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  • January 2017
  • Case

Bayer AG: Bidding to Win Merck's OTC Business

By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential... View Details
Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M＆A; Tax Shields; Valuation; Competitive Strategy; Auctions; Bids and Bidding; Germany; United States; United Kingdom
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  • 11 Oct 2010
  • Research & Ideas

It Pays to Hire Women in Countries That Won’t

“Multinationals seemed to be hiring differently in the host market than at home” But it's not a total no-brainer. Many executives at multinational corporations considered hiring Korean women into management... View Details
Keywords: by Carmen Nobel
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie... View Details
Keywords: by Michael C. Jensen
  • 09 Jul 2019
  • News

The Road to Impact

need,” Offensend says. EDC partnered with U.S. VETS to create a marketing strategy to reach out to the 19,000 female veterans in the Southern... View Details
Keywords: Lisa Scanlon Mogolov; Educational Support Services; Educational Services; Ambulatory Health Care Services; Health, Social Assistance
  • 05 May 2010
  • What Do You Think?

Is Denial Endemic to Management?

"denial is avoidable and leads to failure," such as Henry Ford's presumption that consumers would continue to want black autos in the face of evidence that they were... View Details
Keywords: by Jim Heskett
  • July 20, 2016
  • Article

To Increase Sales, Get Customers to Commit a Little at a Time

By: Frank V. Cespedes and David Hoffeld
This article discusses what behavioral research does and does not tell us about factors that aid the "closing" of a sales call. View Details
Keywords: Research; Consumer Behavior; Sales
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  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

as your markets change. In subscription-based businesses like software and many consumer web services, sales activities with high variance and impact early on are about customer acquisition. But as the View Details
Keywords: by Carmen Nobel
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself... View Details
Keywords: by Julia Hanna; Consumer Products
  • September 2019
  • Article

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008

By: Ryan Raffaelli
In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had... View Details
Keywords: Technology Reemergence; Technology Cycles; Cognition And Market Redefinition; Legacy Technology Trajectories; Information Technology; Demand and Consumers; Organizational Change and Adaptation; Identity; Change; Consumer Products Industry; Switzerland
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    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 2010
    • Article

    Has the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development?

    By: Lee Branstetter, C. Fritz Foley and Kamal Saggi
    This article reviews recent research conducted by the authors that finds that intellectual property rights reform increases technology transfers, foreign direct investment inflows, and industrial development. It also places the findings of this work in the broader... View Details
    Keywords: Intellectual Property; Rights; Information Technology; Body of Literature; Foreign Direct Investment; Industry Growth
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    • May 2024
    • Article

    Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis

    By: Bhavani Shanker Uppari, Serguei Netessine, Ioanna Popescu and Rowan P. Clarke
    A significant proportion of the world's population has no access to grid-based electricity and so relies on off-grid lighting solutions. Rechargeable lamp technology is gaining popularity as an alternative off-grid lighting model in developing countries. In this paper,... View Details
    Keywords: Technological Innovation; Developing Countries and Economies; Consumer Behavior; Poverty; Logistics; Business Model; Utilities Industry
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    • Blog

    Eight Steps to Board Success for Female Executives

    history, and then dig deeper to explore the firm’s market position and challenges. As you would in any job interview, you should show that you’ve done your homework and understand the organization. If the... View Details
    • 06 Dec 2019
    • Blog Post

    Moving to the States with My Daughter to Pursue an MBA and Switch Careers

    It was the summer of 2017, and after working at Mars in R&D for eight years, I started to think about the next step for my career. I enjoyed my role as a product innovation manager in the Consumer... View Details
    • 31 May 2023
    • HBS Case

    Why Business Leaders Need to Hear Larry Miller's Story

    served time in prison. While incarcerated, he earned an accounting degree, but after a prospective employer rescinded a job offer, he vowed not to reveal his past. In this video, Gibson discusses why business leaders need View Details
    Keywords: by Jamal Meneide; Consumer Products; Consumer Products
    • 09 Jan 2024
    • In Practice

    Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

    vast database of industry trends, past crowdsourcing challenges, market research, and consumer behavior. Humans will then apply their critical thinking and creativity to these... View Details
    Keywords: by Rachel Layne; Information Technology
    • 17 Sep 2020
    • News

    HBS Goes Back To School

    procedures, introducing everything from directional and spacing decals on the floors to food delivery. “It’s an important service for the school, and our hope is that community members take it as seriously... View Details
    • 29 Nov 2022
    • Research & Ideas

    Is There a Method to Musk’s Madness on Twitter?

    for misleading consumers on how they planned to use their personal information. On Friday Twitter executives who served on a governance board the FTC had ordered into existence left the company, prompting... View Details
    Keywords: by Christina Pazzanese, Harvard Gazette; Technology
    • Research Summary

    Overview

    Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
    Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States
    • 01 Oct 2001
    • Research & Ideas

    How To Make Restructuring Work for Your Company

    8 The Devil Is In The Details The decisions that managers have to make as part of implementing a restructuring plan are often critical to whether the restructuring succeeds or fails. In the language of... View Details
    Keywords: by Stuart C. Gilson