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Show Results For
- All HBS Web
(3,395)
- People (3)
- News (783)
- Research (1,872)
- Events (14)
- Multimedia (36)
- Faculty Publications (1,164)
- 18 Apr 2016
- News
Simulated smells and other tricks to make training stick
Is It Time to Rethink Globalized Supply Chains?
The COVID-19 pandemic has exposed the complex interdependencies of globalized supply chains. While these global multistage production networks had spread during a relatively benign environment of falling trade barriers and increasing interdependencies among... View Details
Michael L. Tushman
Michael Tushman holds degrees from Northeastern University (B.S.E.E.), Cornell University (M.S.), and the Sloan School of Management at M.I.T. (Ph.D.). Tushman was on the faculty of the Graduate School of Business, Columbia University, from 1976 to 1998 where he was... View Details
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
poor managers because they persist in their behaviors as reps rather than managers. This article discusses why this is common, the problems with standard advice about how to address this issue, what it now takes to be an effective sales... View Details
Keywords: Dina Gerdeman
- Article
How Real Sales Learning Happens: In the Flow of Work
By: Yuchun Lee, Mark Magnacca and Frank V. Cespedes
Most learning in sales is through peer learning in task-specific contexts, and the effects are cumulative because modeling behavior is a big driver of how salespeople develop. This is very different from the experience in most training seminars, especially if the... View Details
Lee, Yuchun, Mark Magnacca, and Frank V. Cespedes. "How Real Sales Learning Happens: In the Flow of Work." Learning Solutions (February 15, 2021).
- 25 Oct 2013
- News
Why Hire an MBA When You Can Rent One?
- 27 Feb 2018
- News
Make Tools Like Slack Work for Your Company
- November–December 2022
- Article
Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It
By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details
Dickie, Jim, Boris Groysberg, Benson P. Shapiro, and Barry Trailer. "Can AI Really Help You Sell? It Can, Depending on When and How You Implement It." Harvard Business Review 100, no. 6 (November–December 2022): 120–129.
- July–August 2024
- Article
Navigating the Future of Online Advertising with WEB3
By: Frank V. Cespedes and Ben Plomion
or years, digital ad spend was a steadily growing portion of marketing budgets. But online advertising faces challenges that mean a transformative shift in digital marketing. Meanwhile, so-called “Web3” has emerged as a medium that can change ad spend and how personal... View Details
Cespedes, Frank V., and Ben Plomion. "Navigating the Future of Online Advertising with WEB3." European Business Review (July–August 2024): 4–9.
- August 2021
- Article
Improving Sales Hiring
By: Frank V. Cespedes
Sales hiring presents inherent challenges not found to the same extent in talent management in other functional areas. Moreover, common hiring practices make a tough job needlessly harder. This article suggests practical ways to improve sales hiring: Hire for the Task,... View Details
Cespedes, Frank V. "Improving Sales Hiring." Top Sales Magazine (August 2021), 20–21.
- Article
How B2B Companies Can Win Back Customers They've Lost
By: Frank V. Cespedes and León Poblete
Most research and training in sales focus on acquiring new customers. But winning back previous customers is increasingly important: mergers, choice in supply chains, and uncertainty about trade wars mean that B2B customers are constantly re-evaluating relationships... View Details
Cespedes, Frank V., and León Poblete. "How B2B Companies Can Win Back Customers They've Lost." Harvard Business Review (website) (June 3, 2019).
- Article
Sales Managers Must Manage
By: Frank V. Cespedes
A common complaint from C-level executives about their sales colleagues concerns the latter’s ability to manage, not sell. Nearly every firm has examples of successful salespeople who are poor managers because they persist in their behaviors as reps rather than... View Details
Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019).
- Article
Howard Raiffa: The Art, Science, and Humanity of a Legendary Negotiation Analyst
Rightly known as the “father of negotiation analysis,” Howard Raiffa was my thesis advisor, colleague, and friend for over 30 years. The bulk of this article develops an account of his intellectual trajectory from game theory to statistical decision theory to decision... View Details
Keywords: Negotiation Analysis; Bargaining; Howard Raiffa; Negotiation; Personal Development and Career
Sebenius, James K. "Howard Raiffa: The Art, Science, and Humanity of a Legendary Negotiation Analyst." Negotiation Journal 33, no. 4 (October 2017): 283–307.
- October 2010
- Article
Unleashing the Power of Marketing
By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
- Article
How to Bounce Back from Adversity
By: Joshua D. Margolis and Paul G. Stoltz
The article focuses on how companies can be managed to overcome adversity with resilience. The characteristics of resilient managers who provide leadership for their teams and can build resilience in their employees are discussed. The manager's ability to shift... View Details
Keywords: Competency and Skills; Leadership; Crisis Management; Managerial Roles; Behavior; Cognition and Thinking
Margolis, Joshua D., and Paul G. Stoltz. "How to Bounce Back from Adversity." Harvard Business Review 88, nos. 1/2 (January–February 2010).
- Article
Embeddedness and New Idea Discussion in Professional Networks: The Mediating Role of Affect-Based Trust
By: Roy Y.J. Chua, M.W. Morris and P. Ingram
This article examines how managers' tendency to discuss new ideas with others in their professional networks depends on the density of shared ties surrounding a given relationship. Consistent with prior research which found that embeddedness enhances information flow,... View Details
Chua, Roy Y.J., M.W. Morris, and P. Ingram. "Embeddedness and New Idea Discussion in Professional Networks: The Mediating Role of Affect-Based Trust." Journal of Creative Behavior 44, no. 2 (June 2010): 85–104.
- June 2007
- Article
Which Levers Boost ROI?
By: Margeaux Cvar and John A. Quelch
The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details
Cvar, Margeaux, and John A. Quelch. "Which Levers Boost ROI?" Harvard Business Review 85, no. 6 (June 2007): 21–24.
- 13 Dec 2015
- News
How to deal with the ‘toxic’ workers who harm a business
- 08 Mar 2021
- News