Global Marketing Strategy - Publications - Faculty & Research

01 Jun 2008
News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details

Keywords: Sean Silverthorne; Management

29 May 2001
Research & Ideas

Howard Stevenson on the Lessons of the Internet Era

before beginning a new venture: What am I betting on? Do I know my economic model? Will I be able to formulate a sound strategy that seizes opportunity and combats threat? Will management be able to transform and reinvent the... View Details

Keywords: by Sean Silverthorne

22 Dec 2022
Blog Post

Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention

supporting the growth of climate investing is stacking up: On December 5th, the International Energy Agency revised its renewable power forecast markedly. The agency now sees renewables surpassing coal as the largest source of global... View Details

01 May 2007
First Look

First Look: May 1, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207113 Strategy in the 21st Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc. Harvard Business School Case 707-509 The global... View Details

Keywords: Sean Silverthorne

September 2004 (Revised November 2004)
Case

Sanford C. Bernstein: Growing Pains

By: Boris Groysberg and Anahita Hashemi

To remain competitive, Sallie Krawcheck and Lisa Shalett, Sanford C. Bernstein's director of research and associate director of research, respectively, were examining the need to expand the research department's size, not only domestically but also internationally.... View Details

Keywords: Global Strategy; Selection and Staffing; Management Teams; Organizational Culture; Competitive Strategy; Competitive Advantage; Expansion

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03 Mar 2008
First Look

First Look: March 4, 2008

the future strategy of the company. The company had become profitable after years of losses, but other problems had surfaced; competition had increased heavily in many markets and advertising—the free... View Details

Keywords: Martha Lagace

01 Dec 1997
News

Growing Together

support have loosened." Through her research into how businesses and communities interact, Kanter is finding ways for the two to join forces as companies move into the global economy. In fact, she says, what's good for towns and cities is... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

turnaround. Consider the situations that confronted new CEOs in three companies: Gillette: Its performance was strong through the mid-1990s, but by the beginning of 2001, this global consumer-products company had experienced several years... View Details

Keywords: by Rosabeth Moss Kanter

February 2024
Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 523-013. View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States

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02 Jul 2015
Op-Ed

The Future of the Greek Economy

L.E. Simmons Faculty Fellow at HBS. He joined the HBS faculty after holding leadership positions in the European capital markets groups of Goldman Sachs, Morgan Stanley, and Merrill Lynch and has broad experience in the areas of corporate... View Details

Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking

20 Aug 2024
Blog Post

Chasing a Dream: My Summer Internship at Chelsea Football Club

co-president of the Soccer Club and captain of the HBS Soccer Team. Tell us more about how you’re spending the summer between your first and second years? This summer I have the privilege of working as the Marketing View Details

20 May 2013
Research & Ideas

The Long-Term Fix to US Competitiveness

is that people who should be allies are at cross-purposes with each other." The US Competitiveness Project put forth this definition: "The United States is a competitive nation to the extent that firms operating in the U.S. can compete successfully in the... View Details

Keywords: by Stephanie Schorow & Harvard Gazette

01 Mar 2014
News

Cutting Edge

and bolts: exiting underperforming adjunct businesses (e.g., pickles and fresh poultry); shaking up the management team; improving the supply chain (thereby increasing plant productivity by 50 percent); and developing a sequenced regional expansion View Details

Keywords: Manufacturing; Food and Beverage Stores; Retail Trade

02 Apr 2013
First Look

First Look: April 2

Andrei, and Hanna Hałaburda Abstract—In markets with network effects, users must form expectations about the total number of users who join a given platform. In this paper, we distinguish two ways in which rational expectations can be... View Details

Keywords: Sean Silverthorne

August 1984
Case

Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

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August 1984
Case

Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

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01 Jun 2016
News

Up by the Roots

deciding to stay for good. Long-heralded for its therapeutic applications, the global market for the bitter root was on the rise, driven by the expansion of the Chinese middle class; today, genuine Wisconsin... View Details

Keywords: Francis Storrs

01 Sep 2013
News

Beantown as a Beacon

help boost America's performance in the global economy. The May event was part of a series of city-specific "Paths Forward" programs held across the country that brought together expert panels to weigh in on how the national business... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

17 Jul 2012
First Look

First Look: July 17

sole-sourcing decisions, and/or Renesas' market position as a producer of low-volume customized components, in the context of supply chain disaster recovery. The two OEM's had different strategies with... View Details

Keywords: Sean Silverthorne

March 1993 (Revised June 1994)
Case

Intel Corporation: Going into OverDrive

In May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the... View Details

Keywords: Change Management; Expansion; Product Marketing; Computer Industry; Semiconductor Industry; Retail Industry

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