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  • February 2009
  • Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross
In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry
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  • March 2020
  • Case

SRS and the Defense Innovation Unit: Rethinking Procurement

By: Paul A. Gompers and David Lane
SRS and the Defense Innovation Unit (DIU) follows the process by which SRS, a lean maker of remotely-operated submersible vehicles, navigates the DIU’s acquisition process. Set up in 2015 to speed the U.S. military’s access to promising commercial technologies, the DIU... View Details
Keywords: Procurement; Defense Innovation Unit; Business Startups; Acquisition; Technological Innovation; Investment; Commercialization; United States
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  • August 2021 (Revised November 2024)
  • Case

Intenseye: Powering Workplace Health and Safety with AI (A)

By: Michael W. Toffel and Youssef Abdel Aal
Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye’s... View Details
Keywords: Privacy; Product Development; Operations; Technological Innovation; Value Creation; Production; Distribution; Safety; Risk and Uncertainty; Technology Industry; Technology Industry; Technology Industry; Turkey; Middle East; United States
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  • October 2023 (Revised February 2024)
  • Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
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  • 09 Jan 2024
  • Research & Ideas

Could Clean Hydrogen Become Affordable at Scale by 2030?

Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the... View Details
Keywords: by Desmond Dodd; Energy; Green Technology
  • June 2005 (Revised July 2006)
  • Case

fortu PowerCell GmbH

By: Michael J. Roberts, William A. Sahlman, Vincent Dessain, Monika Stachowiak and Anders Sjoman
Describes the financing, strategy, and growth decisions facing fortu, a young German battery company. The company is contemplating a facility in East Germany, where state subsidies make the finances appealing. A sudden offer to license fortu technology for application... View Details
Keywords: Technological Innovation; Financing and Loans; Business Startups; Growth and Development Strategy; Battery Industry; Germany
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    Paul Hamilton

    Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
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    • October 2017 (Revised April 2019)
    • Case

    Eastern Bank: Innovating Through Eastern Labs

    By: Karen Mills, Dennis Campbell and Aaron Mukerjee
    Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details
    Keywords: Banks and Banking; Technological Innovation; Entrepreneurship; Management
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    • 03 May 2023
    • Research & Ideas

    Why Confronting Racism in AI 'Creates a Better Future for All of Us'

    his research, race and racism in the marketplace, and more. Turner founded and runs the Technology Race and Prejudice Lab, also known as the T.R.A.P. Lab. Barbara DeLollis: Why do you research race and technology? Broderick Turner: As a... View Details
    Keywords: by Barbara DeLollis
    • 28 Nov 2005
    • Research & Ideas

    Unilever: Transformation and Tradition

    possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer products. It opened up new View Details
    Keywords: by Geoffrey Jones; Consumer Products
    • November 1998 (Revised November 2001)
    • Case

    BMW AG: The Digital Car Project (A)

    By: Stefan H. Thomke and Ashok Nimgade
    Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details
    Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry
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    • 23 Feb 2022
    • News

    More-Experienced Entrepreneurs Have Bigger Deadline Problems

    • 2009
    • Working Paper

    Principles that Matter: Sustaining Software Innovation from the Client to the Web

    By: Marco Iansiti
    Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
    Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
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    • March 2012
    • Article

    The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

    By: Mary J. Benner and Mary Tripsas
    New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
    Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
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    • October 2024
    • Article

    Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship

    By: Michael Ewens, Ramana Nanda and Christopher Stanton
    We show theoretically that a critical determinant of the attractiveness of VC-backed entrepreneurship for high-earning potential founders is the expected time to develop a startup’s initial product. This is because founder-CEOs’ cash compensation increases... View Details
    Keywords: Entrepreneurship; Venture Capital; Executive Compensation
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    • Research Summary

    Overview

    Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
    Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States
    • December 2017 (Revised May 2018)
    • Case

    Amazon Buys Whole Foods

    By: José B. Alvarez, David Lane and Joni Coughlin
    The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move... View Details
    Keywords: Amazon; Whole Foods; Grocery; Grocery Delivery; Mergers ＆ Acquisitions; Business Models; Food Value Chain; Agribusiness; Mergers and Acquisitions; Operations; Competitive Strategy; E-commerce; Agriculture and Agribusiness Industry; Retail Industry; Web Services Industry; Food and Beverage Industry; United States
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    • 03 May 2019
    • News

    It’s All About Mindset

      Alan D. MacCormack

      Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

      Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
      • March 2023
      • Case

      Mirakl: Growing The Marketplace Economy

      By: Antonio Moreno, Santiago Gallino and Emilie Billaud
      Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
      Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Information Technology Industry; Information Technology Industry; Europe; France; Paris; United States
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