Publications

Educators

November 1988 (Revised February 1989)
Case

Dry Creek Vineyard

Keywords: Food and Beverage Industry; Food and Beverage Industry

October 1988
Case

Harris Seafoods Leveraged Buyout

By: William A. Sahlman

Describes set of issues confronting Alison Lassiter, who is trying to help Charlie Harris arrange a leveraged buyout of the shrimp company he runs, a division of a publicly traded company, Katy Industries. Lassiter has prepared a memorandum discussing and analyzing the... View Details

Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Equity; Cost vs Benefits; Negotiation Tactics; Negotiation Preparation; Financial Management; Strategy; Management Analysis, Tools, and Techniques; Planning; Food and Beverage Industry; Food and Beverage Industry

October 1988
Case

Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

By: Stephen A. Greyser

Keywords: Advertising Campaigns; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

October 1988
Case

National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

By: Stephen A. Greyser

Keywords: Advertising Campaigns; Food; Food and Beverage Industry

October 1988 (Revised November 1989)
Case

Pepsi-Cola Fountain Beverage Division: Tea Breeze

By: Frank V. Cespedes

Keywords: Food and Beverage Industry

October 1988
Case

Pepsi-Cola Fountain Beverage Division: Marketing Organization

By: Frank V. Cespedes

Keywords: Marketing; Marketing Channels; Food and Beverage Industry

October 1988
Case

Edward Litton and Philippine Fresh Mango Exports to Japan

Keywords: Trade; Food; Food and Beverage Industry; Japan; Philippines

October 1988 (Revised November 1988)
Case

NutraSweet Co.: Technology to Tailor-Make Foods

Keywords: Food; Information Technology; Competitive Strategy; Food and Beverage Industry

September 1988 (Revised September 1993)
Case

Mrs. Fields Cookies

By: James I. Cash Jr.

Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details

Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Food and Beverage Industry

Educators

September 1988 (Revised November 1988)
Case

American Rice: A Farmers Cooperative Goes Public

Keywords: Cooperative Ownership; Restructuring; Competitive Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

July 1988
Teaching Note

Kentucky Fried Chicken (Japan) Ltd., Teaching Note

By: Christopher A. Bartlett

Teaching Note for (9-387-043). View Details

Keywords: Food and Beverage Industry; Japan

July 1988
Teaching Note

Cape Cod Potato Chips, Inc., Teaching Note

Keywords: Food and Beverage Industry

April 1988 (Revised January 1992)
Case

General Mills, Inc.: Corporate Strategy

By: Michael E. Porter

Keywords: Corporate Strategy; Food and Beverage Industry

April 1988 (Revised September 1992)
Case

Frito-Lay, Inc.: The Backhaul Decision

By: Janice H. Hammond

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details

Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry

Educators

February 1988 (Revised May 1989)
Case

Citicorp Diners Club

By: W. Earl Sasser and Lucy N. Lytle

Keywords: Food and Beverage Industry