Brands And Branding - Publications - Faculty & Research

18 Aug 2021
News

Alumni on the Black Lives Matter Movement

to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global View Details

16 Sep 2015
News

Built for Speed

working on the exact same concept for years. “Multiple patents had been filed,” says Nolan. And after the Nest launch in 2011, they had to watch as the now-ubiquitous brand somehow got people excited about... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

01 Apr 1997
News

Facing the Music

assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage... View Details

Keywords: Marguerite Rigoglioso

01 Sep 2022
News

Your Family, Your Work, Your Way

Maybe, you know, those days that you’re late getting home from work, when you are in person, maybe there’s a neighbor who also has kids who you could rely on to keep an eye that your kids get off the school bus and home safely. Or maybe... View Details

12 Dec 2018
News

Lesson Plan

Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence.... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

27 Mar 2019
News

Life Is a Startup

the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

testing and social distancing, plus the ongoing risks and progression of the hotspots,” says Streetman. Users can drill into case and fatality trajectories, track local... View Details

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the... View Details

Keywords: Walt Disney Studios

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