Publications

February 2019 (Revised October 2019)
Case

Extend Fertility: Conceiving the Market for Egg Preservation (A)

By: Debora L. Spar and Olivia Hull

In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman’s eggs were extracted and stored at low... View Details

Keywords: Assisted Reproduction; Entrepreneur; Health And Wellness; Fertility; Infertility; Women's Health; Creating Markets; Egg Freezing; Fertility Clinic; Entrepreneurship; Strategy; Marketing Strategy

July 1997 (Revised December 1998)
Case

Sun Microsystems: Realizing the Potential of Web Technologies

Describes how Web technology has been deployed at Sun--how it has evolved from being perceived as an inappropriate use of company resources to become the centerpiece of the company's business strategy. View Details

Keywords: Information Technology; Business Strategy; Web; Web Services Industry; Information Technology Industry

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November 2012 (Revised March 2015)
Case

Pricing and Partnership at Zillow, Inc.

By: Peter Coles and Benjamin Edelman

As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow... View Details

Keywords: Business Strategy; Multi-Sided Platforms; Property; United States

October 2003 (Revised November 2003)
Module Note

Organizing to Learn Module Note

By: Amy C. Edmondson

Teaches a framework for managing in dynamic or uncertain organizational contexts, designed for either MBA or Executive Education courses. Offers a new perspective on how managers can help stimulate and guide a collective learning process in their organizations. The... View Details

Keywords: Learning; Business Strategy

June 2002 (Revised October 2004)
Case

Entropia (A)

By: Joseph B. Lassiter III, Sameer Ahuja and Jason Tepperman

The Entropia management team and a Harvard Business School field study team look for applications for "grid computing" in the financial services industry, identifying a "go-to-market" plan for this new technology. View Details

Keywords: Information Technology; Business Strategy; Financial Services Industry

30 Jun 2020

Diverse Perspectives Series: First Gen @ HBS

Join us for a live panel discussion with second year students at HBS, who will share their stories, strategies and insights on laying the foundation for post-secondary success and thriving and succeeding in business school. View Details

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

Jacoline Loewen pointed out that "Asking the customer's opinion is great for quality control check(s), but for creative strategy get beyond the client." Gerald Nanninga commented that "consumers are very good at explaining frustrations... View Details

Keywords: by Jim Heskett; Technology

C. Michael Armstrong

Before Armstrong, the strategy at AT&T was focused on protecting the company’s long distance business. Under Armstrong’s leadership, the company expanded its communications business to include cellular telephone, internet access, and... View Details

Keywords: Communications

15 Sep 2016

Amsterdam MBA Fair

Meet HBS alumni and Admissions staff at this event brought to you by Ivy Circle Netherlands (with the support of Roland Berger Strategy Consultants). The event will feature top MBA programs in the United States and Europe. View Details

Career Coach

Claire DSilva

Claire led Strategic Business Development at Klarna before HBS and has previous experience in Strategy at Chase in New York. She led hiring for groups at both organizations and can provide insight into what they’re looking for in a... View Details

March 2002 (Revised October 2005)
Case

Wal-Mart in 2002

By: David B. Yoffie and Yusi Wang

In its first quarter of 2002, Wal-Mart became the largest company on the globe (by sales) and expanded into Japan. Was the giant retailer unstoppable? This case explores Wal-Mart's top issues in fueling top- and bottom-line growth: diversification into groceries, new... View Details

Keywords: Diversification; Expansion; Multinational Firms and Management; Corporate Strategy; Global Strategy; Retail Industry; Japan; United States

05 Nov 2012
Research & Ideas

What Wall Street Doesn’t Understand About International Trade

'non-strategic traders,' " Cohen says. Historically, Wall Street has failed to consider the local ethnic population trading strategy when assessing the value of a firm. In fact, the researchers found that analysts are significantly less... View Details

Keywords: by Carmen Nobel

17 Aug 2021
Blog Post

Applying the MBA Skillset to Global Health Challenges: Summer Fellow Vasilis Theodorou (MBA 2022)

diseases in low-and middle-income countries. I am part of CHAI’s Global Malaria Strategy and Financing team, a team that provides direct technical and operational support to countries to strengthen their malaria programs and eradicate the... View Details

1991
Book

Strategy: Seeking and Securing Competitive Advantage

By: C. A. Montgomery and M. E. Porter

Keywords: Strategic Planning; Competitive Advantage; Corporate Strategy

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September 1999 (Revised July 2001)
Case

Charles Schwab Corporation (B)

By: F. Warren McFarlan and Nicole Tempest

Catches the situation facing Charles Schwab Corp. in late August 1999 in the dramatically changing brokerage industry. Their bold moves in January 1998 have created a new industry competitive pattern and provoked aggressive response by companies like Merrill Lynch. View Details

Keywords: Information Technology; Business Strategy; Situation or Environment; Competition; Financial Services Industry

November 1986 (Revised April 1993)
Case

Fox Broadcasting Co.

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details

Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States