Publications

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March 2024
Exercise

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss

"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a... View Details

Keywords: AI and Machine Learning; Problems and Challenges

May 8, 2020
Article

Which Covid-19 Data Can You Trust?

By: Satchit Balsari, Caroline Buckee and Tarun Khanna

The COVID-19 pandemic has produced a tidal wave of data, but how much of it is any good? And as a layperson, how can you sort the good from the bad? The authors suggest a few strategies for dividing the useful data from the misleading: Beware of data that’s too broad... View Details

Keywords: COVID-19 Pandemic; Health Pandemics; Analytics and Data Science

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July–August 2020
Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details

Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation

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2013
Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details

Keywords: Internet and the Web; Digital Marketing

June 2002
Article

Who's Helping Whom: A Comparison of Helping Behavior among American and Indian Software Engineers

By: Leslie Perlow and John Weeks

Keywords: Applications and Software; Engineering; Behavior; United States; India

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May 2002 (Revised May 2003)
Exercise

Endeca Negotiation, The: Charlie Yie

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Students play the role of Charlie Yie, a venture capitalist considering an investment in a venture-backed enterprise software company. In the challenging financing climate of the Fall of 2001, he is trying to decide what terms to offer the company as an outside... View Details

Keywords: Negotiation Process; Negotiation Offer; Management Teams; Venture Capital; Valuation; Software; Information Technology Industry; Information Technology Industry

July 2020
Teaching Plan

Girls Who Code

By: Brian Trelstad and Amy Klopfenstein

This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details

01 Jun 2010
News

Nohria Named Tenth Dean

experiences,” said Nohria, who received a bachelor of technology degree from the Indian Institute of Technology and a Ph.D. from MIT’s Sloan School of Management. “With business education at an inflection... View Details

Keywords: dean appointment; Colleges, Universities, and Professional Schools; Educational Services

14 Aug 2019
Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

executive to set up Eastern Labs and start innovating. Are Technology Companies Ripe for Disruption? Are information technology companies subject to the same kinds of blinkered... View Details

Keywords: by Sean Silverthorne

May 2000 (Revised August 2000)
Case

Service and Value in e-Commerce

This collection of readings illustrates the importance of service and logistics in e-commerce, focusing on e-Toys' disastrous 1999 holiday season. View Details

Keywords: Valuation; Internet and the Web; Service Operations; Logistics; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

18 Feb 2022
Blog Post

Short Intensive Program (SIP): Climate Adaptation

orphaned oil fields). These changes necessarily affect the way the industry thinks about diversifying its portfolio in the future and encourages one of the largest contributors to GHG to innovate in climate View Details

March 1998 (Revised June 1999)
Case

DigitalThink: Building a Sales Force

By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall

A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details

Keywords: Internet and the Web; Salesforce Management; Business Startups; Service Industry

June 2018
Case

The Grommet in 2018

By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg

The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details

Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry

April 1997 (Revised May 1997)
Case

Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

By: Dorothy A. Leonard and Carin-Isabel Knoop

In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details

Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Consulting Industry

01 Jun 1997
News

Competition and Strategy Unit at HBS Sets Pace In Its Field

Rosenbloom, with almost four decades of service on the HBS faculty, is an editor of and contributor to Engines of Innovation: U.S. Industrial Research at the End of an Era, published last year. He teaches View Details

Keywords: Susan Young

2023
Working Paper

Can Digitalization Improve Public Services? Evidence from Innovation in Energy Management

By: Robyn C. Meeks, Jacquelyn Pless and Zhenxuan Wang

This paper examines how digitalization impacts public service provision through a study of the U.S. power sector. We exploit the staggered timing of electric utilities’ investments in “smart” meters and find that electricity losses per unit sold decrease by 3.6%. This... View Details

Keywords: Electric Utility; Energy Management; Smart Meters; Energy; Climate Change; State Ownership; Private Ownership; Technology Adoption; Energy Industry; Energy Industry; United States