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- All HBS Web
(1,528)
- People (1)
- News (287)
- Research (1,076)
- Events (1)
- Multimedia (2)
- Faculty Publications (850)
- November 1991
- Case
British Airways: ""The World's Biggest Offer""
Keywords: Air Transportation Industry
- November 1990
- Case
Eastern Airlines: The ""Fight Back"" Campaign
By: Stephen A. Greyser and Norman Klein
- April 1981 (Revised January 1987)
- Case
Atlantic Aviation Corp.: Westwind Division
Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details
Bonoma, Thomas V. "Atlantic Aviation Corp.: Westwind Division." Harvard Business School Case 581-142, April 1981. (Revised January 1987.)
- December 1974
- Case
Southwest Airlines (B)
Describes Southwest's response to a competitive fare cut and the results, bringing the action up to late March 1973, when management must make additional decisions on marketing strategy with both short- and long-range implications. Southwest Airlines (C) should not be... View Details
Lovelock, Christopher H. "Southwest Airlines (B)." Harvard Business School Case 575-061, December 1974.
- May 1992 (Revised May 1993)
- Supplement
Jan Carlzon: CEO at SAS (B)
Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details
Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry
Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (B)." Harvard Business School Supplement 392-150, May 1992. (Revised May 1993.)
- February 2018 (Revised February 2018)
- Supplement
HNA Group: Global Excellence with Chinese Characteristics (B)
By: William C. Kirby and Yuanzhuo Wang
This case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a... View Details
Keywords: Internationalization; Scrutiny; Growth; China; Philanthropy; One Belt One Road; Globalized Markets and Industries; Growth and Development; Acquisition; Corporate Governance; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; China; United States; Europe; Asia; South America; Southeast Asia
Kirby, William C., and Yuanzhuo Wang. "HNA Group: Global Excellence with Chinese Characteristics (B)." Harvard Business School Supplement 318-090, February 2018. (Revised February 2018.)
- February 1984
- Case
Chicago-Midway (B): Midway (Southwest) Airlines
Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Air Transportation Industry
Vietor, Richard H.K. "Chicago-Midway (B): Midway (Southwest) Airlines." Harvard Business School Case 384-154, February 1984.
- June 1969
- Case
Piper Aircraft Corp.
Keywords: Air Transportation Industry
Salter, Malcolm S. "Piper Aircraft Corp." Harvard Business School Case 369-007, June 1969.
- 2022
- Working Paper
Innovation on Wings: Nonstop Flights and Firm Innovation in the Global Context
By: Dany Bahar, Prithwiraj Choudhury, Do Yoon Kim and Wesley W. Koo
We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a... View Details
Keywords: Nonstop Flights; Collaborative Innovation and Invention; Patents; Research and Development; Air Transportation Industry
Bahar, Dany, Prithwiraj Choudhury, Do Yoon Kim, and Wesley W. Koo. "Innovation on Wings: Nonstop Flights and Firm Innovation in the Global Context." Harvard Business School Working Paper, No. 23-009, July 2022.
- November 2010
- Supplement
LAN Airlines in 2008: Connecting the World to Latin America (B)
By: Ramon Casadesus-Masanell and Jorge Tarzijan
Provides updated facts on Lan Airlines as of 2010. It is meant to be used as a supplement to "Lan Airlines in 2008: Connecting the World to Latin America" (Harvard Business School Case 709-410). View Details
- July 2010
- Teaching Note
Perfect Storm over Zurich Airport (TN) (A) & (B)
By: Michael L. Tushman and David Kiron
Teaching Note for 408023 and 408058. View Details
- November 2008 (Revised May 2011)
- Case
David Neeleman: Flight Path of a Servant Leader (A)
By: William W. George and Matthew D. Breitfelder
David Neeleman, founder of JetBlue, is forced to confront a crisis in customer confidence following operational difficulties on February 14, 2007. This becomes a vital test of his leadership. View Details
George, William W., and Matthew D. Breitfelder. "David Neeleman: Flight Path of a Servant Leader (A)." Harvard Business School Case 409-024, November 2008. (Revised May 2011.)
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (C): Developments from 1996 to 1999
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (C): Developments from 1996 to 1999." Harvard Business School Supplement 707-449, September 2006. (Revised February 2010.)
- February 2003 (Revised May 2003)
- Case
Bombardier: Canada versus Brazil at the WTO
By: Rawi E. Abdelal, Laura Alfaro and Brett Laschinger
In less than a decade, Bombardier had grown from a medium-size Canadian company to a highly profitable global player largely on the strength of the introduction of a new generation of regional jet and successfully marketing its product to airlines around the world.... View Details
Keywords: Trade; Global Strategy; Five Forces Framework; Marketing Strategy; Product Launch; Business and Government Relations; Situation or Environment; Competition; Air Transportation Industry; Canada; Brazil
Abdelal, Rawi E., Laura Alfaro, and Brett Laschinger. "Bombardier: Canada versus Brazil at the WTO." Harvard Business School Case 703-022, February 2003. (Revised May 2003.)
- December 1989
- Supplement
People Express Philosophy: Interview with Don Burr, Video
By: Michael Beer
Presents an interview with Don Burr as he reviews the philosophy of management and managements approach of People Express. View Details
Keywords: Management Style; Management Teams; Strategy; Goals and Objectives; Air Transportation Industry
Beer, Michael. "People Express Philosophy: Interview with Don Burr, Video." Harvard Business School Video Supplement 890-507, December 1989.
- December 1985 (Revised May 1986)
- Case
Frontier Airlines, Inc. (B)
Describes events at Frontier from the time of the (A) case to the end of 1985. A brief description of regulations regarding the use of computerized reservations systems is also included. View Details
Vitale, Michael R. "Frontier Airlines, Inc. (B)." Harvard Business School Case 186-191, December 1985. (Revised May 1986.)
- July 1978 (Revised January 1982)
- Case
Swissair Engineering and Maintenance Department
By: Robert H. Hayes
Keywords: Air Transportation Industry
Hayes, Robert H. "Swissair Engineering and Maintenance Department." Harvard Business School Case 679-012, July 1978. (Revised January 1982.)
- October 1992
- Supplement
British Airways: Question and Answer Session with Advanced Management Program Participants, November 15, 1991 Sir Colin Marshall Chief Executive
By: John P. Kotter
Keywords: Air Transportation Industry
Kotter, John P. "British Airways: Question and Answer Session with Advanced Management Program Participants, November 15, 1991 Sir Colin Marshall Chief Executive." Harvard Business School Video Supplement 493-503, October 1992.
- October 1998 (Revised May 1999)
- Case
"Friendly Skies, The": Welfare-to-Work at United Airlines
By: Rosabeth M. Kanter and Ellen Pruyne
In 1997 United CEO Gerald Greenwald was appointed chairman of the national Welfare-to-Work Partnership by President Clinton and committed United to hiring from the welfare rolls. A welfare-to-work recruitment program was rapidly established and soon followed by a... View Details
Keywords: Programs; Selection and Staffing; Retention; Employees; Recruitment; Welfare; Air Transportation Industry
Kanter, Rosabeth M., and Ellen Pruyne. "Friendly Skies, The": Welfare-to-Work at United Airlines. Harvard Business School Case 399-013, October 1998. (Revised May 1999.)
- August 1989 (Revised December 1997)
- Case
U.S. Airline Industry--1978-88 (B), The
Examines the airline industry's primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins,... View Details
Ghemawat, Pankaj, and Nancy Donohue. "U.S. Airline Industry--1978-88 (B), The." Harvard Business School Case 390-026, August 1989. (Revised December 1997.)