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  • September 2018 (Revised December 2019)
  • Case

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick
An Israeli startup founded in 2014, Zebra Medical Vision developed algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making... View Details
Keywords: Radiology; Machine Learning; X-ray; CT Scan; Medical Technology; Probability; FDA 510(k); Diagnosis; Business Startups; Health Care and Treatment; Information Technology; Applications and Software; Competitive Strategy; Product Development; Commercialization; Decision Choices and Conditions; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Israel
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  • 01 Oct 2019
  • News

Today’s venture capitalists owe something to 19th-century whalers

    Pietro Satriano

    Pietro Satriano is a Senior Lecturer at Harvard Business School.  He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada.  Pietro advises a number of food-tech startups and acts... View Details

    • December 2012 (Revised October 2022)
    • Case

    Plastiq

    By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
    The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details
    Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems
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    • December 2020
    • Supplement

    VIA Science (B)

    By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
    Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details
    Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan
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    • December 2020
    • Case

    VIA Science (A)

    By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
    Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details
    Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; Markets; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan
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    • January 2022
    • Case

    Somatus: Value-Based Kidney Care (A)

    By: Ariel D. Stern, Robert S. Huckman and Sarah Mehta
    When Dr. Ikenna Okezie founded Somatus, a value-based kidney care provider, his goal had been nothing short of transforming kidney care delivery in the United States. Rather than relying on dialysis, a costly and intensive treatment for late-stage kidney disease, the... View Details
    Keywords: Business Startups; Disruption; Entrepreneurship; Health; Health Care and Treatment; Health Disorders; Medical Specialties; Innovation and Invention; Disruptive Innovation; Management; Strategy; Business Strategy; Value; Value Creation; Health Industry; United States; Virginia
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    • February 2024 (Revised February 2025)
    • Case

    Financing Matillion's Scaleup (A)

    By: Raymond Kluender, Emanuele Colonnelli and Ramana Nanda
    In 2019, Matthew Scullion, founder and CEO of U.K. startup Matillion, faced a decision about which term sheet to accept for the lead investor in his company’s $35 million Series C financing round. Would the connections and opportunities offered by Silicon Valley-based... View Details
    Keywords: Entrepreneurship; Negotiation; Ownership; Business Startups; Decisions; Venture Capital; Financing and Loans; Valuation; Information Technology Industry; United Kingdom
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    • 2024
    • Book

    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    By: Steve Kaczynski and Scott Duke Kominers
    We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

    NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
    Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Communications Industry; Computer Industry; Consumer Products Industry; Fashion Industry; Information Technology Industry; Media and Broadcasting Industry; Technology Industry; Web Services Industry
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      Alan D. MacCormack

      Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

      Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry
      • December 2018
      • Case

      Choosy

      By: Jeffrey J. Bussgang and Julia Kelley
      Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details
      Keywords: Artificial Intelligence; Algorithms; Machine Learning; Neural Networks; Instagram; Influencer; Fast Fashion; Design; Customer Satisfaction; Customer Focus and Relationships; Decision Making; Cost vs Benefits; Innovation and Invention; Brands and Branding; Product Positioning; Demand and Consumers; Supply Chain; Production; Logistics; Business Model; Expansion; Internet and the Web; Mobile and Wireless Technology; Digital Platforms; Social Media; Technology Industry; Fashion Industry; North and Central America; United States; New York (state, US); New York (city, NY)
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      • TeachingInterests

      Field Course: Social Innovation Lab

      This course provides students an opportunity to address a social enterprise topic with the discipline of business tools and techniques. Students will work in teams, choosing among three types of projects: a) developing a business plan for your own social enterprise;... View Details

      • January 2017
      • Case

      Flatiron School

      By: Thomas Eisenmann and Halah AlQahtani
      In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift... View Details
      Keywords: Scaling Start-ups; Growth Strategy; Entrepreneurship; Distribution Channels; Growth and Development Strategy; Internet and the Web; Business Startups; Diversification; Expansion; Education Industry; United States
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      • 02 Feb 2016
      • First Look

      February 2, 2016

      https://cb.hbsp.harvard.edu/cbmp/product/716035-PDF-ENG Harvard Business School Case 816-015 Rubicon Global The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry.... View Details
      Keywords: Sean Silverthorne
      • November 2014
      • Case

      BRAC in 2014

      By: Tarun Khanna, Rachna Tahilyani, Reeti Roy and Aldo Sesia
      In the early 1970s BRAC was a startup nongovernmental organization (NGO) working in Bangladesh. By 2014, it was the world's largest NGO. It had a strong presence in Bangladesh and had begun to deliver social development programs in nine other countries. Its founder and... View Details
      Keywords: BRAC; Bangladesh; NGO; Strategy; Business Model; Business Organization; Social Entrepreneurship; Innovation and Management; Growth and Development Strategy; Social Enterprise; Social Issues; Poverty; Bangladesh
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      • September 2021 (Revised February 2023)
      • Case

      Harambe: Mobilizing Capital in Africa

      By: Anywhere (Siko) Sikochi, Dilyana Karadzhova Botha and Francesco Tronci
      Harambe was a non-profit organization whose mission was to build an ecosystem to identify promising young African entrepreneurs and provide them access to training, markets, capital, and support networks. From 2007 to 2021, Harambe had grown to a network of 367... View Details
      Keywords: Entrepreneurship; Nonprofit Organizations; Business Model; Strategy; Organizational Structure; Business Startups; Capital; Venture Capital; Social and Collaborative Networks; Networks; Developing Countries and Economies; Emerging Markets; Africa; South Africa
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      • June 2024 (Revised September 2024)
      • Case

      Driving Scale with Otto

      By: Rebecca Karp, David Allen and Annelena Lobb
      This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales... View Details
      Keywords: Artificial Intelligence; Natural Language Processing; B2B; B2B Innovation; Scaling; Scaling Tech Ventures; Business Startups; AI and Machine Learning; Finance; Sales; Business Strategy; Growth and Development Strategy; Entrepreneurship; Information Technology Industry; United States; Cambridge; New York (city, NY); Spain
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      • August 2020 (Revised August 2023)
      • Case

      Nubank: Democratizing Financial Services

      By: Michael Chu, Carla Larangeira and Pedro Levindo
      Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details
      Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico
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      • 28 Jun 2016
      • First Look

      June 28, 2016

      businesses. The strategy literature uses real option theory to explain the transition to scale, but does not consider the complex relationships between corporate ventures and their parent organizations. By comparing six longitudinal cases of large firms’ new View Details
      Keywords: Sean Silverthorne
      • January 2025
      • Teaching Note

      Vytal: Packaging-as-a-Service

      By: George Serafeim, Michael W. Toffel and Stacy Straaberg
      Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
      Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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