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← Page 41 of 1,241 Results →
  • February 2024
  • Article

Archetypes of Product Launch by Insiders, Outsiders, and Visionaries

By: Shane Greenstein
What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details
Keywords: Technological Innovation; Product Launch; Leadership; Market Entry and Exit
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Greenstein, Shane. "Archetypes of Product Launch by Insiders, Outsiders, and Visionaries." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 216–237.
  • September 2023
  • Case

Healthy.io: The Negotiation for the Medical Selfie

By: Amit Goldenberg and Kumba Sennaar
Healthy.io, an Israeli digital health company, prepares to enter the U.S. market with its chronic kidney disease test. A product safety approval is delayed, putting the company’s cash runway at risk. How should the CEO negotiate his offer to insurance companies ahead... View Details
Keywords: Negotiation; Entrepreneurship; Venture Capital; Operations; Business Startups; Market Entry and Exit; Health Industry; Israel; United Kingdom; United States
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Goldenberg, Amit, and Kumba Sennaar. "Healthy.io: The Negotiation for the Medical Selfie." Harvard Business School Case 924-001, September 2023.
  • August 2023
  • Case

Quotient

By: Thomas R. Eisenmann and Matt Higgins
The founders of Quotient, a web-based service for onboarding new engineers, face decisions about how to bring their nascent product to market amidst a tech sector contraction. View Details
Keywords: Engineers; Entrepreneurial Management; Growth; Go-to-market; Product Management; Entrepreneurship; Business Startups; Product Launch; Market Entry and Exit; Strategy; New York (city, NY); San Francisco
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Eisenmann, Thomas R., and Matt Higgins. "Quotient." Harvard Business School Case 824-048, August 2023.
  • January 2023
  • Case

Kavnia Coffee

By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta and Jiyoon Han
Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable. View Details
Keywords: Entrepreneurship; Operations; Business Startups; Failure; Business Exit or Shutdown; Consumer Products Industry; Food and Beverage Industry; United States
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Hyde, Lindsay N., Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta, and Jiyoon Han. "Kavnia Coffee." Harvard Business School Case 823-007, January 2023.
  • Article

Entry into Platform-based Markets

By: Feng Zhu and Marco Iansiti
This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details
Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry
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Zhu, Feng, and Marco Iansiti. "Entry into Platform-based Markets." Strategic Management Journal 33, no. 1 (January 2012): 88–106.
  • September 1984 (Revised May 1985)
  • Teaching Note

Federated Industries (A) TN

By: Robert J. Dolan
Teaching Note for (9-585-104). View Details
Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
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Dolan, Robert J. "Federated Industries (A) TN." Harvard Business School Teaching Note 585-105, September 1984. (Revised May 1985.)
  • March 2024 (Revised April 2025)
  • Case

TELEXISTENCE Inc.

By: Paul A. Gompers and Akiko Saito
A case about a Japanese robotics startup aiming to enter the U.S. market with its robots that combine AI and human intervention to complete restocking tasks in retail stores. View Details
Keywords: Business Startups; Entrepreneurship; Market Entry and Exit; Technology Adoption; Decisions; AI and Machine Learning; Retail Industry; Technology Industry; Japan; United States
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Gompers, Paul A., and Akiko Saito. "TELEXISTENCE Inc." Harvard Business School Case 224-031, March 2024. (Revised April 2025.)
  • January–February 2019
  • Article

Cracking Frontier Markets

By: Clayton M. Christensen, Efosa Ojomo and Karen Dillon
Executive Summary:
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details
Keywords: Emerging Markets; Market Entry and Exit; Growth and Development Strategy; Demand and Consumers; Innovation and Invention; Development Economics
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Christensen, Clayton M., Efosa Ojomo, and Karen Dillon. "Cracking Frontier Markets." Harvard Business Review 97, no. 1 (January–February 2019): 90–101.
  • February 2009 (Revised October 2012)
  • Case

Tata Motors in Singur: Public Purpose and Private Property (B)

By: Laura Alfaro, Lakshmi Iyer and Namrata Arora
In October 2008, Tata Motors canceled their car manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of... View Details
Keywords: Business Exit or Shutdown; Rights; Emerging Markets; Property; Business and Government Relations; Conflict and Resolution; Auto Industry; Manufacturing Industry; West Bengal
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Alfaro, Laura, Lakshmi Iyer, and Namrata Arora. "Tata Motors in Singur: Public Purpose and Private Property (B)." Harvard Business School Case 709-029, February 2009. (Revised October 2012.)
  • July 2007 (Revised February 2010)
  • Case

Launching Telmore (A)

By: Ramon Casadesus-Masanell, Celso Fernandez and Moritz Jobke
When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation... View Details
Keywords: Business Model; Disruptive Innovation; Market Entry and Exit; Creativity; Adaptation; Competitive Advantage; Telecommunications Industry; Denmark
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Casadesus-Masanell, Ramon, Celso Fernandez, and Moritz Jobke. "Launching Telmore (A)." Harvard Business School Case 708-414, July 2007. (Revised February 2010.)
  • March 2006
  • Teaching Note

