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  • All HBS Web  (1,193)
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  • February 2023 (Revised March 2025)
  • Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (A)." Harvard Business School Case 223-009, February 2023. (Revised March 2025.)
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

rapid appearance of clones drove a high level of standardization and modularity in the industry, and value was distributed along the value chain depending on levels of... View Details
Keywords: Martha Lagace
  • 09 Aug 2011
  • First Look

First Look: August 9

experiment. The two experiments use the same methods and subject pool and examine games randomly selected from the same distribution. The current introductory paper presents the results of the estimation experiment and clarifies the descriptive View Details
Keywords: Sean Silverthorne
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

http://papers.nber.org/papers/w14189 Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning (revised) Authors:Rogelio Oliva and Noel H. Watson Abstract In most organizations, supply View Details
Keywords: Martha Lagace
  • 01 Sep 2020
  • Blog Post

6 Ways to Support COVID-Weary Employees

scientific experts, such as virologists, to inform decision-making. Additionally, women are more concerned about health and hygiene issues, as research on disgust-sensitivity shows, and this may also apply to leaders. Finally, and as indicated in the COVID-19 working... View Details
Keywords: All Industries
  • 13 Aug 2020
  • Research & Ideas

6 Ways to Support COVID-Weary Employees

decision-making. Additionally, women are more concerned about health and hygiene issues, as research on disgust-sensitivity shows, and this may also apply to leaders. Finally, and as indicated in the COVID-19 working paper, feminine View Details
Keywords: by Dina Gerdeman
  • June 2023
  • Teaching Note

Graphic Packaging: Project Cowboy (A, B, C, & D)

By: Benjamin C. Esty and Scott Mayfield
Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086. View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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Esty, Benjamin C., and Scott Mayfield. "Graphic Packaging: Project Cowboy (A, B, C, & D)." Harvard Business School Teaching Note 223-087, June 2023.
  • 13 Jul 2010
  • First Look

First Look: July 13

choose the platform with a restricted number of candidates. This is because those agents value the higher rate of acceptance more than access to more candidates. Agents with higher outside options choose the market with a larger number of... View Details
Keywords: Martha Lagace
  • 31 Mar 2022
  • Blog Post

Setting Interns Up for Success at Your Startup

used to create the food that ends up in our stomachs (land, water, energy, etc.) is wasted.” Sani’s enthusiasm for Mori grew after speaking with Belsito when he learned more about the company’s focus on integrating within supply chains to... View Details
Keywords: Entrepreneurship
  • July 2005 (Revised January 2011)
  • Case

Understanding Customer Profitability at Charles Schwab

By: Francisco de Asis Martinez-Jerez
Charles Schwab is transforming into a customer-centric organization. Central to this cultural and organizational change is the utilization of customer profitability at different decision-making levels. Examines several technical aspects of the ABC cost system, as well... View Details
Keywords: Organizational Change and Adaptation; Motivation and Incentives; Customer Relationship Management; Customer Value and Value Chain; Activity Based Costing and Management; Decision Making; Organizational Culture; Profit; Performance Evaluation; Budgets and Budgeting
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Martinez-Jerez, Francisco de Asis. "Understanding Customer Profitability at Charles Schwab." Harvard Business School Case 106-002, July 2005. (Revised January 2011.)
  • 02 Mar 2015
  • News

To Market, To Market

building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers in wealth-creating View Details
Keywords: Margie Kelley; Agriculture; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 18 Jul 2018
  • Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

BulkWhiz retains distribution and delivery. "The lifetime value of a CPG customeris a lifetime!" explains Amira. "If you own the relationship and nurture recurring orders, the relationship is yours to lose. Handing over the last mile to... View Details
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

"Once you reach a point where a customer says, 'What are your policies in terms of your supply chain operations?' you better have a good handle on that." Enter the CSO. The position of CSO has been created at an increasing... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 01 May 2020
  • In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

operations and supply chain will not only better enable them to manage future pandemics, but also some of the disruptions that climate change is bringing like more intensive storms, droughts, and flooding. I also hope that this pandemic... View Details
Keywords: by Danielle Kost
  • 01 Dec 1996
  • News

Laurel without Hardy? A Lesson for Business

these initiatives is to promote applications that push the limits of processing power. Upgrading to Intel's latest chip becomes a necessity, not a luxury. There is a hundred-year-old analogue to Intel's strategy. At the turn of the century, the car was a technological... View Details
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

Supplements the case "Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition." Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907402 A... View Details
Keywords: Martha Lagace
  • 07 Apr 2015
  • First Look

First Look: April 7

create significant value and have modest operating costs, and network effects protect their position once established-users rarely leave a vibrant platform. But these businesses also raise significant start-up challenges. Every platform... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2024
  • Blog Post

IFC India: Green-tech Entrepreneurship in India

underscores their commitment to sustainability across the value chain while demonstrating their technical capabilities. Team: Our visit also shed light on the company's ethos towards building technical... View Details
  • 11 Oct 2022
  • News

Righting the Ship

creating one that did. The plan he assembled had three parts. The first was addressing the performance of CIP division managers by rating their execution performance. Here, Stuckey held fast to the familiar: an academic grading chart. If... View Details
Keywords: Maureen Harmon
  • 01 Mar 2013
  • News

Alumni News | Bookshelf

resource to solve a problem. Highly accessible in a scant 100 pages, the ideas in Building a Growth Factory may not result in an assembly line of hit products, but they will make innovation "repeatable and reliable," allowing companies to... View Details
Keywords: Sean Silverthorne; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
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