Value Of Data - Publications - Faculty & Research

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch. The View Details

Keywords: by Carmen Nobel; Advertising

23 Mar 2016
Research & Ideas

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

probability of reaching the top, nor are they paid equally,” the researchers write. An entire nation of data To investigate the gender gap, the research team collected View Details

Keywords: by Carmen Nobel

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

that if you do things strategically, you can create significant value for the firm. The CSO is in the best position to change this perception, but he needs to have the data and the tight business case to... View Details

Keywords: by Dina Gerdeman; Manufacturing

25 Feb 2013
Research & Ideas

Lean Strategy Not Just for Start-Ups

effects—wherein the value of a service is dependent on the number of people using it. Case in point: Amazon.com's attempt to enter the online auction business failed because... View Details

Keywords: by Carmen Nobel; Financial Services

25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

it, students get a hands-on sense of what is unique about digital economics and business models, from new businesses like 3-D printing to "classics" like Facebook. They also do a deep dive into View Details

Keywords: by Julia Hanna; Education; Technology

26 Jul 2016
Research & Ideas

Where will Pokémon Go with Your Personal Information?

all time. Data analytics firm Similar Web reported that in its first week alone, the app had been installed on nearly 11 percent of all Android phones in the United States, and surpassed Twitter’s daily... View Details

Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation

17 May 2004
Research & Ideas

Why We Don’t Study Corporate Responsibility

attention to social values has played a part in ethical violations we are dealing with today? A: I'm not sure the lack of scholarly attention has necessarily played a part in ethical violations. However, my... View Details

Keywords: by Manda Salls

01 Mar 2017
Research & Ideas

A Good Thing Happens When Doctors Start Talking to Their Patients

Visiting the doctor can sometimes feel like being slammed down on an assembly line: Make co-pay. Check vitals. Diagnose the problem. Get a prescription. Next! The fee-for-service model of American medicine doesn’t put much View Details

Keywords: by Michael Blanding; Health

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

program, but on whether or not the program is providing significant value to the segment for which it is intended." A third line of thought concerned the impact of rising... View Details

Keywords: by James Heskett

17 Dec 2001
Research & Ideas

Venture Capital: Hot Markets and Current Industry Trends

Although plenty has changed for venture capitalists with the slowing of the economy and market upheavals, there are still plenty of opportunities for entrepreneurs and those who fund them, said panelists at... View Details

Keywords: by Julia Hanna

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

destroy value by adding administrative costs and leads to structures involving health plans and providers and other actors, which are misaligned with patient value. In a world of zero-sum competition, for... View Details

Keywords: by Roger Thompson; Health

20 Mar 2019
Research & Ideas

Gender-Diverse Companies Thrive Only Where Diversity is Embraced

industry’s normative acceptance of gender diversity. In countries where gender diversity has been highly accepted (e.g. European countries), gender diversity is positively correlated with firm performance, as measured by market View Details

Keywords: by Sean Silverthorne

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what... View Details

Keywords: by Martha Lagace

10 Jul 2000
Research & Ideas

Privatization and the New European Economy

"the average amount of global privatization was valued at between US$70 to $80 billion. Experts predict that the potential for privatization in Europe in the decade ahead will have a View Details

Keywords: by James E. Aisner; Air Transportation; Transportation

14 Nov 2012
Research & Ideas

New Agenda for Corporate Accountability Reporting

how it affects social value in society at large. That could soon start to change. Karthik Ramanna, an associate professor at Harvard Business School who studies the political economy of corporate... View Details

Keywords: by Martha Lagace; Accounting; Energy; Utilities

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

the latest test results. A third approach—less common—is to create a coordinated "virtual team" around the patient, by sharing lab data, insurance claims data, and pharmacy data in an attempt to enhance overall care. Another... View Details

Keywords: by Martha Lagace; Health

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

agreement with each party as well as the value of having that person or group onboard. 3. Identify key relationships among the parties: who influences whom, who tends to defer to whom, who owes something to... View Details

Keywords: by James K. Sebenius

23 Sep 2008
First Look

First Look: September 23, 2008

$800) instead of receiving lower amounts (e.g., self and other each get $500) in their transactions (Bazerman, Loewenstein & White, 1992). The present analysis, however, shows that the perceived value... View Details

Keywords: Martha Lagace

12 Jan 2004
Research & Ideas

Does Your HQ Operation Fit With Corporate Strategy?

often very visible decisions. Q: You, your co-authors, and other research partners undertook a survey of 600 corporations in seven countries. Why have corporate headquarters been so under-researched? What particular assumptions were you... View Details