Publications

2021
Working Paper

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details

Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry

SSRN

Read Now

Web

Daniela Villafuerte | MBA

in data management and analytics. Data drives the major industries in the world from health and economics to entertainment and government. Through the gathering and analysis of data, optimization and quality improvement can be applied to... View Details

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

development of the U.S. railroad industry in the latter half of the 19th century. Al went straight to the sources and expanded upon them in a series of important articles in the Business History Review. That work developed into his... View Details

Keywords: by Jim Aisner

Web

Doing Business with China 2035: Navigating Uncertainty - Course Catalog

many of the enterprises we study, in industries such as telecommunications, healthcare, consumer products, agribusiness, semiconductors, education, and automobiles. Course Overview This course prepares Harvard Business School students for... View Details

01 Sep 2014
News

Alumni Achievement Awards 2014

in Cambridge “I believe that after achieving financial success, most people want to have an impact on society. That’s what brings meaning and purpose to my life.” Having built and sold an Internet company in the 1990s, Chertavian launched... View Details

February 2001
Case

BarnesandNoble.com (B)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman

At the end of 1998, Jonathan Bulkeley, the newly-named CEO of barnesandnoble.com, is faced with a challenge. As the second leading online bookseller behind Amazon.com, barnesandnoble.com must build its market share. With Forrester Research predicting that the online... View Details

Keywords: Internet and the Web; Marketing Strategy; Publishing Industry

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Swiss Watchmaking By: Raffaelli, Ryan, and Richard DeJordy Abstract—This study examines how influential institutional leaders in the Swiss watch industry responded to its precipitous decline after the introduction of quartz technology.... View Details

Keywords: Dina Gerdeman

Profile

Jeff Bussgang

Even a quick glance at Jeff Bussgang’s resume reveals a deep commitment to entrepreneurial innovation. After playing a leading role at Open Market, an Internet commerce software firm that grew to $100 million in revenues and a successful... View Details

February 1998 (Revised June 1999)
Case

DigitalThink: Startup

By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall

Describes a recent Berkeley MBA's attempts to start a business aimed at corporate training via the Internet. Describes the very early efforts at finding an attorney, accountant, and financing, and the interrelationships among these choices. View Details

Keywords: Internet and the Web; Entrepreneurship; Problems and Challenges; Business Startups; Service Industry

June 2019
Teaching Note

Michael Rubin and Fanatics (A) and (B)

By: Robert F. Higgins and John Masko

Teaching Note for HBS Nos. 819-077 and 819-082. View Details

Keywords: Fanatics; Licensed Merchandise; Sports; Internet and the Web; Vertical Integration; Expansion; Strategy; Sports Industry; Sports Industry; United States

December 2011 (Revised March 2012)
Case

Recorded Future: Searching the Web for Alpha

By: Christopher Malloy

Keywords: Internet and the Web; Investment; Decision Making; Web Services Industry

24 Sep 2001
Research & Ideas

How To Be an Angel Investor

the big Internet wins of the late 1990s, you may not know a thing about early-stage investing. By the same token, if you had 10 failures in multiple industries, you might not know anything either. But you will if you keep paying... View Details

Keywords: by David Amis & Howard Stevenson

1997
Chapter

Frontiers of Online Financial Services

By: R. Kalakota and F. Frei

Keywords: Internet and the Web; Finance; Financial Services Industry; Financial Services Industry

April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details

Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America

September 2000 (Revised June 2002)
Supplement

Overview of E-Business Pricing Models

By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler

Supplements National Logistics Management. View Details

Keywords: Internet and the Web; Price; Business Model; Information Technology Industry