Publications

March 2020
Case

Girls Who Code

By: Brian Trelstad, Amy Klopfenstein and Olivia Hull

In 2012, Reshma Saujani founded Girls Who Code (GWC) with the mission of closing the technology (tech) industry’s gender gap. While GWC offered coding education programs to middle- and high-school-aged girls, the organization also sought to alter cultural stereotypes... View Details

Keywords: Coding; Gender Stereotypes; Information Technology; Gender; Education; Programs; Performance Effectiveness; Information Technology Industry; Information Technology Industry

April 2003
Case

IBM Canada: Global Services (A)

By: Michael L. Tushman, David Kiron and Wendy Smith

IBM Canada Global Services is losing shares in a stagnant information technology market. A new leader must overcome a senior team rife with internal conflict and change internal processes to drive innovation streams. The leader struggles to build an ambidextrous... View Details

Keywords: Leading Change; Organizational Change and Adaptation; Change Management; Management Teams; Innovation and Management; Conflict Management; Groups and Teams; Service Industry; Canada

Find at Harvard

24 Jun 2013
News

The Price Is Racist: When Minorities (and Women) Are Asked to Pay More

Program

Leading Professional Service Firms

achievement Create an intimate, flexible culture that is inclusive, supportive, and collegial Help professionals manage rising expectations, remain productive, and grow throughout their careers Develop leaders at all levels of your View Details

Keywords: Professional Services; Professional Services

Web

HBS Recruiting Homepage

Employment Data Access Data Regarding HBS Talent Career Choices View and filter employment data by industry, function and location to help inform your organizations unique hiring strategy. Let's Work... View Details

May 2021 (Revised August 2021)
Case

Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

By: Benjamin C. Esty and Allison Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Tourism Industry; Service Industry; United States

22 Nov 2023
Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

will be exploiting. However, turning them loose on all use cases can have an array of detrimental consequences. So, organizations need an experimental mindset where they implement a methodical test-and-learn approach." The findings have... View Details

Keywords: by Rachel Layne; Information Technology; Information Technology

August 1986 (Revised February 1991)
Supplement

Population Services International: The Social Marketing Project in Bangladesh, Video

By: V. Kasturi Rangan

Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details

Keywords: Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh

26 Feb 2014
Research & Ideas

How Grocery Bags Manipulate Your Mind

Shoppers who had brought their own bags bought decidedly more indulgences and chose more organic products than those who didn't. But this wasn't necessarily enough information to establish causality—that is,... View Details

Keywords: by Carmen Nobel; Retail

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

Policymakers Improve health care access, eliminate regulatory barriers to VBHC, solve interoperability, and accelerate value-based payment programs. Value-Based Health Care Organizations Since the introduction of value-based health care... View Details

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

“hypothesis-driven,” meaning it’s informed by present knowledge. Trying something new requires doing your homework and basing your actions on a reasonable expectation of success. “You have reason to believe it could work,” Edmondson says.... View Details

Keywords: by Michael Blanding

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

02 Jun 2011
Research & Ideas

Signing at the Top: The Key to Preventing Tax Fraud?

overstatement of expenses. Obviously, many taxpayers give in to the temptation to cheat on their taxes—in spite of the requirement for them to sign a statement declaring that the information on the form is "true, correct, and complete."... View Details

Keywords: by Carmen Nobel; Accounting

April 2017 (Revised February 2020)
Supplement

edaixi (eWash): Digital Transformation of Laundry Services (B)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details

Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China

April 2012 (Revised February 2013)
Case

H-E-B: Creating a Movement to Reduce Obesity in Texas

By: Jose B. Alvarez, Jason Riis and Walter J. Salmon

In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and... View Details

Keywords: Corporate Social Responsibility and Impact; Profit; Leading Change; Customer Focus and Relationships; Food and Beverage Industry; Retail Industry; Texas

2015
Book

Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

By: David B. Yoffie and Michael A. Cusumano

The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business—Bill Gates, Andy Grove, and Steve Jobs—offering... View Details

Keywords: Management; Strategy; Leadership; Information Technology; Entrepreneurship; Information Technology Industry