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Show Results For
- All HBS Web
(25,755)
- People (84)
- News (5,535)
- Research (15,037)
- Events (204)
- Multimedia (399)
- Faculty Publications (12,510)
- April 1986 (Revised September 1993)
- Case
Sun Microsystems, Inc. (A)
Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details
Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry
Wheelwright, Steven C. "Sun Microsystems, Inc. (A)." Harvard Business School Case 686-133, April 1986. (Revised September 1993.)
- October 15, 2019
- Article
3 Reasons It's So Hard to 'Follow Your Passion'
We’re often told to follow our passion. But research shows that many of us don’t know how to do so. How do we fix this? Research on passion suggests that we need to understand three key things: (1) passion is not something one finds, but rather, it is something to be... View Details
Jachimowicz, Jon M. "3 Reasons It's So Hard to 'Follow Your Passion'." Harvard Business Review (website) (October 15, 2019).
- Program
Creating Brand Value
Expand your brand's profitably Develop an effective brand portfolio strategy Manage brand risk Leverage a brand as a significant corporate asset Determine the value of a brand Invest in brands and evaluate... View Details
- January 2013 (Revised October 2015)
- Case
Pittsburgh
By: Eric Werker, Meg Rithmire, Benjamin Kennedy and Andrew Knauer
The case narrates the development of Pittsburgh from the 1940s to 2012. It analyzes the collapse of the steel industry in the early 1980s, the city's subsequent decline, and the city's later re-emergence as a hub for higher education, the tech sector, and the... View Details
Keywords: Google; Population; City Growth; Shale; PNC; Tom Murphy; Luke Ravenstahl; Public-private Partnership; Tax Increment Financing; Brownfields; Renaissance; Industry Clusters; Industry Growth; City; Business and Government Relations; Taxation; Philanthropy and Charitable Giving; Nonprofit Organizations; Higher Education; Technology Industry; Health Industry; Steel Industry; Education Industry; Pittsburgh
Werker, Eric, Meg Rithmire, Benjamin Kennedy, and Andrew Knauer. "Pittsburgh." Harvard Business School Case 713-035, January 2013. (Revised October 2015.)
- 19 Dec 2011
- Research & Ideas
Climbing the Great Wall of Trust
of assessing ability and reliability," says Chua. "Affective trust is trust that comes from the 'heart.' This type of trust involves considerable emotional investments." To test the relationship between those two types of... View Details
Keywords: by Michael Blanding
- Web
Capstone | MBA
Capstone MS/MBA Biotechnology: Life Sciences Each student develops a capstone project in their second year of studies that challenges them to perform an in-depth structured scientific and business analysis... View Details
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- 2008
- Simulation
Pricing Simulation: Universal Car Rental
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose View Details
Keywords: by Martha Lagace
- 2012
- Article
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details
Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Review of Marketing Science 10, no. 1 (2012).
- October 2023 (Revised March 2024)
- Case
Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game
By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details
Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale
Neeley, Tsedal, Jeff Huizinga, and Emily Grandjean. "Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game." Harvard Business School Case 424-016, October 2023. (Revised March 2024.)
- 20 May 2016
- News
How Retailers & Consumers Benefit from MAP Policy Enforcement
- 14 Dec 2015
- News
What Happens When Zambian Schoolgirls Receive Negotiation Training
- Aug 02 2018
- Testimonial
Opening Your Mind to Diverse Perspectives
- November 1999
- Case
Lucent Technologies: Optical Networking Group
By: Marco Iansiti and Barbara Feinberg
Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details
Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure
Iansiti, Marco, and Barbara Feinberg. "Lucent Technologies: Optical Networking Group." Harvard Business School Case 600-053, November 1999.
- June 1999
- Supplement
Conversation with Donna Dubinsky, A (Video)
Donna Dubinsky, president and CEO of Handspring, Inc. and former president of Palm Computing, speaks about her career. Topics include: early mentors, strategies for building and maintaining business and personal relationships, developing her personal style and... View Details
Keywords: Personal Development and Career
Ibarra, Herminia M., and Naomi Atkins. "Conversation with Donna Dubinsky, A (Video)." Harvard Business School Video Supplement 499-503, June 1999.
- December 2018 (Revised December 2020)
- Module Note
What Is Strategy?
By: Ashish Nanda
This note introduces the first module of the RC Strategy course, What Is Strategy? It helps students develop their perspective on what is a strategy, what is a good strategy, and how strategy development differs across contexts. View Details
Keywords: Strategy
Nanda, Ashish. "What Is Strategy?" Harvard Business School Module Note 719-453, December 2018. (Revised December 2020.)