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Show Results For
- All HBS Web
(989)
- People (1)
- News (177)
- Research (583)
- Events (8)
- Multimedia (3)
- Faculty Publications (371)
- 02 Aug 2021
- Blog Post
ALUMNI WORK TO REVERSE BIAS THROUGH PHILANTHROPY
create opportunities for advancement in the Black community. The ARF supports causes in four categories that are similar to the NCF’s: health and wellness access, community outreach and social justice advocacy, justice system reform, and... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
This is a lesson that actually applies to any consumer category really. I would say with pretty much any product or service that somebody is selling, word-of-mouth is always going to be important. So for the marketers that are out there... View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined—including the following: Death-by-delay: Your enemies push discussion of your idea so far into the... View Details
Keywords: Sean Silverthorne
- 06 Apr 2010
- First Look
First Look: April 6
within pre-existing cognitive categories and therefore do not benefit from a pre-existing understanding or identity of an industry. Given the importance of identity, it is critical that we understand how the identity of a new industry is... View Details
Keywords: Martha Lagace
- 19 Dec 2024
- News
The Musts of 2024
life into three categories of days: rest days, buffer days, and focus days. And my week has changed dramatically, because I've now agreed that I'm going to have three rest days a week. So Wednesday, Saturday, and Sunday—completely no... View Details
- 01 Jun 1997
- News
Blockbuster Deals
heavily in employees and the other focuses mainly on shareholders or customers," Paine says. A secondary category of ethical issues, she notes, involves questions arising from the actual M&A; transaction. "Some really vexing issues... View Details
Keywords: Garry Emmons and Nancy O. Perry
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
urban district has cracked the code about how to spread excellence across its entire system. We asked our nine districts what their biggest barriers were in achieving excellence at scale, and they described five categories of management... View Details
- 30 Aug 2011
- First Look
First Look: August 30
Powerbrands and high growth categories and to nurture the Powerbrands with innovation and roll them out globally. The Powerbrands had steady double digit growth year over year, attracted a devoted customer base, and typically grabbed high... View Details
Keywords: Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
of declining, she must decide whether to continue her focus on the alarm clock category or to branch out into new categories. If the former, the question is which segments to pursue and what features to develop, and, if the latter, the... View Details
Keywords: Sean Silverthorne
- 01 Aug 2005
- Research & Ideas
How to Choose the Best Deal
presents special strategic and tactical challenges. (See the sidebar "Linked Negotiations" for descriptions of three categories of such talks.) This article focuses on "birds in the bush"—situations in which, like Jim,... View Details
Keywords: by Michael Wheeler
- Web
Online Creating Brand Value Course | HBS Online
choices into two different categories Get social by collaborating and networking with a global community of peers before, during, and after the course. Learners who successfully complete an HBS Online program are added to the HBS Online... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple products during a season and investigate a new reason why frequent assortment rotations can be valuable to a retailer.... View Details
Keywords: Dina Gerdeman
- 07 Apr 2009
- First Look
First Look: April 7, 2009
evaluation. A set of four experiments with different product categories confirms this prediction. In addition, we show that the amount of product information available to consumers and expectations about product composition play important... View Details
Keywords: Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft, Lipton, ConAgra and Campbell's all... View Details
Keywords: Martha Lagace
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
they were back to doing visits in person and are much happier with the results." Several CEOs mentioned the salesforce as a category especially affected. “Sales were sharply down” because of the pandemic, and some salespeople faced... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
between the goals of academia and the goals of a corporation in utilizing neuroscience. For Karmarkar, her work falls into the category of decision neuroscience, which is the study of what our brains do as we make choices. She harbors no... View Details
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
up the child of immigrants with language school on weekends, or it meant foreign tourist, in town for a few years for a job or degree. As someone who was raised in Hong Kong, but has enjoyed over ten years in the US, where did I belong? Certain View Details
- 17 Mar 2015
- First Look
First Look: March 17
even rational in making funding decisions. Drawing on a panel of national experts and comprehensive data from the largest crowdfunding site, we examine funding decisions for proposed theater projects, a category where expert and crowd... View Details
Keywords: Sean Silverthorne
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
this category has lower performance along traditional metrics but offers new benefits around convenience, customization, and simplicity that fit squarely with a customer's behavior patterns and priorities. The business model supports... View Details
- Web
Business and Climate Change Course | HBS Online
silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating and networking with a global community of peers before, during, and after... View Details