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November 2000
Case

FireDrop

By: William A. Sahlman and Michael J. Roberts

Describes the evolution of FireDrop, a new venture-backed company that has developed a new platform for e-mail communication. The FireDrop application--called a Zaplet--allows for e-mails to be continually updated so they are current when read (rather than when sent).... View Details

Keywords: Business Model; Internet and the Web; Communication Technology; Venture Capital; Technological Innovation; Information Technology Industry

November 1999 (Revised June 2000)
Case

FairMarket: Managing Business Development

By: William A. Sahlman, Michael J. Roberts and Cathy Taylor

Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details

Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry

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June 2013 (Revised August 2013)
Case

AVA.ph: Growing a Filipino E-Commerce Company

By: William R. Kerr and Henry Motte-Munoz

AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA... View Details

Keywords: Digital Platforms; Business Growth and Maturation; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Fashion Industry; Fashion Industry; Philippines

October 2011 (Revised September 2014)
Case

Moda Operandi: A New Style of Fashion Retail

By: Mukti Khaire

Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the collections shown in Fashion Weeks all over the world. Moda Operandi conveys the preorders to... View Details

Keywords: Business Startups; Entrepreneurship; Order Taking and Fulfillment; Distribution Channels; Internet and the Web; Design; Fashion Industry; Fashion Industry

July 2004 (Revised December 2004)
Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind

RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details

Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Health Industry

June 2001 (Revised October 2001)
Case

Netonomy

A new software product enables wireless telcos to offer a self-service customer service solution, lowering costs and improving service levels. Discusses the definition of good self-service. Examines how the company should prioritize its growth opportunities and what... View Details

Keywords: Internet and the Web; Service Delivery; Applications and Software; Globalization; Customer Focus and Relationships; Growth and Development Strategy; Information Technology Industry; Information Technology Industry

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May 2021 (Revised August 2021)
Supplement

Migros Turkey: Scaling Online Operations

By: Antonio Moreno and Anibha Singh

As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly... View Details

Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey

February 2000 (Revised May 2001)
Case

eBricks.com

By: Thomas R. Eisenmann

eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an... View Details

Keywords: Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry

December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details

February 2014
Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu

How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details

Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Advertising Industry

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June 2014
Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry

June 2008
Teaching Note

Threadless: The Business of Community (TN)

By: Karim R. Lakhani

Teaching Note for 608707 View Details

Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Retail Industry; Chicago

10 May 2016
First Look

May 10, 2016

developing world. We then discuss how survey techniques can be improved to better measure willingness to pay for urban amenities. Finally, we explain how Internet data is being used to improve the quality of city services. Publisher's... View Details

Keywords: Carmen Nobel

2011
Working Paper

Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman

Homophily in social relations is widely documented. We know that homophily results from both individual preferences and uneven opportunities for interaction, but how these two mechanisms interact in formal organizations is not well understood. We argue that... View Details

Keywords: Interactive Communication; Analytics and Data Science; Organizational Structure; Partners and Partnerships; Behavior; Internet and the Web; Theory; Information Technology Industry

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

Fox News has influenced how companies disclose financial news. Legal analyst Gregg Jarrett on the set in 2016. Source: Wikipedia Commons, CC 3.0) The United States presidential election of 2000 took place in a simpler time. The internet... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

October 2013 (Revised July 2024)
Teaching Note

Amazon in 2024

By: Sunil Gupta

Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details

Keywords: Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry

Article

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien

We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details

Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry

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February 2000 (Revised October 2000)
Case

E-commerce at Williams-Sonoma

By: Rosabeth M. Kanter and Daniel Galvin

Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed... View Details

Keywords: Change Management; Internet and the Web; Trade; Corporate Strategy; Organizational Change and Adaptation; Operations; Information Technology; Technological Innovation; Information Technology Industry; Information Technology Industry; California

March 2010 (Revised June 2019)
Case

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse and Brett Laffel

In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details

Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry

March 2008 (Revised March 2013)
Teaching Note

MySpace (TN)

By: Mikolaj Jan Piskorski

Teaching Note for 708499. View Details

Keywords: Internet and the Web; Competitive Advantage; Social and Collaborative Networks; Decisions; Growth and Development; Digital Platforms; Web Services Industry; United States

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