Customer Base - Publications - Faculty & Research

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

Patterson, and book clubs. In nineteenth-century agricultural marketing, farmers transported their crops to market and waited for people to buy them, much as the publishing industry today ships books to stores and waits for customers to... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

Web

Business Solutions for the Poor (Global and Local) - Course Catalog

to 350 words) and one final course paper (600 to 750 words), No Exam Enrollment Limited to 45 students Overview Customers at higher levels of the socioeconomic pyramid are usually served by businesses who synchronize value creation for... View Details

01 Dec 2009
News

Online Entrepreneur

In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details

Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

01 Mar 2007
News

Courting the Poor

A BETTER MOUSETRAP: At a Magazine Luiza virtual showroom, sales staff use computers to help customers make their purchases. Photo COURTESY MAGAZINE LUIZA The inspiration for a new case can strike at any time. For HBS associate professor... View Details

Keywords: Julia Hanna; department stores; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Miscellaneous Store Retailers; Retail Trade

15 Dec 2015
News

Lovepop Woos The Sharks

have for any other investor. We do what we do because we think it’s awesome, we believe in it, and because our customers like it. It's a powerful solution that really makes people happy. Did you have a viewing party? We were going to, but... View Details

01 Jun 2012
News

Alumni Book Briefs

Kubacki (MBA 2000) (Wiley) The authors explain how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science. Based on data from a comprehensive sales... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

25 Aug 2022
News

Action Plan: Fired Up

fundamental purpose that’s meaningful both to customers and employees,” he says. “You strive to be the best version of your customers.” That goal was relatively easy to attain in his previous role as CEO of the trendsetting headphone... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand

29 May 2001
Research & Ideas

How Technological Disruption Changes Everything

with far too many features and software based on proprietary and interdependent architectures. "Microsoft has way overshot what the customer needs," Christensen said. Potential threats: Sun's Java... View Details

Keywords: by Sean Silverthorne; Health

01 Oct 2000
News

Laura Scher of Working Assets

debate each month, about which customers may voice their concern to key decision-makers through free calls and easy-to-send letters. "Thanks to the HBS course Managing in a Competitive Environment, I knew the importance of segmenting the... View Details

Keywords: Marguerite Rigoglioso

02 Nov 2016
What Do You Think?

Are Employees Becoming Job 'Renters' Instead of 'Owners'?

“It may not be possible for every employee (to) value the company as if it were his own. The next best thing is to make the customer the focus of everyone’s work. When customer service is enculturated... View Details

Keywords: by James Heskett

01 Dec 2015
News

Case Study: Bionic Banking

market-beating methodologies are hard to create, and any “proprietary” advantage will be even harder to maintain. Alpha Architect’s success will be based on its secret sauce and not on the serving spoon—even if it is a robo-serving spoon.... View Details

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Departments | Employment

before. help faculty disseminate their knowledge to practitioners. Customer Base Harvard Business School and Harvard University Faculty, Students, Staff, HBS Alumni, Visiting scholars and researchers Culture... View Details

08 Jul 2021
Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

management. “We have decided to start building a product for which there is an urgent need amongst our target customer base as well as a willingness to pay,” said van Poecke. “Needless to say, our... View Details

Keywords: Entrepreneurship; Technology

18 Jul 2018
Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

platform. We merge online with offline data, adding exogenous factors, like the weather, to identify targeting opportunities based on customer behavior." BulkWhiz is now raising Series A funding for three... View Details

30 Oct 2018
News

Paths of Victory

based in Montreal, allows businesses to design and order industrial equipment online through a free, web-based CAD program loaded with hundreds of designs for industrial parts that are then created via 3D printing and shipped to the View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

December 1989 (Revised April 1997)
Case

Destin Brass Products Co.

By: William J. Bruns Jr.

A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details

Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry

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Educators

Purchase

12 Jun 2023
Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

technologies and business models for consumption and production.” Based in Morocco, the OCP Group – one of the world’s leading producers of phosphate-based fertilizers – has been at the forefront of innovations to sustainably grow... View Details

13 Aug 2018
Research & Ideas

Women Heart Patients Have Better Survival Odds with Women Doctors

for Disease Control. In the emergency room as a business, the customer lives or dies. "Here we find that who you are and who is advocating for you, who is treating you, is making a difference" “This is really like a glass... View Details

Keywords: by Rachel Layne; Health

06 May 2002
What Do You Think?

What’s Driving the “New Marketing?”

'Partner' I mean both the customers (who help define the value) as well as the enabling partners (who help in delivering the value)." Perhaps we should be encouraged that the ideas excerpted from Marketing Moves (always at the risk... View Details