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  • Research Summary

Overview

By: Alexandra C. Feldberg
Allie's research focuses on diversity, gender, and knowledge within organizations. View Details
Keywords: Knowledge Transfer; Bias; Technology; Diversity; Gender; Demographics; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Banking Industry; Consumer Products Industry; Financial Services Industry; Retail Industry; Travel Industry
  • 12 Nov 2008
  • First Look

First Look: November 12, 2008

Development (TvT) of Amsterdam, Holland, was deeply worried about the status of his largest ongoing project: the Amsterdam World Trade Center (WTC). As the discretionary developer, van Tartwijk needed to present his firm's recommendations... View Details
Keywords: Martha Lagace
  • January–February 2012
  • Article

Do You Need a New Product-Development Strategy?

By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson
Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details
Keywords: Strategy; Product Development
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  • April 2001 (Revised May 2002)
  • Case

Mark Pitts

Describes Peoplestreet, an Internet business being developed at Cambridge Incubator. Peoplestreet is attempting to hire a VP of business development and has identified a candidate, Mark Pitts. Asks students to assess which interview techniques seemed most effective in... View Details
Keywords: Recruitment; Internet and the Web; Job Interviews; Massachusetts
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  • February 2015
  • Case

Continental Hope Group

By: Christopher Marquis and Qi Li
This case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative... View Details
Keywords: Globalization; China; Technology; Real Estate; Talent Retention; Incentives; Talent and Talent Management; Diversification; Family Business; Business Growth and Maturation; Entrepreneurship; Global Strategy; Construction Industry; Tourism Industry; Energy Industry; Real Estate Industry; Chemical Industry; China
Related
  • June 2018 (Revised October 2020)
  • Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Related
  • March 2008 (Revised April 2009)
  • Case

The Xiamen PX Project: The Rule of Contract or Citizens in China Today

This case examines the effect of environmental activism on China's investment climate, focusing on the petrochemical sector. It shows how tensions between a country's national economic development goals and political constraints make for a more unpredictable investment... View Details
Keywords: Developing Countries and Economies; Investment; Governing Rules, Regulations, and Reforms; Business and Government Relations; Environmental Sustainability; Conflict and Resolution; China
Related
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

prior industries: photography, consumer electronics, and computers. By 2004, several features had emerged as a dominant design; however, the timing and rate of adoption varied by prior industry. This study... View Details
Keywords: Sean Silverthorne
  • November 2006
  • Exercise

Sell Yourself!

By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
Related
  • Research Summary

MBAX2

Research in progress. A study of HBS's dual MBA couples and their family and work decisions. This research continues the observations about the critical dimensions of lasting success identified by Laura Nash and Howard Stevenson in their book, Just Enough: Tools for... View Details
  • September 1997 (Revised October 2001)
  • Case

efficient market services: August 1993 (A)

By: Paul A. Gompers and Jeffrey A. Farrell
Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
Keywords: Venture Capital; Growth Management; Research; Marketing; Financing and Loans; Business Startups; Management Teams; Leasing; Service Industry; United States
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  • September 2022
  • Case

Proactive for Her

By: Rembrand Koning and Kairavi Dey
Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and... View Details
Keywords: Women's Health; Healthcare; India; Start-up; Telehealth; Digital Platforms; Health Care and Treatment; Customer Focus and Relationships; Business Startups; Health Industry; Asia; South Asia; India
Related
  • 2012
  • Working Paper

Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption

By: Kristina S. McElheran
This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external... View Details
Keywords: Investment; Technological Innovation; Leadership; Business Processes; Behavior; Motivation and Incentives; Technology Adoption; Manufacturing Industry; United States
Related
  • October 15, 2019
  • Article

3 Reasons It's So Hard to 'Follow Your Passion'

By: Jon M. Jachimowicz
We’re often told to follow our passion. But research shows that many of us don’t know how to do so. How do we fix this? Research on passion suggests that we need to understand three key things: (1) passion is not something one finds, but rather, it is something to be... View Details
Keywords: Passion; Career; Personal Development and Career
Related

    Archie L. Jones

    Archie Jones is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School, where he currently teaches Venture Capital and Private Equity, Field... View Details

    • Research Summary

    Overview

    By: Mattias E. Fibiger
    Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

    Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
    • Research Summary

    Overview

    By: Matthew C. Weinzierl

    My academic research centers on uncovering and closing gaps between the theory and reality of tax policy. My main contribution has been to identify and address a mismatch between the goals for taxation typically assumed in theory and the goals the public and... View Details

    • 15 Feb 2016
    • Research & Ideas

    Want Your Employees to Plan Better for Retirement? Don't Do This

    study was a concern that people aren’t saving enough, and that as a result, they won’t have an adequate standard of living in old age.” Beshears is part of the School’s Negotiation, Organizations, and... View Details
    Keywords: Re: John Beshears; Financial Services
    • 10 Feb 2013
    • News

    The Dice Are Rolling on Dell’s Legacy

    • 11 Dec 2020
    • Research & Ideas

    Economic Jitters Push Pandemic Job Seekers to Big Companies, Not Startups

    The coronavirus pandemic is spurring job applicants to seek positions at big companies and avoid startups in what new research calls an economic “flight to safety.” Job applicants using AngelList Talent, the... View Details
    Keywords: by Rachel Layne