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  • November 1990 (Revised December 1992)
  • Case

SeaChick: Entrepreneurship in Aquaculture

By: Ray A. Goldberg
Keywords: Corporate Entrepreneurship; Food and Beverage Industry
Related
  • October 1990 (Revised August 1991)
  • Case

Peanut Butter Fantasies

By: Amar Bhide and Myra M. Hart
Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company. View Details
Keywords: Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry
Related
  • October 1990 (Revised May 1991)
  • Case

McConnell Salmon

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Related
  • October 1990 (Revised June 1991)
  • Case

SugarPol

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Related
  • September 1990 (Revised November 1990)
  • Case

DNAP: Looking to the Nineties

By: Ray A. Goldberg
Keywords: Marketing; Product Positioning; Food and Beverage Industry; Food and Beverage Industry
Related
  • September 1990 (Revised May 1991)
  • Case

George A. Hormel & Co.

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Related
  • August 1990
  • Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser
Keywords: Advertising; Media; Strategy; Food and Beverage Industry
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  • July 1990
  • Case

Food Science Corp. (FSC)--Cholesterol Extraction and Other Technology Applied to Health Hazards in the Food Chain

By: Ray A. Goldberg
Keywords: Food; Health Care and Treatment; Science; Food and Beverage Industry; Food and Beverage Industry
Related
  • June 1990 (Revised June 2004)
  • Teaching Note

Nestle Alimentana S.A. -- Infant Formula (Abridged) TN

By: James E. Austin and Tomas Otto Kohn
Teaching Note for (9-590-070). View Details
Keywords: Nutrition; Food and Beverage Industry
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  • June 1990
  • Supplement

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble. View Details
Keywords: Product Launch; Food and Beverage Industry
Related
  • June 1990 (Revised September 1992)
  • Teaching Note

Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note

By: Lynda M. Applegate
Teaching Note for (9-187-123). View Details
Keywords: Strategy; Transition; Food and Beverage Industry
Related
  • June 1990 (Revised September 1992)
  • Teaching Note

Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note

By: Lynda M. Applegate
Teaching Note for (9-190-071). View Details
Keywords: Strategy; Transition; Food and Beverage Industry
Related
  • June 1990 (Revised August 1994)
  • Case

Sorrell Ridge: Slotting Allowances

By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Food and Beverage Industry; Food and Beverage Industry; California
Related
  • June 1990
  • Case

Coors and ""60 Minutes""

By: Stephen A. Greyser and Norman Klein
Keywords: Food and Beverage Industry
Related
  • May 1990 (Revised February 1993)
  • Teaching Note

Distillers Company plc (A), (B), (C), (D), and (E), Teaching Note

By: W. Carl Kester
Keywords: Food and Beverage Industry
Related
  • May 1990
  • Case

PepsiCo and Madonna

By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
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  • May 1990 (Revised August 1990)
  • Case

Campbell Soup Co.

By: Steven C. Wheelwright
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Food and Beverage Industry
Related
  • April 1990 (Revised September 1994)
  • Supplement

Frito-Lay, Inc.: HHC Project Follow-Up

By: Lynda M. Applegate
Keywords: Projects; Food and Beverage Industry
Related
  • April 1990 (Revised February 1994)
  • Case

Standard Fruit Co. in Nicaragua (A) (Abridged)

By: James E. Austin
Keywords: Business and Government Relations; Developing Countries and Economies; Food and Beverage Industry; Food and Beverage Industry; Nicaragua
Related
  • April 1990
  • Case

Perrier Recall: A Source of Trouble

By: Stephen A. Greyser and Norman Klein
When a laboratory discovered traces of the carcinogen benzene in bottles of Perrier, Group Perrier of America immediately announced a voluntary U.S. recall of all Perrier brand imported water. This case describes press coverage of the U.S. recall and the worldwide... View Details
Keywords: Crisis Management; Food and Beverage Industry
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