Publications

June 2001 (Revised March 2002)
Case

Ducati

Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; Product Positioning; Management Teams; Brands and Branding; Motorcycle Industry

01 Jan 2005
News

Louis V. Gerstner, Jr., MBA 1965

unchallenged position in the marketplace until Japanese firms such as Hitachi and Fujitsu flooded the market with less expensive alternatives. In a bold opening move, Gerstner slashed the price of mainframe systems and pushed the... View Details

01 Sep 2003
News

HBS Alumni Association Board of Directors: President’s Report

reunions, and online products and services. Deborah Farrington (MBA ’76) supervised the programming subcommittee, which recommended that the School offer an MBA “renewal” program to deliver the latest thinking in five critical areas of a business curriculum: marketing,... View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States

01 Dec 2010
News

Innovation Takes Center Stage

during Nohria’s summertime conversations. In his view, HBS should “chase knowledge, not demand.” The School’s strategy for more than a decade has been to establish a small physical footprint with six global... View Details

Keywords: Roger Thompson

29 May 2001
Research & Ideas

Howard Stevenson on the Lessons of the Internet Era

before beginning a new venture: What am I betting on? Do I know my economic model? Will I be able to formulate a sound strategy that seizes opportunity and combats threat? Will management be able to transform and reinvent the... View Details

Keywords: by Sean Silverthorne

12 PM – 1 PM EDT, 22 Mar 2018
Webinars: Career

How to Prepare for and Transition Back from a Career Break

A career break may be the furthest thing from your mind right now. But looking ahead, there are expected and unexpected reasons why you might take a break from your career. What steps make sense to take now, in order to lay the groundwork for a successful career... View Details

01 Dec 2015
First Look

December 1, 2015

Statistics Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints By: Garicano, Luis, and Claudia Steinwender Abstract—We introduce a novel empirical strategy to measure the size of... View Details

Keywords: Sean Silverthorne

January 2008 (Revised February 2010)
Case

Microsoft adCenter

By: Peter Coles and Benjamin Edelman

Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details

Keywords: Digital Marketing; Growth and Development Strategy; Competition; Advertising Industry

24 Apr 2014
News

Leaders must be strategists first

Cynthia Montgomery believes strategy should be a habit of mind, not a document; a continuous process, not a destination. Leaders need to use strategy as a dynamic tool for guiding the development of a... View Details

20 Aug 2024
Blog Post

Chasing a Dream: My Summer Internship at Chelsea Football Club

co-president of the Soccer Club and captain of the HBS Soccer Team. Tell us more about how you’re spending the summer between your first and second years? This summer I have the privilege of working as the Marketing View Details

01 Sep 2020
Cold Call Podcast

How to Launch a New Biosciences Product: Start Small or Dive in?

Keywords: Re: Jeffrey J. Bussgang; Pharmaceutical; Biotechnology

12 Aug 2008
First Look

First Look: August 12, 2008

in addition to the already competitive mobile communication segment where the company's once dominant market share was heavily eroded. Mao had to decide on the pricing strategies for the company's various... View Details

Keywords: Sean Silverthorne

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston