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Show Results For
- All HBS Web
(1,361)
- People (1)
- News (520)
- Research (685)
- Events (3)
- Multimedia (27)
- Faculty Publications (410)
- Web
Conservative Club | MBA
serves as a forum for the exchange of political ideas and values, and to foster a sense of community among HBS students who share conservative political views. Annual Events Speaker Series Club Social Events Debate Parties Campaign... View Details
Gordon M. Bethune
When Bethune took over Continental, the company was nearly out of cash, there was conflict between employees and management, and the airline ranked last in customer satisfaction. Bethune initiated a market research campaign to determine... View Details
Keywords: Transportation
- 01 Mar 2017
- News
Nurturing Emerging Scholars and Leaders
Mary Sauer and Bob Doris (MBA 1977/JD 1978) HBS’s focus on innovation connected Bob Doris (MBA 1977/JD 1978) and Mary Sauer more deeply with the School. “We are very impressed with the work HBS is doing to foster a startup culture at the School and across Harvard,”... View Details
- 01 Apr 2024
- News
Generosity Multiplied
match fund for Save the Children, then that charity also has to get another supporter to match the £10,000. So when the campaign goes live, there’s £20,000 in the pot to match public donations. Hopefully they’ll raise the full amount, for... View Details
- 25 May 2016
- News
A Focus on Sustainability
Carl Ferenbach (MBA 1972) Carl Ferenbach (MBA 1972), who enjoyed a remarkably successful career in the investment business, has spent much of the last decade focused on his passion for the environment. Channeling his energy, intelligence, and philanthropic dollars into... View Details
- 01 Mar 2016
- News
Expressions of Support
“We believe in HBS’s ability to prepare leaders to meet the challenges facing business and society today.” Ashley Garrett and Alan K. “AJ” Jones (both MBA 1987), HBS Fund Chairs Alumni and friends who give to the HBS Fund for Leadership and Innovation advance the... View Details
- 25 Jun 2014
- News
An International Perspective
“I’ve been involved in international business ventures my entire career,” says Andrew L. Waite (MBA 1993), a generous supporter of global research at HBS. After majoring in civil engineering at England’s Loughborough University of Technology and earning a master’s... View Details
- 01 Sep 2004
- News
Salter New Head of External Relations
In his new role as senior associate dean for External Relations, Professor Malcolm S. (“Mal”) Salter is ready and eager to shift his focus from the classroom to the global community of 65,000 HBS alumni. “The alumni community is an incredibly valuable asset for the... View Details
- September 2001 (Revised June 2004)
- Case
Cafe de Colombia
By: Rohit Deshpande and Alexandra de Royere
Discusses sustaining brand equity after a highly successful commodity-product branding ad campaign. View Details
Keywords: Globalization; Brands and Branding; Advertising Campaigns; Product; Goods and Commodities; Colombia
Deshpande, Rohit, and Alexandra de Royere. "Cafe de Colombia." Harvard Business School Case 502-024, September 2001. (Revised June 2004.)
- 01 Jun 2016
- News
A Roundabout Path
To achieve his vision of becoming a clean-energy entrepreneur, PhD biologist Jonathan Friedlander (MBA 2017) left Paris for HBS to understand best business practices. But he would have struggled to obtain an MBA without the support that a fellowship provided him.... View Details
- 01 Dec 2012
- News
The Key to Innovation: Flexible Funding
Kaplan As we look to the future, it is clear that the leading MBA programs will be very different 25 years from now. The role of MBA education is changing, and HBS needs to be increasingly nimble and innovative in order to remain the leader in management education and... View Details
Keywords: Robert Steven Kaplan
- Web
Research Links | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
needs, design new products to solve customer problems, and motivate purchase through attractive pricing and heavy advertising, with the occasional dose of built-in obsolescence. An example is Intel's remarkably effective pull advertising View Details
Keywords: by John Quelch
- 26 Mar 2015
- News
Improving the environment through green spaces and commercial buildings
incredibly underrated place in terms of its built environment,” he says. “There’s a lot of phenomenal civic and cultural and event spaces and beautiful landscapes that outsiders just aren’t aware of.” The Partnership has just finished a $53 million capital View Details
- 01 Dec 2011
- News
The Personal Touch
Class of 1984 and beyond. Alex Timken (MBA ’96) Alex Timken has led all three Class of 1996 Reunion Campaigns, including its recently completed 15th Reunion record-breaker. That campaign raised more than $3 million, with Timken’s Section... View Details
Keywords: reunion
- April 2011
- Teaching Note
Neck & Neck: Leveraging the Club Neck Information (TN)
Teaching Note for 111112. View Details
- 01 Sep 2020
- News
Action Plan: Finding Fluency
trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that consumers have right now... View Details
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 08 May 2006
- Lessons from the Classroom
Writing the Case for Public School Reform
Campaign for Human Capital at the School District of Philadelphia" examines one district's innovative approach to recruiting and retaining qualified teachers; "Reinventing Human Resources at the School District of... View Details