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Show Results For
- All HBS Web
(958)
- People (4)
- News (193)
- Research (655)
- Events (1)
- Multimedia (3)
- Faculty Publications (314)
- 08 May 2007
- First Look
First Look: May 8, 2007
fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But... View Details
Keywords: Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
frontier technology and therefore do not need to attract foreign investment to innovate, so domestic saving does not matter for growth. A cross-country regression shows that lagged savings is positively associated with productivity growth... View Details
Keywords: Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
proposals, and quality evaluations for more than 12,000 evaluator-proposal pairs. The analysis shows that solicitations offering a personal reward for top submissions boost participation rates without affecting submission quality. We show that this is due to workers... View Details
Keywords: Dina Gerdeman
- 16 Jul 2013
- News
Embracing Chaos
where he lives with his wife. "We've created a platform so that if you want to make a difference, there's a place for you to come in, meet like-minded people, and have resources and a brand so you can go out and have an impact in the... View Details
- 04 Jun 2013
- First Look
First Look: June 4
acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879 2006 Journal of Economic Behavior... View Details
Keywords: Sean Silverthorne
- Web
Departments | Employment
accomplish our goals and juggle many activities at once. Attributes of Successful Staff Members Flexibility Ability to multi-task and appropriately prioritize Eagerness to learn Customer Orientation Good communication skills Ability to work collaboratively in teams A... View Details
- 16 Sep 2022
- Blog Post
Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design
own R&D,” Shelly said. “It’s a way to create good designs and it feeds into our algorithm.” A case in point: Harvard i-Lab Brand Experience & Creative Director Adrian Gill approached Shelly to create some new products with... View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to... View Details
Keywords: Dina Gerdeman
- 03 Nov 2009
- First Look
First Look: Nov. 3
ethicality of the perpetrator of an unethical action. Our studies show that people judge behavior as more unethical when (1) identifiable versus unidentifiable victims are involved and (2) the behavior leads to a negative rather than a View Details
Keywords: Martha Lagace
- 01 Jun 2013
- News
Five Bright Ideas
compensation in return for allowing marketing programs through school websites and on campus, including on-premise signage, naming rights, and branded items. Colorado-based EFP, founded in 2010 by Brad Greenwald (MBA 1990), now its... View Details
- 06 Dec 2021
- Research & Ideas
The Popular Stock Metric That Can Lead Investors Astray
find out how accurately this ratio predicted a stock’s returns, the authors gathered data from Standard & Poor’s Compustat and The Center for Research in Security Prices, or CRSP, and mutual fund holdings from Thomson Reuters S12. They then examined stocks with... View Details
Keywords: by Rachel Layne
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
your business model and your industry, your company will have a big impact. That will positively affect your future profitability through brand building, cost savings, and employee engagement, which then... View Details
Keywords: Re: George Serafeim
- 08 Sep 2016
- News
How We Make It Work
delivery app Dolly, and Peter is creative and brand director at PitchBook, which he likens to a “Bloomberg for the private capital markets.” Peter Escher reads to Josh while Diane Escher tackles toothbrushing duty as part of the bedtime... View Details
- 21 Jun 2011
- First Look
First Look: June 21
by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a... View Details
Keywords: Sean Silverthorne
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
(such as failing health, fears of growing older, and grieving lost loved ones) and shares positive ways to meet your financial needs. And “Fresh Maps,” complete with advice from a range of role models, provides insights for changing... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong... View Details
Keywords: Sean Silverthorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
we posit that cost transparency, insofar as it represents an act of intimate disclosure, fosters trust. In turn, this heightened trust enhances consumers’ willingness to purchase from that firm. This account was supported in four studies,... View Details
Keywords: Dina Gerdeman
- 31 Mar 2009
- First Look
First Look: March 31, 2009
creditors for quality reporting. In contrast, the "opportunistic behavior" hypothesis posits that public equity firms, because their managers have a greater incentive to manage earnings, have lower earnings quality than their... View Details
Keywords: Martha Lagace
- May 2022
- Supplement
Maestro Pizza (B): The Competition Awakens
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.