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  • All HBS Web  (1,683)
    • People  (6)
    • News  (439)
    • Research  (1,043)
    • Events  (4)
    • Multimedia  (6)
  • Faculty Publications  (329)
← Page 41 of 1,683 Results →
  • 26 Feb 2014
  • Research & Ideas

How Grocery Bags Manipulate Your Mind

did something good for the environment, so you can have a cookie.” New experimental research shows that shoppers are more likely to buy virtuous organic items when they bring their own reusable bags to the store than when they opt for... View Details
Keywords: by Carmen Nobel; Retail
  • 01 Mar 2018
  • News

Case Study: On the Record

in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For... View Details
Keywords: April White
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
Keywords: Re: Multiple Faculty; Advertising
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable... View Details
Keywords: by Sean Silverthorne; Retail

    Amory Houghton

    Houghton diversified Corning Glass products and expanded, for the first time, into the field of consumer goods. He sharply reduced the prices for beakers, Pyrex ovenware, and electric light bulbs, making them more attractive as... View Details
    Keywords: Fabricated Goods

      Eugene M. Patterson

      Though educated and trained as a lawyer, Patterson eventually joined the family business, expanding it from its tobacco equipment roots to include many other consumer products, most notably automated bowling equipment, as well as various... View Details
      Keywords: Fabricated Goods
      • 21 Aug 2013
      • Research & Ideas

      To Buy Happiness, Spend Money on Other People

      Now, Consume Later (delayed consumption leads to increased enjoyment); and Invest in Others (spending money on other people makes us happier than spending it on ourselves). Recently we featured a video illustrating the emotional benefits... View Details
      Keywords: by Carmen Nobel
      • 09 Apr 2001
      • Research & Ideas

      The Manager’s Guide to Communicating with Customers Collection

      Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details
      Keywords: by Richard Bierck; Retail
      • 06 Mar 2017
      • Research & Ideas

      Why Comparing Apples to Apples Online Leads To More Fruitful Sales

      Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details
      Keywords: by Dina Gerdeman; Retail; Advertising
      • 14 May 2024
      • Blog Post

      Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

      in recent interviews from the HBS Creating Emerging Markets project. Below, we feature the approaches to building this culture as presented by two prominent executives from Uruguay and Kenya, María Michelena in financial consulting, and Vimal Shah in View Details
      • 25 Sep 2000
      • Research & Ideas

      Cyber-Marketing: Scouting the Digital Communications Frontier

      Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
      Keywords: by Peter K. Jacobs
      • 30 Sep 2013
      • Research & Ideas

      Do Mergers Hurt Product Quality?

      There's a lot of worry afoot whenever companies merge. Wall Street worries about the stock price. Employees worry about potential job cuts. And consumers worry about the fate of their favorite products: Whither the price and the quality?... View Details
      Keywords: by Carmen Nobel; Consumer Products
      • 16 Jun 2003
      • Research & Ideas

      Peeling Back the Global Brand

      powerful countries—homes of transnationals—are less persuaded by the dimensions," said Holt. And as national borders become less important, niches or pockets of consumer preferences become more important. A View Details
      Keywords: by Martha Lagace; Consumer Products; Consumer Products
      • 14 Sep 2015
      • Research & Ideas

      Rewriting the Rules of Service Competition

      well. As a result, these organizations staff very carefully, hiring for attitude and then training for skills, whether the business is fast food or cutting-edge medical organizations such as the Mayo Clinic. These are not good places to... View Details
      Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail
      • September 1984 (Revised May 1985)
      • Teaching Note

      Federated Industries (A) TN

      By: Robert J. Dolan
      Teaching Note for (9-585-104). View Details
      Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
      Citation
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      Dolan, Robert J. "Federated Industries (A) TN." Harvard Business School Teaching Note 585-105, September 1984. (Revised May 1985.)
      • September 1984 (Revised December 1992)
      • Case

      Federated Industries (A)

      By: Robert J. Dolan
      The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market. View Details
      Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
      Citation
      Educators
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      Dolan, Robert J. "Federated Industries (A)." Harvard Business School Case 585-104, September 1984. (Revised December 1992.)
      • 23 Oct 2006
      • Research & Ideas

      Will the “Long Tail” Work for Hollywood?

      long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that View Details
      Keywords: by Julia Hanna; Entertainment & Recreation
      • 23 Sep 2013
      • Research & Ideas

      Status: When and Why It Matters

      Consumers pay handsomely for products that are considered the best of the best in their league, whether they are the fastest cars, the fanciest handbags, or the finest wines. But for what, exactly, are they paying a premium? The superior... View Details
      Keywords: by Dina Gerdeman
      • 01 Oct 1999
      • News

      Eight Among Many: Kenneth A. Goldman

      Back in 1974, Massachusetts native Ken Goldman headed for California to pursue a career in high-tech finance, figuring that while he might not find much glory, at least he'd find good weather. "The prestige jobs back then were strictly in... View Details
      Keywords: Marguerite Rigoglioso
      • 26 May 2003
      • Research & Ideas

      What Your Competition is Telling You

      commercial properties, and planned communities. So as the Rouse shopping center becomes the place of choice for consumers primarily interested in good jewelry or children's clothes, the competing shopping... View Details
      Keywords: by David Stauffer
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