Brands and Branding - Publications - Faculty & Research

27 Mar 2019
News

Life Is a Startup

the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details

22 Aug 2019
News

Catalyzing Africa’s Tech Sector

Because global brands begin to create access to global income. And three, because they work with Andela and our model is distributed, they live View Details

01 Dec 2003
News

Business Answers the Call

Quaker Oats in brand management. Her interest piqued, she changed industries, went to work for superintendents in Washington, D.C., and Philadelphia, and then returned to... View Details

Keywords: Garry Emmons; Educational Support Services; Educational Services

01 Jun 2020
News

Effective Communication in the Age of Zoom

The similarity is about the need to make great first impressions, to really stand out in a crowded marketplace and figure out a way to find a personal brand and create that... View Details

Keywords: Zoom

26 Feb 2020
News

Phoenix Rising

eight floors up, both for the Acropolis views and for a less buttoned-up vibe. As the November afternoon wears on and daylight fades, the buzz in the lounge heats up. Tea service yields to bar service, View Details

Keywords: Jen McFarland Flint

22 Nov 2017
News

How to Build a Winning Culture on a Losing Team

everybody has their own ways to cope, but by time I pull into my driveway I'm happy and ready to go. What we've done differently in this office—because we've had some pretty historic losings. I'm gonna say office. I'm sitting in Camden,... View Details

18 Aug 2021
News

Alumni on the Black Lives Matter Movement

to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global View Details

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the... View Details

Keywords: Walt Disney Studios

01 Sep 2022
News

Your Family, Your Work, Your Way

Maybe, you know, those days that you’re late getting home from work, when you are in person, maybe there’s a neighbor who also has kids who you could rely on to keep an eye that your kids get off the school bus and home safely. Or maybe... View Details

Publications