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  • 01 Dec 2014
  • News

Alumni and Faculty Books for December 2014

(Clerisy Press) The author’s message: the single unifying and fortifying element across all categories of business is people. By understanding their points of view, needs, and ideals, managers can learn to succeed along with them in a... View Details
  • 30 Jan 2018
  • First Look

January 30, 2018

category during a selling season. Namely, by distributing its seasonal catalog of products over multiple assortments rotated throughout the season—as opposed to selling all products in a single assortment—the retailer effectively conceals... View Details
Keywords: Sean Silverthorne
  • Web

Leadership, Ethics, and Corporate Accountability Course | HBS Online

leadership framework. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers... View Details
  • 17 Jul 2012
  • First Look

First Look: July 17

identified and classified in terms of specifying, allocating, and utilizing capacity. The first two categories reflect challenges faced by infrastructure providers; the last category, challenges faced by airlines. Building Effective... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

referred to this category as "treasure hunt" SKUs. Offers an opportunity to examine a company's business model, particularly since DG has been so successful competing with Wal-Mart where so many other retailers have not. While... View Details
Keywords: Martha Lagace
  • Web

Class Profile | MBA

select more than one race and/or ethnicity. The racial and ethnic categories listed here reflect those included in our application process, per federal guidelines. *US race / ethnicity enrollment shown as a percent of US citizens and... View Details
  • 18 Apr 2022
  • News

Book Smart

demand was super clear.” Within months, Worldreader’s app launched, offering access to thousands of books from around the world, allowing students not only to read for pleasure but also to explore categories like human health and career... View Details
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Schorderet, debating how the company can defend and grow its position in Saudi Arabia while also finding new sources of future growth (e.g., bringing its production model to new markets with fragmented dairy sectors or entering new product View Details
Keywords: Dina Gerdeman
  • 24 May 2011
  • First Look

First Look: May 24

1839 and 1939. We find large effects of the prizes on competitive entry and the quality of contemporaneous patents, especially when prize categories were set by a strict rotation scheme, thereby mitigating the potentially confounding... View Details
Keywords: Sean Silverthorne
  • 22 Mar 2011
  • First Look

First Look: March 22

company's first product, QuietRock, originated the soundproofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the rapidly developing green building markets.... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2000
  • News

Getting the Message

of surprises. DoubleClick's Salzman likes to tell a story that illustrates how difficult it is to predict what will happen next. Two years ago in a meeting about the Internet as a medium for advertising, he told his colleagues that the Web "makes an enormous amount of... View Details
Keywords: Susan Young
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

we find that gentrification, as measured by changes in the educational, age, and racial composition within a zip code, is strongly associated with increases in the numbers of grocery stores, cafes, restaurants, and bars, with little evidence of crowd-out of other View Details
Keywords: Dina Gerdeman
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

of 9,360 U.S. cities found that air pollution predicted six different categories of crime; these analyses accounted for a comprehensive set of control variables (e.g., city and year fixed effects, population, law enforcement) and survived... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

rhetoric and symbolic activities in the process of creating new markets. This study analyzes how entrepreneurial firms use these cultural strategies to position themselves in a nascent market category they are creating. Using an inductive... View Details
Keywords: Sean Silverthorne
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

favor, says David J. Reibstein, a professor of marketing at the Wharton School, Philadelphia. By building primary demand—demand for a category of offerings, in addition to demand for a particular brand—Starbucks has given the entire... View Details
Keywords: by David Stauffer
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

erroneously identified as the common thread of a firm's business. In reality, a given type of customer will frequently have a range of unrelated product missions or needs."16 Thus, for a firm to maintain its strategic focus, Ansoff suggested certain View Details
Keywords: by Pankaj Ghemawat
  • 30 Aug 2011
  • First Look

First Look: August 30

Powerbrands and high growth categories and to nurture the Powerbrands with innovation and roll them out globally. The Powerbrands had steady double digit growth year over year, attracted a devoted customer base, and typically grabbed high... View Details
Keywords: Sean Silverthorne
  • 05 Jul 2011
  • First Look

First Look: July 5

of declining, she must decide whether to continue her focus on the alarm clock category or to branch out into new categories. If the former, the question is which segments to pursue and what features to develop, and, if the latter, the... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2005
  • Research & Ideas

How to Choose the Best Deal

presents special strategic and tactical challenges. (See the sidebar "Linked Negotiations" for descriptions of three categories of such talks.) This article focuses on "birds in the bush"—situations in which, like Jim,... View Details
Keywords: by Michael Wheeler
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple products during a season and investigate a new reason why frequent assortment rotations can be valuable to a retailer.... View Details
Keywords: Dina Gerdeman