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Show Results For
- All HBS Web
(1,699)
- People (1)
- News (659)
- Research (878)
- Events (7)
- Multimedia (3)
- Faculty Publications (310)
- 31 Jan 2025
- News
New York, Boston Alumni Volunteer to Boost Small Businesses
stronger,” he says. “Some are coming out of retirement to share their expertise. It helps them stay connected to HBS while helping businesses and their communities thrive. It’s a win-win situation for both sides.” To learn more about HBS... View Details
Keywords: Margie Kelley
- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
to promote new behaviors and monitor symptoms. They man quarantine control points 24/7 and attend to patients that need to be isolated at village health stations. Many operate without light at night and lose communications when they... View Details
Keywords: Margie Kelley
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
Many managers know that even when their firm launches a change initiative with great fanfare, it is tough to make the changes last. More often than not, employees wearily dismiss the initiative as another management fad. Soon enough, processes and View Details
Keywords: by Martha Lagace
- June 2020
- Article
Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure
By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details
Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers
Asensio, Omar Isaac, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer, and Sooji Ha. "Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure." Nature Sustainability 3, no. 6 (June 2020): 463–471.
- 01 Dec 2011
- News
Reimagining the MBA
Issue Focus: Leadership Illustration by Craig Frazier What HBS Learned from West Point The Evolving Case Method Issue Focus Li & Fung's Global Footprint Making the Leadership Case Related Faculty Research What Top Scholars Say about... View Details
- 01 Dec 2011
- What Do You Think?
Thinking Slow: An Argument for Bureaucracy?
do not have the time for that." As you said, good judgment in thinking fast or slow is an important characteristic of outstanding leadership. Can it be taught or does it have to be acquired over time? How do leaders learn how to... View Details
Keywords: by James Heskett
- 13 Mar 2019
- Research & Ideas
Ignore This Advice at Your Own Peril
School researchers: Disregarding advice from colleagues could invite harsh backlash that just might damage valued workplace relationships, according to the recent paper Seeker Beware: The Interpersonal Costs of Ignoring Advice, published in Organizational View Details
Keywords: by Dina Gerdeman
- Web
1.1 HBS Community Values | MBA
1.1 HBS Community Values 1.0 Academic Information & Policies The MBA Program is built around the HBS Learning Model, where students and faculty teach and learn from one another. The goal of Community Values... View Details
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
question, behavioral science not based on those assumptions gained ascendance. At first, the contributions from behavioral science were based on laboratory tests, too many of them involving handy college... View Details
Keywords: by James Heskett
- 01 Dec 1998
- News
From Wildlife to Winetasting
opportunities will be mailed to alumni before the conference, but interested travelers can learn more by visiting the conference Web site: www.hbscsa.co.za/99conf. View Details
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
Research focus Michelle: Ryan and I are both interested in deeply understanding what happens when customers interact with an organization’s operating system. Insights about customer behavior can influence a company to operate differently... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 01 Jun 1998
- News
Investigation Leads to Sanctions, Recommendations
year. On April 9, a letter to the HBS community from Dean Kim B. Clark and a statement from the Faculty and Staff Standards Committee (FSSC) reported the results of an investigation that had found a pattern of behavior within one class... View Details
- 01 Sep 2007
- News
Club Leaders Get a Boost from Campus Conference
history. For two days in late May, representatives from the School’s extensive network of alumni clubs convened on campus to exchange ideas, participate in case discussions with faculty, and learn about AlumniMagnet, a new... View Details
- July–August 2025
- Article
Don’t Let an AI Failure Harm Your Brand
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
Piskorski with information about its members, covering user demographics such as age, gender, height, and body type. The data also included usage patterns—how users learned about one another's profiles, how many profiles they viewed on... View Details
- 30 Apr 2025
- News
A Social Enterprise Talk in DC; Canadian Alumni Talk Trade; Meet the Leader: HBS Club of Colorado
DC Panel Looks at Social Enterprise in a New Government Landscape The HBS Club of Washington, DC teamed up with the HBS Social Enterprise Initiative (SEI) on April 2, to present an alumni panel discussion on social impact titled “New Perspectives in Social Enterprise,”... View Details
Keywords: Margie Kelley
- 01 Dec 2010
- News
Eight Join HBS Faculty
capital markets and firms’ social, environmental, and governance performance. Lakshmi Ramarajan, an assistant professor in the Organizational Behavior Unit, also had ties to HBS before joining the faculty. After earning her doctorate in... View Details
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
into a disruptee. Learning To Chicken-scratch If a technology is to succeed, in theory at least, it should not require people to radically change their behavior. Instead, companies that promote the technology should hope for a gradual... View Details
Keywords: by Martha Lagace
- Article
Using Gen AI for Early-Stage Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details
Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using Gen AI for Early-Stage Market Research." Harvard Business Review (website) (July 18, 2025).