Benefit Corporation - Publications - Faculty & Research

Web

Frequently Asked Questions | HBS Online

additional benefits for individuals who successfully complete HBS Online programs, including exclusive access to events and the HBS Online Community’s Official Networking Group, which enables you to connect and collaborate with... View Details

Web

Entrepreneurial Management Awards & Honors - Faculty & Research

from the U.S. Production Network.” Archie L. Jones : Named one of the Most Influential Black Corporate Directors by Savoy Magazine in 2021. Archie L. Jones : Received the Robert F. Greenhill Award for Outstanding Service to the HBS... View Details

Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

of selling aids (folders, display cards, primers, demonstration lamps) and to run newspaper ads and test campaigns. Inviting advertisements touted the benefits of the "variable density" polarizing windows on the "Copper King" railcar of... View Details

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

FabioFilzi Key aspects of corporate sponsorship programs, while designed to advance women’s careers, may end up widening the gender gap rather than narrowing it, according to new experimental research. “We’re not trying to say that... View Details

Keywords: by Carmen Nobel

01 Dec 2022
News

Singing to the Corn

Corn likes people. It benefits from human contact, when it’s thinned out and hand-pollinated, explains Taylor Keen (MPA 1996/ MBA 1997). Corn thrives when sung to and spoken to—something Keen does in the language of his mother’s Omaha... View Details

Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture

April 2009
Case

Merck: Managing Vioxx (A)

By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission statement claims to "put patients first," but the company is widely criticized for putting profit before patient... View Details

Keywords: Ethics; Crisis Management; Reputation; Decision Choices and Conditions; Customers; Business or Company Management; Cost vs Benefits; Corporate Accountability; Business and Shareholder Relations; Business and Stakeholder Relations; Customer Focus and Relationships; Pharmaceutical Industry

Citation

Educators

Purchase

Web

Power and Influence for Positive Impact | HBS Online

Benefit Early- and Mid-Career Professionals Aspiring Entrepreneurs Nonprofit Leaders Gain credibility to be more impactful at work and navigate organizational politics. "HBS Online doesn't teach you knowledge or prescribe to any... View Details

Web

Entrepreneurship Course Online | HBS Online

startup Understand the process of raising capital and how to speak to investors Who Will Benefit Aspiring Entrepreneurs Early-Stage Entrepreneurs Students Whether you’re a first-time entrepreneur with the start of an idea or are exploring... View Details

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

01 Jan 2002
News

Egon P.S. Zehnder (MBA '56)

Zehnder utters these words with considerable passion, since he created the unique corporate culture in which these qualities are so fundamental. In 1976, as Egon Zehnder International continued to grow and prosper, he decided to give up... View Details

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

As CEO of Caribu, Tuchman set about to expand its online library of books and games and became one of the few Latina founders with a technology-based growth company. Miami native Felecia Hatcher held corporate jobs in technology until the... View Details

Keywords: by Carolyn DiPaolo

17 Jan 2012
First Look

First Look: January 17

http://www.cengage.com/search/productOverview.do?Ntt=9781111972301&N=16+4294922453&Ntk=P_Isbn13 Behavioral Corporate Finance: A Current Survey Authors:Malcolm Baker and Jeffrey Wurgler Publication:In Handbook of the Economics of... View Details

Keywords: Sean Silverthorne

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

couple of years could top what we saw during the 2008-2009 Global Financial Crisis, when there were more than 100,000 business bankruptcies. Some analysts are forecasting that by the end of 2021 up to 20 percent of high-yield corporate... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

the bias belted tire, claiming that it conferred significant performance improvements and launched an advertising campaign questioning the benefits of radials. Firestone, Uniroyal and General Tire quickly followed Goodyear's lead and... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

was notoriously single-minded in pursuit of his research agenda, his work also evolved, from an emphasis on the benefits of the M-form in the 1970s, to his more recent research on networks and how firms learned. Among the most significant... View Details

Keywords: by Sean Silverthorne

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

going dark, fearful of offending or of being accused of taking advantage of an unfortunate situation for corporate gain. According to estimates from a March 2020 survey of marketers conducted by the Interactive Advertising Bureau, nearly... View Details

Keywords: by Jill Avery and Richard Edelman

01 Dec 2009
News

One Man Crime Wave

exacerbated by an increasingly transient corporate lifestyle. Maybe it is a materialistic hollowness at the core of American life, or maybe it’s just men behaving badly. Whatever it is, and MacDonald suggests it is all of them, as a... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information

02 May 2017
First Look

First Look at New Research: May 2, 2017

And an audience of customers standing by with their smartphones to record any spectacle seems to have had, until now, unfortunately, no discernable impact on corporate policy guidelines for dealing with uncooperative customers. Companies... View Details

Keywords: Carmen Nobel

16 Sep 2010
News

Idea Takes Root

wire. The IIRC deserves better, and here’s why. As Eccles states in his blog, reporting both financial performance and performance in the areas of environmental sustainability, social responsibility, and governance in an integrated fashion has enormous View Details

Keywords: Roger Thompson; Corporate Services

Web

Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of competitive advantage through... View Details

Publications