Publications

November 1993 (Revised March 1994)
Supplement

Erik Peterson (E)

By: John J. Gabarro

Presents the final outcome of the events. The William Jurgens case presents a description from the corporation president's point of view of the series of events (as reported in the Erik Peterson (A), (B), (C), and (D) cases). The Jurgens case can be assigned with Erik... View Details

Keywords: Leadership; Business or Company Management; Product Launch; Outcome or Result; Problems and Challenges; Behavior; Perspective

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

Stacks of shipping containers waiting to be filled with export goods. ralfgosch In March, when the Trump administration released its proposed tariffs list against China, I was eager to get a look. After all, these are the products from... View Details

Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications

30 Aug 2006
Op-Ed

The Compensation Game

Confronting greater media scrutiny and an ever-increasing number of shareholder resolutions focusing on executive pay, Corporate America continues to support current pay practices as a product of "the market." Not too long ago,... View Details

Keywords: by Lucian Bebchuk & Rakesh Khurana

27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

and only three product offerings. In a presentation by Ather's CEO, we gained insights into their strategy for winning market share from internal combustion engine (ICE) scooters as well as their e-scooter competitors. Their approach not... View Details

October 2016 (Revised July 2017)
Case

The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship

By: Rohit Deshpande and Annelena Lobb

The Los Angeles Philharmonic Orchestra (LA Phil), under the leadership of Deborah Borda, had enjoyed great successes in the 2000s and 2010s, even as other U.S. orchestras faltered. The architecturally acclaimed Walt Disney Concert Hall had opened its doors. The... View Details

Keywords: Product Positioning; Arts; Music Entertainment; Growth and Development Strategy; Business Growth and Maturation; Cultural Entrepreneurship; Music Industry; Entertainment and Recreation Industry; Los Angeles

June 2011
Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis

Teaching Note for 511093. View Details

Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry

November 2019
Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble

This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details

04 Nov 2015
Working Paper Summaries

Do People Who Care About Others Cooperate More? Experimental Evidence from Relative Incentive Pay

Keywords: by Dylan Minor, Pablo Hernandez & Dana Sisak

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

A new space race—one fueled more by commercial conquest than intergalactic domination—is charting solutions to pressing problems in national security, climate change, and communication. With costs poised to drop and innovation on the rise, the economics of cosmic... View Details

Keywords: by Kara Baskin; Aerospace

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

November 1990 (Revised May 1994)
Case

Microsoft Corp.: Office Business Unit

By: Marco Iansiti

Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details

Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry

16 Sep 2015
News

Built for Speed

to build the first microfactory, where it would also build its first viable production model, the Rally Fighter—an off-road racer perfect for the desert lands of the Southwest. (The mechanics of the thing—the engine, the wiring—were... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

9 AM – 10 AM EST, 09 Jan 2019
HBS Online

HBS Online Economics for Managers

Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: January... View Details

15 Nov 2016
News

China IFC: Global Access, Global Perspective

with partner companies in Shanghai on specific projects, and in the afternoon, all students reconvened for a behind-the-scenes tour of a local facility in Shanghai or Hangzhou. “We were able to get access to some amazing places,” says Shih, an expert in manufacturing... View Details

13 Dec 2011
News

Carry It On

Award” and a “Community Banker of the Year” award from American Banker newspaper. “We have to have products that are competitive and an atmosphere that’s friendly for our customers, but I’d like to believe a lot of folks come to us beyond... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Monetary Authorities-Central Bank; Finance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

October 2019 (Revised December 2019)
Supplement

Extend Fertility: Conceiving the Market for Egg Preservation (B)

By: Debora L. Spar and Olivia Hull

Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry

June 2021
Case

HelloSelf: Search

By: John R. Wells and Benjamin Weinstock

In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details

Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch

October 2006 (Revised January 2009)
Case

Vitreon Corporation: The Hyalite Project

By: Roy D. Shapiro

Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative, and there are deep disagreements about what is wrong and how to... View Details

Keywords: Leadership; Production; Organizational Culture; Performance Productivity; Groups and Teams; Conflict Management; Manufacturing Industry