Fred Khosravi and AccessClosure (TN)

By: Richard G. Hamermesh and Erin Seefeld
Teaching Note to (806-044). View Details
Keywords: Entrepreneurship; Decision Choices and Conditions; Mergers and Acquisitions; Business Exit or Shutdown; Initial Public Offering; Medical Devices and Supplies Industry
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Hamermesh, Richard G., and Erin Seefeld. "Fred Khosravi and AccessClosure (TN)." Harvard Business School Teaching Note 806-141, March 2006.
  • November 1997 (Revised October 2000)
  • Case

Interactive Minds (A)

By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall
The efforts of two recent Harvard Business School graduates to start a venture capital/consulting firm focused on opportunities related to the Internet are recounted. Raises the question of what the nature of this opportunity is, how well-positioned the protagonists... View Details
Keywords: Venture Capital; Internet and the Web; Market Entry and Exit; Financing and Loans; Business Startups; Consulting Industry
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Sahlman, William A., Michael J. Roberts, and Christina L. Darwall. "Interactive Minds (A)." Harvard Business School Case 898-072, November 1997. (Revised October 2000.)
  • April 1993 (Revised June 1993)
  • Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America
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Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
  • March 2000 (Revised May 2000)
  • Case

U.S. Gas Transportation, Inc.

By: John A. Davis, Myra M. Hart and Sharon Peyus
Presents a career dilemma for a husband/wife owner-manager team. Nanci and Len Mackenzie have received an offer for their highly successful entrepreneurial business, U.S. Gas Transportation, Inc. The Mackenzies are concerned about what the sale might do to their... View Details
Keywords: Entrepreneurship; Family Ownership; Family Business; Personal Development and Career; Organizational Culture; Employees; Business Exit or Shutdown; Planning; Transportation Industry
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Davis, John A., Myra M. Hart, and Sharon Peyus. "U.S. Gas Transportation, Inc." Harvard Business School Case 800-049, March 2000. (Revised May 2000.)
  • 10 Mar 2015
  • First Look

First Look: March 10

focused on the white goods affiliate Arçelik. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815078-PDF-ENG Harvard Business School Case 815-102 Brentwood Associates: Exiting Zoës Kitchen The case discusses the trade-offs... View Details
Keywords: Carmen Nobel
  • April 2006
  • Case

Big Bazaar

By: Ananth Raman and Laura Winig
Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key... View Details
Keywords: Business Units; Transformation; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Supply Chain Management; Competition; Corporate Strategy; Retail Industry; India
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Raman, Ananth, and Laura Winig. "Big Bazaar." Harvard Business School Case 606-099, April 2006.
  • December 2007
  • Article

Bankers, Industrialists, and Their Cliques: Elite Networks in Mexico and Brazil during Early Industrialization

By: Aldo Musacchio and Ian Read
The historiographies of Mexico and Brazil have implicitly stated that business networks were crucial for the initial industrialization of these two countries. Recently, differing visions on the importance of business networks have arisen. In the case of Mexico, the... View Details
Keywords: Business and Government Relations; Networks; Business History; Market Entry and Exit; Emerging Markets; Entrepreneurship; Financial Markets; Supply and Industry; Banks and Banking; Brazil; Mexico
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Musacchio, Aldo, and Ian Read. "Bankers, Industrialists, and Their Cliques: Elite Networks in Mexico and Brazil during Early Industrialization." Enterprise & Society 8, no. 4 (December 2007): 842–880.
  • June 1983 (Revised November 2001)
  • Case

EMI and the CT Scanner (A)

By: Christopher A. Bartlett
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry
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Bartlett, Christopher A. "EMI and the CT Scanner (A)." Harvard Business School Case 383-194, June 1983. (Revised November 2001.)
  • May 1994 (Revised November 2001)
  • Case

Concord Center

By: William J. Poorvu and John H. Vogel Jr.
A major shopping center developer and an insurance company form a joint venture to develop a 900,000 square foot super-regional shopping center. Describes the nine-year struggle to deal with market, regulatory, and financial issues to get the project ready for... View Details
Keywords: Buildings and Facilities; Design; Joint Ventures; Construction; Partners and Partnerships; Governance Controls; Market Entry and Exit; Projects; Equity; Corporate Finance; Retail Industry
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Poorvu, William J., and John H. Vogel Jr. "Concord Center." Harvard Business School Case 394-200, May 1994. (Revised November 2001.)
  • July 2023
  • Case

DayTwo: Going to Market with Gut Microbiome (Abridged)

By: Ayelet Israeli
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels
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Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome (Abridged)." Harvard Business School Case 524-015, July 2023.
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