Publications

June 2018
Teaching Note

Verona Group (Brief Case)

By: Robert L. Simons and Sarah Abbott

Teaching Note for HBS No. 918-531. View Details

June 2018
Teaching Note

Difficult Conversations and Dealing with Challenging Situations at Work

By: Boris Groysberg and Amram Migdal

Teaching Note for HBS Nos. 416-031, 416-032, 416-033, 416-034, 416-035, and 416-036. View Details

June 2018
Teaching Note

Macy's: Evolution in the Sunshine State

By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull

Teaching Note for HBS No. 416-018. View Details

June 2018 (Revised June 2018)
Teaching Note

Prudential Financial and Asset-Liability Management

By: Mark S. Seasholes, Adi Sunderam, Luis Viceira and Shawn O'Brien

Teaching Note for HBS No. 216-076. View Details

June 2018 (Revised January 2020)
Case

Renegotiating NAFTA

By: Laura Alfaro, Haviland Sheldahl-Thomason and Sarah Jeong

January 1, 2019 marked the 25th anniversary of the North American Free Trade Agreement (NAFTA). Twenty-five years after the landmark trade pact was signed by the United States, Canada, and Mexico, considerable debate surrounded it. Trade and trade agreements were a... View Details

Keywords: Trade; Negotiation; Agreements and Arrangements; Cost vs Benefits; Auto Industry; United States; Mexico; Canada

June 2018
Teaching Note

Zurich Insurance

By: Boris Groysberg, David Lane and Joni Coughlin

This teaching note addresses six cases in the Zurich Insurance series, the overview case (HBS No. 417-035) and five cases focused on particular change efforts (HBS Nos. 417-036 through 417-040).
Zurich Insurance was undergoing organizational change after... View Details

June 2018 (Revised January 2020)
Case

Voice War: Hey Google vs. Alexa vs. Siri

By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja

By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details

Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry

June 2018 (Revised June 2018)
Teaching Note

Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together

By: Boris Groysberg, Tricia Gregg and Katherine Connolly Baden

Teaching Note for HBS No. 417-048. View Details

Keywords: Management Teams; Groups and Teams; Performance Effectiveness; Problems and Challenges; Behavior; Communication; Cooperation; Decision Making; Leadership

June 2018 (Revised January 2019)
Teaching Note

Investing in Commodities at Global Endowment Management

By: Adi Sunderam

Teaching Note for HBS No. 218-005. View Details

June 2018 (Revised October 2019)
Case

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details

Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry

June 2018
Background Note

Introduction to Life Settlements

By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu

Life insurance is an asset owned by the majority of American adults (61%). Note that this 61% penetration rate is essentially at parity with home ownership (64%) and higher than that of 401(k) retirement account ownership (53%). Life settlements, or life insurance... View Details

Keywords: Insurance; Assets; Value; Markets; Investment Return

June 2018
Teaching Note

LabCDMX: Experiment 50

By: Mitchell Weiss and Matt Higgins

Teaching Note for HBS No. 817-031. View Details

Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Mexico City; Mexico; Entrepreneurship; Innovation and Invention; Social Entrepreneurship; Government Administration; Transportation; Innovation Leadership; Transportation Industry; Public Administration Industry; Mexico; Mexico City

June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States

June 2018
Case

Relax (Boston): Innovating and Growing an Entrepreneurial Business

By: Paul Marshall and Carole Carlson

The Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the... View Details

Keywords: Growth and Development Strategy; Growth Management; Acquisition; Brands and Branding; Entrepreneurship; Organizational Design