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  • September 2007
  • Article

(Noisy) Communication

By: Bharat Anand and Ron Shachar
Communication is central to many settings in marketing and economics. A focal attribute of communication is miscommunication. We model this key characteristic as a noise in the messages communicated, so that the sender of a message is uncertain about its perception by... View Details
Keywords: Communication Intention and Meaning; Interpersonal Communication; Cost vs Benefits; Marketing Communications; Performance Improvement; Mathematical Methods
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    Ryan L. Raffaelli

    Ryan Raffaelli is the Marvin Bower Associate Professor of Business Administration at Harvard Business School. He created and teaches the MBA course "Leadership: Execution and Action Planning" (LEAP) and serves... View Details

    Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
    • TeachingInterests

    The Business of Entertainment, Media, and Sports (MBA)

    By: Anita Elberse
    This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
    • 2011
    • Working Paper

    The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

    By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
    Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
    Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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    • Forthcoming
    • Article

    Does Communicating Measurable Diversity Goals Attract or Repel Historically Marginalized Job Applicants? Evidence from the Lab and Field

    By: Erika L. Kirgios, Ike Silver and Edward H. Chang
    Many organizations struggle to attract a demographically diverse workforce. How does adding a measurable goal to a public diversity commitment—for example, “We care about diversity” versus “We care about diversity and plan to hire at least one woman or racial minority... View Details
    Keywords: Selection and Staffing; Recruitment; Diversity; Goals and Objectives; Communication Intention and Meaning; Behavior
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    • October 2006 (Revised March 2007)
    • Case

    Production I.G: Challenging the Status Quo

    By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama
    In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),... View Details
    Keywords: Business Growth and Maturation; Competitive Advantage; Markets; Animation Entertainment; Going Public; Growth and Development Strategy; Motion Pictures and Video Industry; Tokyo
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    • 02 Mar 2007
    • What Do You Think?

    What Is the Government’s Role in US Health Care?

    various free market mechanisms for addressing these issues. Where to start? Paul Jackson suggests that "The only thing the government should be involved with is controlling the drug, insurance, and medical industry advertising spending... View Details
    Keywords: by Jim Heskett; Health
    • 22 May 2024
    • HBS Case

    Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

    brands after learning about them from TikTok creators versus advertising from companies. But even ads created specifically for TikTok had a 27 percent higher “completion rate”—when viewers watch the whole ad— than ads that were repurposed... View Details
    Keywords: by Rachel Layne; Technology
    • 05 Feb 2013
    • First Look

    First Look: Feb. 5

    work by other researchers. The memorable propositions that he formulated have probably done more than any other academic to transform views of negotiation toward an interest-based, joint problem-solving conception.   Working PapersThe Dynamic View Details
    Keywords: Sean Silverthorne

      Ashish Nanda

      Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

      Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
      • 19 Oct 2010
      • First Look

      First Look: October 19, 2010

      give more, that giving indeed causes increased happiness, and that these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be... View Details
      Keywords: Sean Silverthorne
      • 13 Oct 2010
      • First Look

      First Look: October 13, 2010

      http://www.hbs.edu/research/pdf/11-038.pdf The Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract We address a longstanding puzzle... View Details
      Keywords: Sean Silverthorne
      • 25 Jan 2021
      • Book

      In a Nutshell, Why American Capitalism Succeeded

      How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details
      Keywords: by Sean Silverthorne; Manufacturing
      • Web

      Standards of Conduct - Recruiting

      Students Organizations are asked to keep job offers open for a minimum of two weeks from the date the student receives the written offer. For the Class of 2026 First-Year Students Tuesday, October 8, 2024: Direct outreach and event View Details
      • Web

      The Forgotten Real Estate Boom - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

      findings may challenge conventional wisdom about the factors that caused and prolonged the Great Depression. In the 1920s, Florida was the site of a real estate bubble fueled by easy credit and advertisers promoting a lifestyle of... View Details
      • Web

      Recruiting Calendars - Recruiting

      Oct Indigenous Peoples Day (no classes) University 08 Oct Advertising may begin 1st Year Policy 08 Oct Resume Databases released for Class of 2026 1st Year Recruiting 03 Oct Open Day (no classes) 2nd Year Academic 03 Oct Open Day (no... View Details
      • 12 Mar 2013
      • First Look

      First Look: March 12

        PublicationsLocal Industrial Structures and Female Entrepreneurship in India Authors:Ghani, Ejaz, William R. Kerr, and Stephen D. O'Connell Publication:Journal of Economic Geography Abstract We analyze the spatial determinants of female entrepreneurship in India in... View Details
      Keywords: Sean Silverthorne
      • Research Summary

      The Baby Business: How Markets are Changing the Future of Birth

      By: Debora L. Spar
      It is difficult to conceive of the child as commerce. For even at the start of the 21st century, we like to believe that some things remain beyond both markets and science; that there are some things that money can't buy. In economic terms, these things are defined as... View Details
      • 2021
      • Working Paper

      The Value of Data and Its Impact on Competition

      By: Marco Iansiti
      Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details
      Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms
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      • 24 Apr 2018
      • First Look

      First Look at New Research and Ideas, April 24, 2018

      April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at the same retailer are... View Details
      Keywords: Sean Silverthorne