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- 23 Dec 2013
- Research & Ideas
Just How Independent are ‘Independent’ Directors?
factor by noting connections such as directors who come from the same city or attended the same school. But that fails to capture the richness of social relations that transcend such formal connections. Researchers found that the social... View Details
Keywords: by Michael Blanding
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
value. This work focuses on gaining the "permission" of customers to sell to them, customer retention and loyalty, the capture of lifetime value, and marketing expenditures as investments. Everything happens faster. And, among... View Details
Keywords: by James Heskett
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
latest, fastest microprocessor. Politicians, like marketers, understand the importance of the venturesome consumer. President Obama's campaign slogan, "Change we can believe in," captures perfectly the spirit of the venturesome... View Details
Keywords: by John Quelch
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
and when they buy). "Without capturing what is going on inside customers' minds and hearts, and integrating that information with the factual external experiences, the picture is incomplete," says Doug Grisaffe, chief research... View Details
Keywords: by Jean Ayers
- 23 May 2011
- Research & Ideas
Corporate Sustainability Reporting: It’s Effective
sample of 42 others that didn't. The researchers focused on several measures that capture socially responsible management practices including the social responsibility of business leaders, sustainable development, employee training,... View Details
Keywords: by Michael Blanding
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
wireless window, the service would capture real-time, location-specific information about the user's interests and priorities. Imagine a young consumer named Tommy, a high school senior in Chicago. He's riding his skateboard through... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 07 Dec 2009
- Research & Ideas
Government’s Positive Role in Kick-Starting Entrepreneurship
bureaucracy can be wildly at odds with what entrepreneurs and their backers really need. Economists have also focused on a second problem, delineated in the theory of regulatory capture. These writings suggest that private- and public-sector entities will organize to... View Details
- 18 Sep 2013
- Research & Ideas
Unspoken Cues: Encouraging Morals Without Mandates
or wrong. (An increasing interest in behavioral approaches to morality in US social sciences underlines such an individual view of morality.) In my mind, the counter-intuitive pairing of terms evoking individuality and scale captures the... View Details
- 08 Nov 2011
- First Look
First Look: Nov. 8
gain equal to between 0.6% and 1.5% of aggregate annual consumption, and it captures more than 60% of the gain from reform to the dynamic optimal policy. The gains are due to substantial increases in both efficiency and equity. When age... View Details
Keywords: Sean Silverthorne
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
de-coupling mechanism could allow firms to capture the benefits of being motivated by the threat to their core business, without being bound by its rigidity-producing effects. By separating those who were running the business from the... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
address exactly this question. We create a model which captures these "indirect network effects" where more buyers potentially attract more sellers and vice versa. Q: How do "free" customers like the buyer noted... View Details
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
disallow photography or recordings. The strategy has superficial appeal: It protects employees and other customers who often don’t want to be captured for posterity. And if such a policy even slightly reduces the likelihood of a... View Details
- 03 Dec 2015
- Op-Ed
How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It
Leaders from some 150 nations have convened in Paris this week for the COP21 conference with a singular goal: to fight the global threat of climate change. Each of them have brought to Paris their own national plan for reducing greenhouse gas emissions that drive... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
supply of VC money and told you to start a viable social network, what would it look like? What would it do differently? SG: I wouldn't build a social network for the masses because I think that space is difficult to capture given... View Details
- 07 Apr 2014
- Research & Ideas
Negotiation and All That Jazz
certainly expand the pie, but they'll capture the lion's share." But always taking a hardline stance also can backfire, he says. "That approach often tramples creative problem-solving." Wheeler says that master negotiators don't shackle... View Details
Keywords: by Michael Blanding
- 25 Jan 2012
- Research & Ideas
A Few Firms Have Outsized Influence in D.C.
corporations that are consistently influencing government policy on a whole host of issues—some of which may be important to them, and some of which may be tangential. "This is a situation where we can appreciate how things like regulatory View Details
Keywords: by Michael Blanding
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
efficiency. If you're Ford or Toyota, for example, you have to compete in the world market to capture the minimum efficient scale." The second requirement, often in conflict with the first, is a sensitivity and responsiveness to... View Details
Keywords: by Julia Hanna
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
with their predicament. They consult their friends and neighbors more than ever. Advertising that captures these mood shifts is more effective. Thus, in Kansas, billboards use the first person to proclaim "I trust Intrust."... View Details
- 08 Oct 2021
- Research & Ideas
How Newspaper Closures Open the Door to Corporate Crime
research shows. The results also suggest that when firms felt they could get away with something, they went big, Heese explains. The severity of the violations companies committed after newspapers vanished was more alarming than the increased volume, he says. And,... View Details
Keywords: by Avery Forman
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
they do on 50 million viewers. So FIFA drives up the value of those eyeballs by selling exclusive broadcasting rights to only one broadcaster per country rather than splintering attention among multiple outlets. In Brazil for example, the broadcaster has always been TV... View Details