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  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

research shows that in the 10 cities with the largest Airbnb market share in the US, the entry of Airbnb resulted in 1.3 percent fewer hotel nights booked and a 1.5 percent loss in hotel revenue. The paper, The Welfare Effects of Peer... View Details
Keywords: by Dina Gerdeman; Travel
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

customers to target, which new customers to acquire, and how to balance resources between promotions and advertising, allocate promotional dollars, and determine the effectiveness of word-of-mouth communications. We asked the researchers... View Details
Keywords: by Sean Silverthorne
  • 18 Sep 2012
  • News

The Architecture of Innovation: The Economics of Creative Organizations

  • December 2008
  • Article

Behavioral Frontiers in Choice Modeling

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details
Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics
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  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

individual. Of course it does. But it also depends on creative thinking as a skill that involves qualities such as the propensity to take risks and to turn a problem on its head to get a new perspective. That can be learned." “Our View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

study was directed by John A. Deighton, the Harold M. Brierley Professor of Business Administration at Harvard Business School. The study's principal investigator was HBS research associate Leora D. Kornfeld. "In a very flat economy,... View Details
Keywords: by Dina Gerdeman; Publishing
  • Web

Great American Business Leaders of the 20th Century - Leadership

connectivity Cloning, stem cell research DVDs Influence: Medium 1900 19 Progressivism The Jungle sparks food and work safety movement Influence: Low 10 1910 19 Sedition Act Prohibition begins Red Scare Race riots Influence: Medium-High 20... View Details
  • August 2019
  • Case

The Allstate Corporation, 2019

By: John R. Wells and Benjamin Weinstock
In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums... View Details
Keywords: Insurance Companies; Strategic Analysis; Strategic Change; Insurance; Strategy; Strategic Planning; Organizational Change and Adaptation; Competitive Strategy; Insurance Industry; North America
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  • 2013
  • Working Paper

Competing Ad Auctions

By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee
We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details
Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition
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  • 12 Apr 2016
  • First Look

April 12, 2016

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse, Meghan, Ayelet Israeli, and Florian... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2024
  • Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
Keywords: by Michael Blanding; Information Technology; Information; Technology

    Strong Brands, Strong Relationships

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details

    • November 1992 (Revised June 1994)
    • Case

    Packaged Products Company: Handy-Pak Introduction

    By: Frank V. Cespedes and Laura Goode
    The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
    Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry
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    • 07 Jun 2010
    • Research & Ideas

    Improving Brand Recognition in TV Ads

    average decreased zapping of 8 to 10 percent. "If the brand is woven into the story line—not too overt, not too in-your-face—it's more likely that the consumer will get used to it and not have the urge to zap," Teixeira reports.... View Details
    Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
    • June 1994 (Revised September 1994)
    • Background Note

    Commercializing Technology: Imaginative Understanding of User Needs

    By: Dorothy A. Leonard
    The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
    Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
    Related
    • 10 Aug 2010
    • First Look

    First Look: August 10

      PublicationsAdverse Selection in Online 'Trust' Certifications and Search Results Author:Benjamin G. Edelman Publication:Electronic Commerce Research and Applications (June 2010) Abstract Widely used online "trust" authorities... View Details
    Keywords: Martha Lagace
    • 02 Feb 2016
    • First Look

    February 2, 2016

    forthcoming Journal of Accounting Research Causal Inference in Accounting Research By: Gow, Ian D., David F. Larcker, and Peter C. Reiss Abstract—This paper examines the approaches accounting View Details
    Keywords: Sean Silverthorne
    • Career Coach

    Jan Pianca

    Jan (MSc, International Management, Bocconi University) is the Educational Programs Assistant Director Europe at the HBS Europe Research Center in Paris. He focuses on European employer outreach to develop and manage the School’s... View Details
    Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
    • 01 Jul 2009
    • Working Paper Summaries

    File-Sharing and Copyright

    Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Entertainment & Recreation
    • 23 Jun 2008
    • Working Paper Summaries

    Using Financial Innovation to Support Savers: From Coercion to Excitement

    Keywords: by Peter Tufano & Daniel Schneider; Financial Services