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  • May 2011 (Revised January 2013)
  • Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
Related
  • July 2008 (Revised September 2008)
  • Case

Work is Good: Branding the Employ+Ability Mission

By: Lynda M. Applegate, Monica Higgins and Susan Saltrick
Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details
Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Competition
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  • March 2012
  • Article

How to Make Finance Work

By: Robin Greenwood and David S. Scharfstein
Once a sleepy old boys' club, the U.S. financial sector is now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by... View Details
Keywords: Business Ventures; Value; Competitive Advantage; Investment; Performance Evaluation; Household; Financial Crisis; Finance; Financial Services Industry; United States
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  • 31 Mar 2016
  • News

A Map for Economic Renewal Begins in Maine

  • May 2007 (Revised September 2008)
  • Case

Biocon Limited

By: Krishna G. Palepu and Ananth Chepuri
Biocon Limited was facing significant pricing pressure in their cash cow business, that primarily consisted of manufacturing Active Pharmaceutical Ingredients (APIs). To combat this commoditization, Biocon's leadership had chosen an innovation-led strategy. This new... View Details
Keywords: Globalized Firms and Management; Innovation and Management; Leading Change; Growth and Development Strategy; Risk Management; Organizational Change and Adaptation; Biotechnology Industry; India
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  • Program

Managing Turbulence

innovation and productivity. Details Optimize your organization's capacity to survive and thrive Understand the building blocks of organizational transformation Measure organizational readiness, resilience, and agility Apply value-based... View Details
  • 14 Nov 2023
  • Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

In today’s high-tech economy, it’s not just quant skills and R&D know-how that confer competitive advantage. Relationships still matter—maybe more than ever, as social media turbocharges old-fashioned networking. A new study mapped... View Details
Keywords: by Ben Rand
  • Web

Initiatives & Projects - Faculty & Research

Competitiveness studies competition and its implications for company strategy; the competitiveness of nations, regions and cities; and solutions to social problems. Laboratory... View Details

    James L. Heskett

    James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

    • 20 Nov 2007
    • First Look

    First Look: November 20, 2007

    a period of financial repression. Nationalization led to lower interest rates and lower quality intermediation and may have slowed employment gains in trade and services. Development lending goals were met, but these had no real impact. Finally, View Details
    Keywords: Martha Lagace

      Willis M. Emmons

      WILLIAM (WILLIS) EMMONS is Senior Lecturer and Director of the C. Roland Christensen Center for Teaching and Learning at Harvard Business School, a position he has held since 2004.  As Director of the Christensen Center, Emmons oversees programs to... View Details

      Keywords: airline; infrastructure industry; pharmaceuticals; telecommunications; utilities
      • Article

      Turning Waste into By-Product

      By: Deishin Lee
      This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced.... View Details
      Keywords: Value Creation; Innovation and Invention; Cost Management; Opportunities; Market Participation; Framework; Profit; Competition; Wastes and Waste Processing; Product; Business Processes
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      • 2019
      • Working Paper

      Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

      By: Doug J. Chung, Kyoungwon Seo and Reo Song
      This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details
      Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover
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        Driving Digital Strategy

        Disruption and transformation get a lot of hype, and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve... View Details

        • 24 Oct 2023
        • HBS Case

        From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

        bare-breasted blond women. Barnum bought a rival museum but concealed his ownership to drum up competition between the sites. Leadership Lesson 4: “We know a lot of the stuff we read in the news or on the internet is biased, inflated, or... View Details
        Keywords: by Avery Forman
        • September 2024
        • Case

        Nvidia, Inc. in 2024 and the Future of AI

        By: David B. Yoffie and Sarah von Bargen
        Nvidia was one of the most successful companies in the world, reaching $3.4 trillion in valuation on June 18th, 2024. While Microsoft and Apple quickly recaptured the value crown, some analysts forecasted that Nvidia was so strongly positioned that it might become the... View Details
        Keywords: Customer Value and Value Chain; Price; Technological Innovation; Competition; Vertical Integration; Valuation; Technology Industry
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        • 06 Feb 2018
        • First Look

        First Look at New Research and Ideas: February 6, 2018

        Patent and Trademark Office (USPTO). Our findings illuminate the micro-foundations of innovation in firms by highlighting a trade-off between organizing patenting activity to maximize scope versus speed. Publisher's link:... View Details
        • September 2017 (Revised December 2017)
        • Case

        Hulu: Redefining the Way People Experience TV

        By: Henry W. McGee and Christine Snively
        In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
        Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
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        • September 2013 (Revised February 2016)
        • Case

        GlaxoSmithKline: Sourcing Complex Professional Services

        By: Heidi K. Gardner and Silvia Hodges Silverstein
        Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with data-driven decision making and an online reverse auction. In... View Details
        Keywords: Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Change Management; Supply Chain Management; Legal Liability; Business Processes; Legal Services Industry; Pharmaceutical Industry
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          Rebecca M. Henderson

          Rebecca Henderson is one of 25 University Professors at Harvard, a research fellow at the National Bureau of Economic Research and a fellow of both the British Academy and of the American Academy of Arts and Sciences. She also has more than twenty-five years of... View Details

          Keywords: energy; information technology industry