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April 2014 (Revised July 2015)
Case

Sanofi Pasteur: The Dengue Vaccine Dilemma

By: V. Kasturi Rangan, David E. Bloom, Vincent Dessain and Emilie Billaud

In 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a... View Details

Keywords: Health Testing and Trials; Product Launch; Market Entry and Exit; Emerging Markets; Pharmaceutical Industry; France

October 1999 (Revised January 2000)
Case

Weight Watchers Mexico

By: David J. Arnold, Myra M. Hart and Susan Harmeling

Weight Watchers must decide how to react to the Mexican financial crisis. Options include exiting, reducing investment, or continuing previous operations. View Details

Keywords: Business Exit or Shutdown; Restructuring; Volatility; Economy; Investment; Marketing; Problems and Challenges; Mexico

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September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States

December 2020 (Revised February 2021)
Case

Kerry Group: Inspiring Food, Nourishing Life

By: Forest L. Reinhardt, José B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker

The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition... View Details

Keywords: Agribusiness; Environmental Sustainability; Food; Nutrition; Growth and Development Strategy; Global Range; Market Entry and Exit; Customer Relationship Management; Agriculture and Agribusiness Industry

October 2009
Article

Democratizing Entry: Banking Deregulations, Financing Constraints, and Entrepreneurship

By: William R. Kerr and Ramana Nanda

We examine entrepreneurship and creative destruction following US banking deregulations using Census Bureau data. US banking reforms brought about exceptional growth in both entrepreneurship and business closures. Most of the closures, however, were the new ventures... View Details

Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Market Entry and Exit; Capital Markets; Banks and Banking; Growth and Development; Disruptive Innovation

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March 1999 (Revised November 2001)
Case

Honda-Rover (B): Honda Draws the Line

By: Ashish Nanda, James K. Sebenius and Ron Fortgang

Supplements the (A) case. View Details

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Change Management; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom

25 Apr 2018
Research & Ideas

We May Have Taken Too Much Credit for Easing Workplace Segregation

can’t just look at one workplace over time,” Koning says. “You have to look at the entrance and exit of workplaces, and, when you do that, you find a much more segregated workforce.” Koning believes the findings will come as a surprise to... View Details

Keywords: by Dina Gerdeman

02 Jul 2015
Op-Ed

The Future of the Greek Economy

measures. But he is wrong in his assumption that the approach he has followed for the past six months will help the Greek people. Greece is now closer than ever to an exit from the European Union. As of today, capital controls limit the... View Details

Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking

25 Oct 2004
Research & Ideas

Planning for Surprises

the private sector has responded rationally, by exiting the business. Of the twenty-five companies that made vaccines in the U.S. thirty years ago, only five remain today. The Federal Government has, regrettably, permitted this to happen... View Details

Keywords: by Martha Lagace

09 Feb 2004
Research & Ideas

Got a New Strategy? Now Make it Happen

originally adopted a functional organization structure. This enabled them to exit many marginal, local businesses and focus on the opportunities that were most promising from a global perspective. It also allowed them to introduce more... View Details

Keywords: by Michael Beer & Russell A. Eisenstat

02 Jan 2001
Research & Ideas

Gurus in the Garage

advice. Can you create a good exit strategy for this person? Create a win-win situation? Maybe the customer will hire him." Learning by Observing Sanjeev Malaney, CEO of Media Tel (now MediaLinq) says that he "learned through... View Details

Keywords: by Dorothy Leonard & Walter Swap

May 2024 (Revised February 2025)
Case

Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell

By: Jon M. Jachimowicz and Alexis Lefort

Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,... View Details

Keywords: Passion; Career; Career Planning; Purpose; Personal Development and Career; Mission and Purpose; Identity; Business Startups; Health Care and Treatment; Health Disorders; Growth and Development Strategy; Market Entry and Exit; Health Industry; United States

March 2019
Teaching Note

KITEA (A)—(F)

By: Ramon Casadesus-Masanell and Karen Elterman

This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details

Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Market Entry and Exit; Retail Industry; Africa; North Africa; Morocco

December 2007 (Revised July 2009)
Case

Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?

GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details

Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe