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  • All HBS Web  (11,508)
    • People  (11)
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  • July 1983 (Revised September 1986)
  • Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details
Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry
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Clarke, Darral G. "Johnson Wax: Enhance (B)." Harvard Business School Case 584-009, July 1983. (Revised September 1986.)
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

Executives must adjust the span of control for each key position and unit on the basis of how the company delivers value to customers. Consider Wal-Mart, which has configured its entire organization to deliver low prices. Wal-Mart's View Details
Keywords: by Robert Simons
  • 01 Dec 2019
  • News

Alumni and Faculty Books for December 2019

Self-published The Speculator’s Mosaic is a speculative investment book that details the hard-earned wisdom accumulated during five decades of speculation and portfolio management. Culled from a lifetime of successes—and failures—the book offers a detailed suite of... View Details
  • 01 Apr 1996
  • News

Stewards of the Seventh Generation

resources are limited, and there are more than enough attractive ways to use them - whether for tactical investment in product quality or strategic investments in new market development." A Global Issue Fri... View Details
Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb
  • December 1999
  • Case

Avon Products China (B)

By: Lynn S. Paine and Jennifer Gui
Supplements the (A) case. View Details
Keywords: Factories, Labs, and Plants; Business Ventures; Ethics; Government and Politics; Globalization; Global Strategy; China
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Paine, Lynn S., and Jennifer Gui. "Avon Products China (B)." Harvard Business School Case 300-054, December 1999.
  • October 2000 (Revised November 2001)
  • Case

Garage.com (A)

By: Dorothy A. Leonard and Elizabeth Kind
Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details
Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry
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Leonard, Dorothy A., and Elizabeth Kind. "Garage.com (A)." Harvard Business School Case 601-064, October 2000. (Revised November 2001.)
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are... View Details
Keywords: Dina Gerdeman
  • 21 May 2001
  • Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

Global Leadership, have a better strategy in mind for leaders. In their essay, "Value Creation: The New Millenium Management Manifesto," they make the case that leadership for the 21st century demands that... View Details
Keywords: by Martha Lagace
  • February 2024
  • Teaching Note

Compass Pathways: Pioneering Psychedelic Treatment

By: Tiona Zuzul
Teaching Note for HBS Case No. 724-412. View Details
Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Care and Treatment; Pharmaceutical Industry; Europe; United States; United Kingdom
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Zuzul, Tiona. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Teaching Note 724-457, February 2024.
  • Fast Answer

Transforming Health Care Delivery

style="line-height: 20px;"> Tracks global venture capital, angel investment, private equity, M&A, and IPO activity related to private companies. Industry and Market Research   View Details
  • August 2019
  • Case

Preserving Trust at Care.com (A)

By: Krishna G. Palepu and Julia Kelley
Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details
Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States
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Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (A)." Harvard Business School Case 120-011, August 2019.
  • 26 Nov 2014
  • News

Taking Apple’s Lead, Amazon Considers Getting Physical

  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
  • December 22, 2023
  • Article

How NFTs Will Make a Comeback in 2024

By: Scott Duke Kominers and Steve Kaczynski
NFTs are poised to be a major driver of Web3 adoption in 2024 – but the successful projects will look very different from what’s come before. View Details
Keywords: NFTs; Web3; Crypto Economy; Value Creation; Brands and Branding; Marketing Strategy
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Kominers, Scott Duke, and Steve Kaczynski. "How NFTs Will Make a Comeback in 2024." Consensus Magazine (December 22, 2023).
  • October 1987 (Revised October 1992)
  • Case

Black & Decker Corp.: Household Products Group, Brand Transition

This rewritten version differs from Black & Decker Corp.: Household Products Group (A1) in two ways: 1) It has an explicit decision focus. Homa must decide on a program to transfer the Black & Decker name to GE small appliances; and 2) The detailed information... View Details
Keywords: Decisions; Marketing Strategy; Brands and Branding; Consumer Products Industry
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Drumwright, Minette E., and John A. Quelch. "Black & Decker Corp.: Household Products Group, Brand Transition." Harvard Business School Case 588-015, October 1987. (Revised October 1992.)
  • April 2016 (Revised November 2017)
  • Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi
InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details
Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India
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Gupta, Sunil, and Saloni Chaturvedi. "InMobi: Reimagining Mobile Advertising." Harvard Business School Case 516-030, April 2016. (Revised November 2017.)
  • 01 Apr 1998
  • News

World Class Learning

a variety of industries with their strategic marketing plans. "I enjoy working with global teams," she reports. "On my current study I work with Americans, Germans, Irish, Poles, French, Dutch, and... View Details
Keywords: Eileen K. McCluskey
  • 01 Jun 2010
  • News

Rethinking the MBA

value-added by the MBA degree. Those questions, and the desire for greater attention to organizational realities, global perspectives, and leadership skills, have been getting more vigorous and louder. Second, this is very much a time for... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • Fast Answer

REITs (real estate investment trusts)

Where do I find information on real estate investment trusts (REITs)? General Background: National Association of Real Estate Investment Trusts: Produces the global and domestic indices for... View Details
  • 01 Sep 2010
  • News

Alumni Books

Finance and Government Intervention Crashed the Financial System by Kevin Dowd and Martin Hutchinson (MBA ’73) (Wiley) The authors show how modern finance combined with easy money threatened to cripple the world financial system. They break down the events involved in... View Details
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