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Show Results For
- All HBS Web
(951)
- People (2)
- News (373)
- Research (348)
- Multimedia (14)
- Faculty Publications (222)
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it will fit into their lives. (See... View Details
- 01 Sep 2011
- News
Extraordinary People
brewer in the world; chairman of Coty Inc., the global beauty leader; and chairman of Labelux, a luxury goods group. “I’m not afraid of taking risks. I’m not afraid of losing,” says Harf, a native of Cologne who thrives on challenges and... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 02 Nov 2020
- Blog Post
WE RISE
When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent of new companies receive that coveted... View Details
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- Web
From Concept to Product | Baker Library
beauty of elegant concepts and could perceive that there could be new relationships among phenomena, a process we call invention.” (6) Fittingly, Morse’s name appears on numerous sole and joint patents with Land and other Polaroid... View Details
- 24 Mar 2023
- News
Exploring Talent Markets; Aid for Turkey
event can be found here.) "I knew a lot of people who died," Beyaz said. "My cousin and her husband, two beautiful people who left behind two wonderful kids; and also classmates, friends. My childhood home collapsed." Beyaz added that his... View Details
Keywords: Margie Kelley
- 16 Nov 2017
- News
The Business of Social Justice
(formerly known as the Crittenton Women’s Union), a Boston-based nonprofit that helps people move out of poverty and also licenses its coaching tools to other organizations across the country. “It was a challenging hike, and we got really sick one day, but it was... View Details
Keywords: Jennifer Myers
- 01 Sep 2009
- News
Rich Wilson
of that, in French! Flying fish are amazing to see, though I wore a helmet with a clear Lexan visor to protect myself: They glide at 25 knots, so you don’t want to get hit in the eye. In the Southern Ocean, the albatross are beautiful... View Details
- 29 Jul 2020
- Blog Post
To New Beginnings: Reflecting on Transitioning Careers and Starting a Family while at HBS
Vermont to social gatherings at night. I had a memorable and delicious Friendsgiving in November that the entire section attended. And the most special event my section organized truly made me feel seen and appreciated. They threw me a View Details
- 12 May 2022
- News
Turning a Moment into a Movement
Even though Aisha Dozie (MBA 2002) had served on the boards of several private and nonprofit organizations over her career, her two-year search for the directorship of a public board proved to be a “pretty tricky and convoluted” process. The founder and CEO of Bossy... View Details
Keywords: Margie Kelley
- 01 Dec 2020
- News
Tried and Tested
lot of fantastic complementarities between fieldwork and lab work. Zoë’s projects have all of this rich complexity from the field, where you can see beautiful things like long-term outcomes and high stakes. But I also think her job is... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
liberating for women, but some of her strategies, such as wearing white coats in many advertisements designed to signal that she was scientifically qualified, can be used to support a more critical view of the beauty industry. Purchase... View Details
Keywords: Sean Silverthorne
- 01 Dec 2010
- News
How to Survive Past Start-up
redoubled his professional reading. Beck learned to trust her instincts, even when they flew in the face of convention. Rather than follow industry practice and hire part-time employees, she insisted on full-time workers who were serious about building a career in the... View Details
- 19 Sep 2011
- Research & Ideas
Doomsday Coming for Catastrophic Risk Insurers?
the fault lies less with the buyer that's unwilling to purchase catastrophic reinsurance and more with reasons that make reinsurance so expensive in the first place. "The beauty of property-casualty insurance is we actually know... View Details
- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
minimized." Mercadona always takes store operations into account when making supply-chain decisions, Ton continues, and pays particular attention to the design and management of store processes. It also treats labor as an asset to be maximized. "It's a View Details
- 23 Jun 2009
- First Look
First Look: June 23
School Supplement 509-067 By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second... View Details
Keywords: Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products,... View Details
Keywords: Martha Lagace
- 01 Sep 2024
- News
Next Level
In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a... View Details
- 12 Jul 2011
- First Look
First Look: July 12
conservation was morally wrong. Warren needed to convince both individual and institutional investors that his vision would succeed in both generating returns and preserving the natural beauty of Patagonia. Purchase this... View Details
Keywords: Carmen Nobel