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  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

funny—but remember your brand’s purpose Social media is a place where people appreciate humor—as long as it fits with the brand image, Avery says. Squatty Potty does an excellent job of engaging its audience with amusing and View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • August 1992 (Revised June 1993)
  • Case

Euro Disney: The First 100 Days

By: Gary W. Loveman and Leonard A. Schlesinger
The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of... View Details
Keywords: Multinational Firms and Management; Service Operations; Service Delivery; Corporate Strategy; Customer Focus and Relationships; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Japan; France; United States
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Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

How I Spent my 2+2 Deferral: Matthew Young - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

Advisory Board - Entrepreneurship

BA ('79) from Harvard University. Prior to entering the HBS Doctoral Program, Eisenmann spent eleven years as a management consultant at McKinsey & Company, where he was co-head of the Media and View Details
  • Web

All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

A Pathway to Public Service: Brandon Moore (MBA/MPP 2025) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

ho-hum and quickly forgotten? Stefan Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School, explains that “the difference has less to do with catchy marketing View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation; Entertainment & Recreation
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

billboard-shaped notices—about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun.   Today, advertising on the Internet is much... View Details
Keywords: by Susan Young
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

rituals into various categories: Date or leisure activity: This was the most common type of ritual, with 63 percent of respondents engaging in them. Study participants reported things like: "Every Friday night we make popcorn View Details
Keywords: by Dina Gerdeman
  • Web

Three Stories from HBS PRIDE for National Coming Out Day - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • September 2019 (Revised June 2020)
  • Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details
Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan
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Living Off Campus at HBS - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
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Getting a Peek Into the HBS Experience - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

Past Issues - Alumni

Jenrette Q & A: Gustavo Herrero Executive Director, HBS Latin American Research Center Complete Table of Contents April 2000 Getting the Message How the Internet is Changing Advertising A Place in the Sun The Business and Pleasure of... View Details
  • 01 Sep 2023
  • News

Wheel Change

A serial entrepreneur, Paris Wallace (MBA 2007/MPA 2008) is founder of Ovia Health and Good Start Genetics. But he started his first business—an online store selling bike parts and accessories—at age 16. With his launch this year of the National Cycling League (NCL),... View Details
Keywords: Julia Hanna; cycling; entrepreneurship; leadership; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL,... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Entertainment & Recreation
  • Web

My MBAid Story: Christine Keung (MBA 2020) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • 04 Oct 2022
  • What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

(iStockphoto/SolStock) The COVID-19 pandemic changed the ways we worked, the ways we shopped, and the ways we interacted with others. It fostered some businesses—online selling, meeting services, and home... View Details
Keywords: by James Heskett