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  • May 2024
  • Article

Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis

By: Bhavani Shanker Uppari, Serguei Netessine, Ioanna Popescu and Rowan P. Clarke
A significant proportion of the world's population has no access to grid-based electricity and so relies on off-grid lighting solutions. Rechargeable lamp technology is gaining popularity as an alternative off-grid lighting model in developing countries. In this paper,... View Details
Keywords: Technological Innovation; Developing Countries and Economies; Consumer Behavior; Poverty; Logistics; Business Model; Utilities Industry
Related
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

industry compared to other sectors. “The level of uncertainty is so high for cannabis entrepreneurs. The challenges are quite unique. ” Though entrepreneurial success stories abound in the nascent market of... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

for misleading consumers on how they planned to use their personal information. On Friday Twitter executives who served on a governance board the FTC had ordered into existence left the company, prompting... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • October 2013 (Revised December 2013)
  • Case

Intuit QuickBooks: From Product to Platform

By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details
Keywords: Business Model; Organizational Change and Adaptation; Digital Platforms; Competitive Advantage; Network Effects; Consumer Products Industry
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    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 26 Apr 2024
    • HBS Case

    Deion Sanders' Prime Lessons for Leading a Team to Victory

    caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to... View Details
    Keywords: by Avery Forman; Sports
    • Blog

    Eight Steps to Board Success for Female Executives

    history, and then dig deeper to explore the firm’s market position and challenges. As you would in any job interview, you should show that you’ve done your homework and understand the organization. If the... View Details
    • November 2010
    • Article

    Capitalizing on the Underdog Effect

    By: Anat Keinan, Neeru Paharia and Jill Avery
    This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
    Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
    Related
    • 03 Jun 2010
    • Working Paper Summaries

    Platforms and Limits to Network Effects

    Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski
    • 11 Oct 2010
    • Research & Ideas

    It Pays to Hire Women in Countries That Won’t

    “Multinationals seemed to be hiring differently in the host market than at home” But it's not a total no-brainer. Many executives at multinational corporations considered hiring Korean women into management... View Details
    Keywords: by Carmen Nobel
    • 01 Mar 2006
    • News

    Fast Lane to Country Lane

    start your own business?’ ” she recalls. “My answer was that I’m the person who sets the direction and gets things done, but I don’t have an idea for a business.” That changed when she reconnected with Mark, an old friend from Yale whom... View Details
    Keywords: Margie Kelley; Furniture and Home Furnishings Stores; Retail Trade
    • 2010
    • Article

    The Strategic Use of Brand Biographies

    By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
    We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
    Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
    Related
    • 05 May 2010
    • What Do You Think?

    Is Denial Endemic to Management?

    "denial is avoidable and leads to failure," such as Henry Ford's presumption that consumers would continue to want black autos in the face of evidence that they were... View Details
    Keywords: by Jim Heskett
    • Research Summary

    Overview

    Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
    Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States
    • 12 Oct 2021
    • Research & Ideas

    What Actually Draws Sports Fans to Games? It's Not Star Athletes.

    Ferguson and Lakhani decided to test this theory using data from the Australian Football League (AFL), the wildly popular sport also known as “footy.” They detailed their findings in the recent working paper View Details
    Keywords: by Rachel Layne; Sports
    • 09 Jan 2024
    • In Practice

    Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

    vast database of industry trends, past crowdsourcing challenges, market research, and consumer behavior. Humans will then apply their critical thinking and creativity to these... View Details
    Keywords: by Rachel Layne; Information Technology
    • 31 May 2023
    • HBS Case

    Why Business Leaders Need to Hear Larry Miller's Story

    served time in prison. While incarcerated, he earned an accounting degree, but after a prospective employer rescinded a job offer, he vowed not to reveal his past. In this video, Gibson discusses why business leaders need View Details
    Keywords: by Jamal Meneide; Consumer Products; Consumer Products
    • 2010
    • Article

    Has the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development?

    By: Lee Branstetter, C. Fritz Foley and Kamal Saggi
    This article reviews recent research conducted by the authors that finds that intellectual property rights reform increases technology transfers, foreign direct investment inflows, and industrial development. It also places the findings of this work in the broader... View Details
    Keywords: Intellectual Property; Rights; Information Technology; Body of Literature; Foreign Direct Investment; Industry Growth
    Related
    • 22 Jul 2019
    • Book

    How to Be a Digital Platform Leader

    becomes, which lowers the likelihood of a winner-take-all outcome. Lastly, the truly successful firms in a platform world tend to have meaningful supply-side scale economies. Markets with large economies of... View Details
    Keywords: by Martha Lagace
    • 09 Jul 2020
    • Research & Ideas

    It’s Time to Reset Decision-Making in Your Organization

    the full spectrum of possible outcomes and assign probabilities to each. Keep in mind that “possibilities always exist.” Even in the worst situations, there are opportunities and choices to be made. Thinking... View Details
    Keywords: by Boris Groysberg and Sarah Abbott