Publications

Publications

Filter Results: (1,677) Arrow Down
Filter Results: (1,677) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 41 of 1,677 Results →
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

using money to buy time can protect people from the detrimental effects of time pressure on life satisfaction. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52953 Governance Through Shame and Aspiration: Index Creation and Corporate View Details
Keywords: Sean Silverthorne
  • July 2013
  • Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States
Related
  • 31 May 2004
  • Research & Ideas

How Team Leaders Show Support–or Not

published in the February issue of The Leadership Quarterly as "Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support." Amabile, an influential scholar on creativity, conducted the research with... View Details
Keywords: by Martha Lagace
  • April 2010
  • Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details
Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan
Related
  • January 2021 (Revised March 2022)
  • Case

Arçelik: From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Turkey
Related
  • September 2006 (Revised October 2007)
  • Module Note

Platform-Mediated Networks: Definitions and Core Concepts

By: Thomas R. Eisenmann
Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details
Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms
Related
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off... View Details
Keywords: Dina Gerdeman
  • 12 Jan 2016
  • First Look

January 12, 2016

practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of their 1965 book, A Behavioral Theory of Labor Negotiations. Central to their argument are three important... View Details
Keywords: Carmen Nobel

    W. Earl Sasser

    Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

    Keywords: airline; automotive; banking; broadcasting; communications; construction; credit card; education industry; entertainment; fast food; hotels ＆ motels; insurance industry; marketing industry; oil ＆ gas; restaurant; retailing; service industry; sports; tourism; transportation
    • 21 Feb 2023
    • Research & Ideas

    Are Your Employees Passing Up Incentives? Try Promoting the Programs More

    notice and take action, according to the research, published September in Organizational Behavior and Human Decision Processes. The study could provide an incentive of its own for businesses looking to attract and retain talent amid a... View Details
    Keywords: by Scott Van Voorhis
    • 31 May 2011
    • Research & Ideas

    Japan Disaster Shakes Up Supply-Chain Strategies

    Already, some auto parts plants in the United States have had to suspend production because of shortages, and it's likely many more problems will follow, especially in the high-tech sector. Lithium battery production, for one, is likely to slow, resulting in the delay... View Details
    Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics
    • 01 Jun 2015
    • Research & Ideas

    The Surprising Benefits of Oversharing

    engaging in bad behavior even more often than "frequently"— that is, they inferred an extra answer of "very frequently." When the researchers tested this possibility by asking participants to guess how often they... View Details
    Keywords: by Michael Blanding
    • 10 Apr 2018
    • First Look

    First Look at New Research, April 10, 2018

    later and if so, how? The friendship formation of students at a large Canadian university was assessed during their first term. These data were used to predict self-reported health and health behaviors (physical exercise, diet, tobacco,... View Details
    Keywords: Sean Silverthorne
    • 12 Mar 2013
    • First Look

    First Look: March 12

    But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
    Keywords: Sean Silverthorne
    • March 31, 2023
    • Article

    What Is the Optimal Pattern of a Customer Journey?

    By: Julian De Freitas
    Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
    Keywords: Consumer Behavior; Customers; Brands and Branding
    Related
    • 2023
    • Working Paper

    The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

    By: Abhay Aneja, Michael Luca and Oren Reshef
    Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details
    Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry
    Related
    • November 2019
    • Article

    When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

    By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
    When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details
    Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis
    Related
    • December 2009
    • Article

    Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

    By: Felix Oberholzer-Gee and Joel Waldfogel
    Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
    Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
    Related
    • 14 Nov 2017
    • First Look

    New Research and Ideas: November 14, 2017

    October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017... View Details
    Keywords: Carmen Nobel
    • 01 Aug 2017
    • First Look

    First Look at New Research and Ideas, August 1

    Abstract—Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot... View Details
    Keywords: Sean Silverthorne