Publications

1992
Chapter

Information and Search in the Creation of New Ventures: The Case of the 128 Venture Group

By: N. Nohria

Keywords: Business Startups; Information

12 Oct 1999
Research & Ideas

How to Write a Great Business Plan

Every seasoned investor knows that detailed financial projections for a new company are an act of imagination. Nevertheless, most business plans pour far too much ink on the numbers—and far too little on the information that really... View Details

Keywords: Re: William A. Sahlman

April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

21 Nov 2019
Blog Post

The Power of Business in the Energy Transition

How do countries and companies work to achieve their carbon reduction goals? Is a Green New Deal necessary to transform the United States economy? These were just a few of the questions driving discussions at the 16th annual Symposium hosted by the Energy &... View Details

Keywords: Manufacturing; Energy / Cleantech

31 Jul 2017
HBS Case

It’s Hard to Fix the Family Business Without Offending the Family

Transitioning to next-generation leadership in a family-run restaurant business is a tricky recipe. Credit: ansonmiao Harvard Business School case studies are often set in large corporations, where the wide... View Details

Keywords: by Julia Hanna; Food & Beverage

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

corporations to local projects, the WDC would create profitable endeavors in order to reduce poverty permanently and irreversibly. As Harvard Business School Professor Ray Goldberg has pointed out, such View Details

Keywords: by George C. Lodge

March 2022
Supplement

Winning Business at Russell Reynolds (B)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

Web

MBA Experience | Social Enterprise | Harvard Business School

building, and funding supports students in exploring social entrepreneurship and alumni to be successful in the early stages of launching their ventures. New Venture Competition Blog MediSimplify: Bridging the Gap in Healthcare... View Details

February 2022 (Revised January 2024)
Supplement

Winning Business at Russell Reynolds (C)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details

Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

makers or B2B service businesses, which is a growing segment. “Decisions we make over the next several years will influence large parts of our financial services systems.” Only a relatively tiny number of US small businesses are the... View Details

Keywords: by Martha Lagace; Banking; Financial Services

June 2016
Teaching Note

HubSpot: Lower Churn through Greater CHI

By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh

HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the... View Details

Keywords: CRM; Customer Acquisition; Customer Retention; Churn Management; SaaS Business Models; Customer Lifetime Value; Venture Capital; Startup; Software; Monitoring And Control; Marketing; Customer Relationship Management; Marketing Strategy; Accounting; Technology Industry; United States

October 2004 (Revised November 2004)
Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb

Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details

Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

October 2000
Case

Francisco de Narvaez at Tia: Selling the Family Business

By: Linda A. Hill and Kristin Doughty

In January 1999, Francisco de Narvaez sold Tia, his family's retail business in Argentina. De Narvaez reflects on the decision to sell and the selling process. View Details

Keywords: Family Business; Business Exit or Shutdown; Decisions; Argentina

June 2014
Case

Riverview Law: Applying Business Sense to the Legal Market

By: Heidi K. Gardner and Silvia Hodges Silverstein

Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients... View Details

Keywords: Strategy; Professional Services; Disruptive Innovation; Law Firms; Client Service; Culture; Recruiting; Management; Professional Services Firms; Business Model; Legal Services Industry; United Kingdom; United States

March 19, 2015
Article

Dealing with the Unique Work-Life Challenges of Family Businesses

By: Josh Baron and Rob Lachenauer

Maintaining a work-life balance in family businesses can be challenging. The extremes of being "all in" or "all out" are unproductive. The article highlights the importance of setting boundaries, separating family time from work time, using effective communication,... View Details

Keywords: Family Business; Work-Life Balance

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