, and Sell High by D. Quinn Mills Prentice Hall Any investor or person involved in America's financial-services industry will be interested in Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble. In... View Details

Keywords: Nancy O. Perry

May–June 2023
Article

Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno

The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details

Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry