Consumer Prices - Publications - Faculty & Research

10 Jun 2013
Research & Ideas

How Numbers Talk to People

Zillow created a new feature—immediately copied by competitors—involving selling advertising to agents. It created many more customer contacts than before, and allowed the consumer to contact the agent directly. Zillow also introduced a... View Details

November 23, 2022
Article

The Sinister Logic of Hidden Online Fees

By: Michael Luca

Keywords: Consumer Behavior; E-commerce; Price

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04 Feb 2018
Working Paper Summaries

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

Keywords: by Alexander MacKay, Tatyana Deryugina, and Julian Reif; Utilities

02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

Joel put it, “Though I get the point that their behavior excludes competitors, the consumer would seem to benefit for now. What I wonder is why there is not more aggressive enforcement where the consumer is... View Details

Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details

Keywords: by Peter K. Jacobs

18 Apr 2005
Research & Ideas

Selling Luxury to Everyone

Luxury is the new essential. Consumers know it and retailers are reaping the bounty. At a "Growth Strategies in the Luxury Goods Industry" panel on April 3 at the HBS Retail and Luxury Goods Conference, moderator Nancy F. Koehn... View Details

Keywords: by Julie Jette; Consumer Products

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

However, if you're Fitbit or any of the other tracking and monitoring devices on the market today, you should be very concerned. The Apple Watch claims to render everything in these devices relatively obsolete. For $200 more than the View Details

Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health

23 Sep 2013
Research & Ideas

Status: When and Why It Matters

Consumers pay handsomely for products that are considered the best of the best in their league, whether they are the fastest cars, the fanciest handbags, or the finest wines. But for what, exactly, are they paying a premium? The superior... View Details

Keywords: by Dina Gerdeman

Person Page

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

a new working paper. “We find that routine customers have higher value to the organization, even after controlling for their level of consumption,” Ascarza says. These customers may also tolerate price increases better and even stay loyal... View Details

Keywords: by Rachel Layne; Transportation

Profile

Juan Camargo

save gas money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products

Forthcoming
Article

The Imperfect Intermediation of Money-Like Assets

By: Jeremy C. Stein and Jonathan Wallen

We study supply-and-demand effects in the U.S. Treasury bill market by comparing the returns on T-bills to the administered policy rate on the Federal Reserve’s reverse repurchase (RRP) facility. In spite of the arguably more money-like properties of an investment in... View Details

Keywords: Debt Securities; Demand and Consumers; Price

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21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

brands are on display on every street corner of the world. The very ubiquity that gives them their power makes them vulnerable. Q: What will the results of boycotts be on American premium pricing overseas? A: Some View Details

Keywords: by Sean Silverthorne

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

it is often one of the hardest. Pricing decisions require managers to understand how sensitive consumer demand is to changes in price. This requires constructing and interpreting a demand curve to understand... View Details

Keywords: by Sarah Jane Gilbert

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout View Details

Keywords: by Maggie Starvish; Retail

01 Dec 2007
News

Where Are the Innovators in Health Care?

providers, abetted by legislators and insurance companies, have made it virtually impossible for them to succeed. Unlike any other U.S. industry, consumers do not set prices, yet they provide all the money through taxes for government... View Details

Keywords: Regina E. Herzlinger; Health, Social Assistance; Management

16 Feb 2004
Research & Ideas

Marketing Wine to the World

industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets... View Details

Keywords: by Manda Salls; Consumer Products; Consumer Products; Consumer Products

12 Jul 2004
Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

participants get from price discrimination—even for those firms that currently get the biggest discounts. [ ] Simplified Billing. A fundamental function of pricing is to convey information to View Details

Keywords: by Michael E. Porter; Health

September 1976 (Revised March 1981)
Case

Minolta Camera Co. Ltd.

Management of one of the leading Japanese camera manufacturers is faced with the problem of unauthorized shipments from the low-price markets of Hong Kong and Japan to high-price markets of Europe and North America. Control of distribution, change of prices, model... View Details

Keywords: Globalized Firms and Management; Distribution; Price; Consumer Products Industry; Consumer Products Industry; Japan

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