Publications

30 Aug 2018
News

Sharing a Passion for Art

he notes. Sharing his love of art is a key motivation. While he sometimes arrives at Voorlinden before opening to enjoy a few moments alone in the quiet galleries, van Caldenborgh says an even better perk of his job is the chance to act as a tour guide. “It’s fun to... View Details

Keywords: Deborah Blagg; Arts, Entertainment

February 2007
Case

Paul Robertson and the Medici String Quartet

Describes the approach to creative collaboration and leadership adopted by Paul Robertson as leader of one of the most highly regarded string quartets in recent history. Intended to prompt a discussion of a variety of issues surrounding management of creative... View Details

Keywords: Management; Creativity; Groups and Teams; Music Entertainment; Music Industry

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a... View Details

Keywords: by Julia Hanna; Entertainment & Recreation

October 1993 (Revised October 1996)
Case

Paragould City Cable

By: Willis M. Emmons III

Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details

Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas

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March 2006 (Revised September 2006)
Case

Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel

By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Marc Epstein and Joshua Bellin

The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas... View Details

Keywords: Games, Gaming, and Gambling; Customer Relationship Management; Customer Value and Value Chain; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Nevada

01 Sep 2003
News

Jonathan Mariner

baseball’s future is fan-friendly. Mariner is part of a Commissioner’s task force charged with studying “how the next generation wants to be entertained and informed about the game.” With fans already taking advantage of Internet feeds to... View Details

Keywords: Deborah Blagg; Arts, Entertainment; Arts, Entertainment

May 2017 (Revised November 2019)
Case

The Dubai International Film Festival

By: Rohit Deshpandé and Alpana Thapar

This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,... View Details

Keywords: Brand Positioning; Underdog Brand Building; Business Models; Non-profit; Managing Multiple Stakeholders; Film Entertainment; Brands and Branding; Business Model; Competitive Strategy; Decision Making; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

01 Jun 2001
News

Up Side Story: HBS Show a Sold-Out Success

in love while entertaining the sold-out audience with humor, song, and dance. Each year since 1974, a group of hardworking students has pooled its writing, acting, and production skills to stage a Broadway-style performance that takes... View Details

Keywords: HBS Show; Arts, Entertainment; Arts, Entertainment

February 2010 (Revised June 2014)
Supplement

CityCenter (C): Turmoil and Choices

By: John D. Macomber

"CityCenter (C)" follows the (A) and (B) cases chronologically. The (C) case explores the decisions facing MGM MIRAGE following a lawsuit by partner Dubai World and suspension of Dubai World's cash contributions to the project in early 2009. Issues include the... View Details

Keywords: Lawsuits and Litigation; Private Equity; Games, Gaming, and Gambling; Decisions; Partners and Partnerships; Conflict and Resolution; Entertainment and Recreation Industry; Nevada

May 19, 2021
Article

Measuring the Impact of #MeToo on Gender Equity in Hollywood

By: Hong Luo and Laurina Zhang

The #MeToo movement has brought issues of sexual harassment and gender inequities to the forefront around the world. But how much of a tangible impact has it had on the experiences of women in the workplace? In this piece, the authors discuss their research that... View Details

Keywords: #MeToo Movement; Gender Equity; Creative Industries; Impact; Gender; Equality and Inequality; Film Entertainment; Social Issues

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Register to Read

May 2012
Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details

Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions

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15 Apr 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro

Diplomacy in the Office of Career Services. What do you enjoy about working with organizations? I manage relationships with organizations in the Technology and Entertainment and Media industries, along with startups which is a lot of fun.... View Details

Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports

20 Jul 2015
Blog Post

My Journey to Working with At Night Management / PRMD Music

structured summer project plan for me, and they wondered whether they “needed” an MBA level intern. Not to mention, budgets are tight. With some great advice from Harvard friends and faculty, as well as the incredible HBS Media & View Details

Keywords: Entertainment / Media / Sports

19 Jan 2017
Cold Call Podcast

Can Wynton Marsalis and Lincoln Center Save Jazz Music?

Keywords: Re: Rohit Deshpande; Music

November 2016 (Revised May 2017)
Case

The Black List

By: Henry McGee and Sarah McAra

Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details

Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States

01 Mar 2013
News

Can't Knock the Hustle

POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The... View Details

Keywords: Arts, Entertainment; Arts, Entertainment

March 2021
Supplement

Sky Deutschland Analysis: Results

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany