Global Marketing Strategy - Publications - Faculty & Research

08 Apr 2014
News

Dubai: Unlike Anywhere Else

Keywords: Finance; Government; Administration of Housing Programs, Urban Planning, and Community Development; Government; Wood Product Manufacturing; Manufacturing; Real Estate; Air Transportation; Transportation

December 2009
Article

Negotiation? Auction? A Deal Maker's Guide

By: Guhan Subramanian

What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details

Keywords: Assets; Auctions; Market Transactions; Negotiation; Strategy; Decision Choices and Conditions

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30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

in data. ML methods also address several issues raised by scholars pertinent to the norms of empirical research in the fields of strategy and management (such as “p-hacking” and confounding local effects with View Details

Keywords: Dina Gerdeman

29 Sep 2008
Research & Ideas

How Economics May Lead to Better Football Games

six years the bowls and athletic conferences went through three major reorganizations in the apparently dysfunctional system of matching teams. The upshot, in economist terms, is that the market has since become increasingly thick—larger... View Details

Keywords: by Sarah Jane Gilbert; Sports

2020
Working Paper

How to Build Enduring Brands in the Digital Age

By: David J. Collis and William Collis

What makes a brand last? It’s a deceptively simple question, but its answer separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the more important question: how to... View Details

Keywords: Brands and Branding; Adaptation; Strategy

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28 Jan 2014
First Look

First Look: January 28

capital commitment. Purchase this case: http://hbr.org/product/residencial-los-andes/an/213074-PDF-ENG Harvard Business School Case 814-043 Endeavor: Miami Heats Up Endeavor Global was a nonprofit that for 15 years had worked to nurture... View Details

Keywords: Sean Silverthorne

27 Oct 2015
Blog Post

Alumni: Where Are They Now? Featuring Claire Friedman...

resident, it was a big transition to move out west, but once I learned how to drive, it was smooth sailing. I spent some time at Warner Bros., working on strategy projects for the studio including a film partnership in China, and at FX... View Details

Keywords: Entertainment / Media / Sports

19 Jul 2011
News

Brightening the Future

notes. “Everything I learned at HBS — from marketing to strategy to finance to BGIE — is relevant in running a social business.” For MBAs who may be considering a mid-career leap to the social enterprise... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

28 Jul 2003
Research & Ideas

It’s India Above China in New World Order

professor of strategy at HBS. It is also important because the two countries have embraced very different models of development. The biggest source of worry is the state of China's banking sector, which is technically insolvent.—Yasheng... View Details

Keywords: by Martha Lagace

01 Feb 1998
News

Kicking Off a Startup: Jennifer Rottenberg (MBA '96)

- a strategy, marketing, and athlete representation firm she founded - has been selected by the league's seed investors to create and manage the new league. The league's marketing strategy is "a hybrid of... View Details

Keywords: Nancy O. Perry

01 Dec 2010
News

Eight Join HBS Faculty

capital markets and firms’ social, environmental, and governance performance. Lakshmi Ramarajan, an assistant professor in the Organizational Behavior Unit, also had ties to HBS before joining the faculty. After earning her doctorate in... View Details

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Transforming Health Care Delivery

style="line-height: 20px;"> Tracks global venture capital, angel investment, private equity, M&A, and IPO activity related to private companies. Industry and Market Research View Details

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

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01 Apr 1998
News

World Class Learning

a variety of industries with their strategic marketing plans. "I enjoy working with global teams," she reports. "On my current study I work with Americans, Germans, Irish, Poles, French, Dutch, and... View Details

Keywords: Eileen K. McCluskey

02 Jul 2015
Op-Ed

The Future of the Greek Economy

L.E. Simmons Faculty Fellow at HBS. He joined the HBS faculty after holding leadership positions in the European capital markets groups of Goldman Sachs, Morgan Stanley, and Merrill Lynch and has broad experience in the areas of corporate... View Details

Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking

22 Feb 2017
Working Paper Summaries

Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

Keywords: by Elizabeth J. Altman and Michael L. Tushman

February 2000 (Revised April 2000)
Case

San Francisco Opera

By: John C. Sawhill and Elizabeth Kind

The San Francisco Opera, second largest in the United States, has embarked on a initiative to attract a larger audience and more support from Silicon Valley. Given that the opera's traditional constituency is the older, wealthier residents of San Francisco, this... View Details

Keywords: Arts; Nonprofit Organizations; Marketing Strategy; Internet; Fine Arts Industry; San Francisco

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