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  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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  • February 2021
  • Article

Assessment of Electronic Health Record Use Between U.S. and Non-U.S. Health Systems

By: A Jay Holmgren, Lance Downing, David W. Bates, Tait D. Shanafelt, Arnold Milstein, Christopher Sharp, David Cutler, Robert S. Huckman and Kevin A. Schulman
Importance: Understanding how the electronic health record (EHR) system changes clinician work, productivity, and well-being is critical. Little is known regarding global variation in patterns of use.
Objective: To provide insights into which EHR... View Details
Keywords: Electronic Health Records; Health Care and Treatment; Online Technology; Health Industry; Information Technology Industry
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  • Web

Economic Development in Rural Areas - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Research & Applications Research & View Details
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

create software that could assist doctors in making diagnoses. By July 2018, Zebra had developed seven algorithms to analyze scans for emphysema, liver density, compression fractures, bone density, brain bleeds, breast cancer, View Details
Keywords: Dina Gerdeman
  • Web

Economic Development in Inner Cities - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Research & Applications Research & View Details
  • 28 Feb 2005
  • Research & Ideas

Amazon, eBay and the Bidding Wars

entirely replace sequential bidding, eBay auctions would become a lot like sealed bid auctions, in which bidders submit bids that are all opened simultaneously at the end. In fact, there are third-party providers of bidding software View Details
Keywords: by Sara Grant; Web Services; Technology
  • 28 Feb 2013
  • Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

investors. Purchase this case:https://hbsp.harvard.edu/product/818097-PDF-ENG Harvard Business School Case 818-055 Continuous Software Development: Agile's Successor In recent years, the twin software... View Details
Keywords: Dina Gerdeman
  • May 2024
  • Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery
The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
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  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

source software (OSS) over proprietary software in an attempt to reduce costs creating an unexpected demand shock for OSS. Analysis using the rest of the EU as controls via difference-in-differences View Details
Keywords: Dina Gerdeman
  • Web

International Cluster Competitiveness Profiles - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Research & Applications Research & View Details
  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

It seems obvious: If you want to boost innovation from a crowd writing and improving software code, just dangle a cash incentive. When GitHub began offering matching funds to open source View Details
Keywords: by Rachel Layne; Technology
  • January 2008 (Revised April 2008)
  • Teaching Note

AT&T v. Microsoft: IP Litigation (TN) (A) and (B)

By: Willy Shih
Teaching Note for [608080], and [608081]. View Details
Keywords: Applications and Software; Information Technology; Communications Industry; Information Technology Industry
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  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

and industrial designs used by firms to protect their IP globally. We then show that IP protection remains fragmented, the quality of IP applications might be questionable, and... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

encourage participation, reduce gaming, and aggregate information in order to improve liquidity, efficiency, and equity in markets. We also discuss a number of fruitful View Details
Keywords: Carmen Nobel
  • 01 Jun 1996
  • News

Four Professors to Retire

an integral part of their administrative and educational experience. With advisors from Apple Computer and other software vendors, Crum and his... View Details
Keywords: Elaine Gottlieb and John Prestage
  • May 2015 (Revised September 2015)
  • Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez
In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details
Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Netherlands; United States
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  • 06 Sep 2006
  • Lessons from the Classroom

Mixing Students and Scientists in the Classroom

the teams have to do the technical research and explain it to the MBAs, who then have to think about the prospects for commercialization. They have to communicate back and forth extensively. Q: What were... View Details
Keywords: by Deborah Blagg; Education
  • 11 Mar 2001
  • Research & Ideas

Wired and Black: Focus on Careers

sometimes may need to be convinced. "You may find yourself selling what an MBA can do at some smaller companies," he said. Big or small, Butler and the other panelists said job applicants should... View Details
Keywords: by Carrie Levine
  • June 2017
  • Teaching Note

Google to Alphabet: Two Job Opportunities

By: Robert Simons and Jennifer Packard
This is the teaching note for "Google to Alphabet: Two Job Opportunities" HBS No.116-046 The case describes two job postings for positions at Google. The first job posting is for a Software Engineer in the Google Maps unit and the second job posting is for an Account... View Details
Keywords: Strategy And Execution; Span Of Control; Span Of Accountability; Span Of Support; Management Control Systems; Entrepreneurial Gap; Motivation; Job Design; Strategy; Information Technology; Organizational Design; Jobs and Positions; Technology Industry
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