Publications

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January 2018 (Revised March 2020)
Case

SAP: Branding in the Digital Age

By: Das Narayandas and Amram Migdal

By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details

Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry

October 2010 (Revised November 2010)
Case

YES BANK: Mainstreaming Development into Indian Banking

By: Michael Chu and Namrata Arora

YES BANK, founded in 2003 and highly successful, has consistently been profitable meeting the Indian government's Priority Sector Lending (PSL) requirements, unlike virtually all other private sector banks, which view PSL activity as a necessary but loss-making part of... View Details

Keywords: Development Economics; Private Equity; Microfinance; Investment; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Environmental Sustainability; Expansion; Banking Industry; India

Web

The Art of American Advertising: 1865 - 1910

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

industries (computing, telecommunications, and health care) by shadowing them at their jobs. The team recorded every activity in the managers' workday, collecting a total of 256 hours' worth of observations. "As we analyzed data we... View Details

Keywords: by Kim Girard

Web

Curriculum - Business & Environment

decisions involving sustainability issues. Cases are set in a variety of industry contexts, including energy, agriculture, transportation, chemicals, and investment. Some of the environment-related cases recently taught (Spring and Fall... View Details

November 2006
Case

The Pine Street Initiative at Goldman Sachs

By: Boris Groysberg, Scott A. Snook and David Lane

Almost five years had passed since Goldman Sachs launched its innovative leadership development initiative called Pine Street. Focused primarily on developing Goldman's most senior managers, Pine Street had evolved significantly since its inception in November of 1999.... View Details

Keywords: Executive Education; Personal Development and Career; Leadership Development; Business Education; Financial Services Industry

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

08 Apr 2014
First Look

First Look: April 8

firearms industry company in its community is examined. Publisher's link: https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=32094&i=32096&cs=80fcfaa8da53da1a3cdd0ea8f861eeed August 2013 Journal of Finance Is a VC... View Details

Keywords: Sean Silverthorne

Web

Leadership - Health Care

Health Care Initiative Leadership 1ms Robert S. Huckman Howard Cox Health Care Initiative Faculty Chair Professor Huckman teaches the second-year course in Operations Strategy and has taught HBS Executive Education programs and the... View Details

2023
Book

Deeply Responsible Business.: A Global History of Values-Driven Leadership

By: Geoffrey Jones

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

July 2019 (Revised November 2019)
Case

Osaro: Picking the Best Path

By: William R. Kerr, James Palano and Bastiane Huang

The founder of Osaro saw the potential of deep reinforcement learning to allow robots to be applied to new applications. Osaro targeted warehousing, already a dynamic industry for robotics and automation, for its initial product—a system which would allow robotic arms... View Details