Publications
Publications
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(3,064)
- Faculty Publications (899)
- December 1988 (Revised December 1991)
- Case
Compagnie Generale D'Electricite
By: W. Carl Kester and Richard P. Melnick
Keywords: Energy Industry
- November 1988
- Teaching Note
Dome Petroleum Ltd., Teaching Note
By: W. Carl Kester
Keywords: Energy Industry
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
- September 1988 (Revised November 1995)
- Teaching Note
Phillips 66: Controlling a Company Through Crisis & Transforming for the 1990s, Teaching Note
- 1988
- Chapter
Evaluation of Government Financial Incentives to Large Scale Energy Projects: A Contingent Claims Approach
By: Carliss Y. Baldwin and Scott P. Mason
- June 1988 (Revised December 1991)
- Case
An Tai Bao Coal Mining Project
By: W. Carl Kester and Richard P. Melnick
An Tai Bao is the world's largest open-pit coal mine and is located in China's Shanxi province. After eight years of planning and negotiating, Occidental Petroleum, the foreign partner in the deal, is about to sign an ownership and financing agreement for $475 million... View Details
- April 1988 (Revised May 1992)
- Case
Gaz de France
By: W. Carl Kester
The treasurer of Gaz de France is an aggressive, proactive manager of his company's liability structure, running one of the largest swap books of any non-financial corporation in the world. Currency futures, interbank forwards, and currency options are also frequently... View Details
- November 1987 (Revised January 1988)
- Case
British Petroleum Co.: An Unconventional Player
By: Ray A. Goldberg
Keywords: Energy Industry
- November 1987 (Revised June 1988)
- Case
ServiceMaster Industries, Inc.
By: James L. Heskett
The CEO of ServiceMaster Industries has convened an internal task force to come up with ideas for reorganizing the company to accommodate unusually fast growth. In developing both alternatives and criteria for appraising them, the task force has to keep in mind the... View Details
- July 1987
- Case
Sun Refining and Marketing Co. (A)
By: D. Quinn Mills and G Bruce Friesen
Keywords: Energy Industry
- July 1987 (Revised October 1995)
- Case
Phillips 66: Controlling a Company Through Crisis
The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details
- June 1987 (Revised May 1992)
- Case
Carolina Power & Light Co.: Customer and Operating Services Group
- December 1986 (Revised January 1987)
- Case
Standard Oil Co.: Oil Indexed Units
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: BASF A.G.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres